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Conference2009

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Transcript

  • 1. Web 2.0 Web 2.0 is about people sharing news with other human beings
  • 2. — Quick quiz —
    • We’re going to show you some pictures and ask you some questions.
    • We want the first answer that comes into your head!
  • 3. What make of car is this? What one word do you associate with it?
  • 4. What well-known grocery item is this? What one word do you associate with it?
  • 5. What does this company do? What one word do you associate with it?
  • 6. What does this company do? What one word do you associate with it?
  • 7. What well-known drink is this? What one word do you associate with it?
  • 8. — Brand identification—
  • 9. — It pays to advertise? —
    • YouTube is a popular video-sharing service on the web.
    • Which of these videos do you think:
      • Was the most popular?
      • Was connected to a high-profile media campaign?
      • Was connected to an expensive advertising campaign?
  • 10. — It pays to advertise? —
    • Derren Brown’s Lottery trick
    • Pirates of the Caribbean
    • Norah the cat playing the piano
    620,256 views 218,338 views 4,848,311 views
  • 11. — viral marketing —
  • 12. — think of a service —
    • Have a think about the services we provide in the library.
    • How easy is it to come up with a quick and snappy way of saying what we do?
  • 13. — Think of a service —
    • Lending library services
    • Book requests
    • Supporting literacy
    • Reader development
    • Author visits
    • Reading groups
    • Writing groups
    • Poetry groups
    • Story times
    • Rhythm and Rhyme
    • Sign and Rhyme
    • School holiday events and activities
    • Library Catalogues
    • Information services
    • Toy libraries
    • Online encyclopædias
    • Business information
    • Ask About Business
    • Meeting and community rooms
    • Cultural identity
    • Books on Prescription
    • NHS Choose and Book
    • NHS Choices
    • United Utilities plans
    • Planning applications
    • Bookstart
    • Bookcrawl
    • Summer reading game
    • Family literacy activities
    • Supporting schools
    • Housebound library services
    • Talking books
    • Books in Braille
    • Braille facilities
    • Free internet access
    • Informal learning and personal development
    • Study support
    • Homework help
    • Digital literacy
    • Silver Surfers
    • E-Books
    • Reminiscence Packs
    • Book Bags
    • Prison Library
    • European Public Information Centre network
    • Local studies
    • Family history
    • Mobile Library service
    • Special collections
    • Book sale
  • 14. — Think of a service —
    • This time, just (quickly!) think of one thing that’s happening in our libraries.
    • It could be a particular service, an activity or an event.
    • It could be at one library, a group of them or all over the Borough.
  • 15. — Think of a service —
    • Think of one thing that’s happening in our libraries…
    • How would you describe it to somebody you bumped into in the street?
    • How would you describe it on the back of a postcard?
    • How would you describe it in six words or less?
  • 16. — Think of a service —
    • Group thingy-size:
    • Split into groups of three.
    • Each person in turn, in alphabetical order, tells the group their six-(or less)-word description.
    • Write down which service you think is being described.
    • When you’ve all had a go, share the results and see how close you got!
  • 17. — describing a service —
    • How would you describe it to somebody you bumped into in the street?
    • Informal language
      • Not in official–ese
    • Active language
      • “ we did,” not “this was done”
    • First-person:
      • I, We
  • 18. — describing a service —
  • 19. — describing a service —
    • Blogs — “web logs” — are web pages that are structured like diary entries.
    • You can tell people what you’ve been doing.
    • You can let people comment if you like.
    • Entries are automatically archived.
    • You can tag entries so that you, or other people, can find them in future.
  • 20. — describing a service —
    • How would you describe it on the back of a postcard?
    • Informal language
    • Short and sweet — no room for blather!
  • 21. — describing a service —
  • 22. — describing a service —
    • Social networking services like Facebook, Myspace and Bebo let you share news with “friends” (who may be complete strangers to you!)
    • You can tell people what you’ve been doing.
    • You can share links to web sites, videos, music or whatever.
    • Your “friends” can comment.
    • Your “friends” can share your news with their “friends.”
  • 23. — describing a service —
    • How would you describe it in six words or less?
    • Fiendishly difficult!
    • How many people remember telegrams???
    • Grammar often goes out the window.
    • No articles. Often no verbs.
  • 24. — describing a service —
  • 25. — describing a service —
    • Micro-blogging sites like Twitter work like normal blogs but only allow you up to 140 characters of type (spaces count!).
    • Can publish slogans
    • Can publish teasers
    • Can publish rolling news bites
  • 26. — describing a service —
    • If you provide a complex suite of services, a steady stream of small pieces of information or news works better than a single big piece of advertising.
    • Especially if it costs nothing but time!
  • 27. Web 2.0 Web 2.0 is about people sharing news with other human beings

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