Conference2009

Web 2.0 Web 2.0 is about people sharing news with other human beings

— Quick quiz —
We’re going to show you some pictures and ask you some questions.
We want the first answer that comes into your head!

What make of car is this? What one word do you associate with it?

What well-known grocery item is this? What one word do you associate with it?

What does this company do? What one word do you associate with it?

What well-known drink is this? What one word do you associate with it?

— Brand identification—

— It pays to advertise? —
YouTube is a popular video-sharing service on the web.
Which of these videos do you think:
Was the most popular?
Was connected to a high-profile media campaign?
Was connected to an expensive advertising campaign?

— It pays to advertise? —
Derren Brown’s Lottery trick
Pirates of the Caribbean
Norah the cat playing the piano
620,256 views 218,338 views 4,848,311 views

— viral marketing —

— think of a service —
Have a think about the services we provide in the library.
How easy is it to come up with a quick and snappy way of saying what we do?

— Think of a service —
Lending library services
Book requests
Supporting literacy
Reader development
Author visits
Reading groups
Writing groups
Poetry groups
Story times
Rhythm and Rhyme
Sign and Rhyme
School holiday events and activities
Library Catalogues
Information services
Toy libraries
Online encyclopædias
Business information
Ask About Business
Meeting and community rooms
Cultural identity
Books on Prescription
NHS Choose and Book
NHS Choices
United Utilities plans
Planning applications
Bookstart
Bookcrawl
Summer reading game
Family literacy activities
Supporting schools
Housebound library services
Talking books
Books in Braille
Braille facilities
Free internet access
Informal learning and personal development
Study support
Homework help
Digital literacy
Silver Surfers
E-Books
Reminiscence Packs
Book Bags
Prison Library
European Public Information Centre network
Local studies
Family history
Mobile Library service
Special collections
Book sale

This time, just (quickly!) think of one thing that’s happening in our libraries.
It could be a particular service, an activity or an event.
It could be at one library, a group of them or all over the Borough.

Think of one thing that’s happening in our libraries…
How would you describe it to somebody you bumped into in the street?
How would you describe it on the back of a postcard?
How would you describe it in six words or less?

Group thingy-size:
Split into groups of three.
Each person in turn, in alphabetical order, tells the group their six-(or less)-word description.
Write down which service you think is being described.
When you’ve all had a go, share the results and see how close you got!

— describing a service —
How would you describe it to somebody you bumped into in the street?
Informal language
Not in official–ese
Active language
“ we did,” not “this was done”
First-person:
I, We

Blogs — “web logs” — are web pages that are structured like diary entries.
You can tell people what you’ve been doing.
You can let people comment if you like.
Entries are automatically archived.
You can tag entries so that you, or other people, can find them in future.

How would you describe it on the back of a postcard?
Informal language
Short and sweet — no room for blather!

Social networking services like Facebook, Myspace and Bebo let you share news with “friends” (who may be complete strangers to you!)
You can tell people what you’ve been doing.
You can share links to web sites, videos, music or whatever.
Your “friends” can comment.
Your “friends” can share your news with their “friends.”

How would you describe it in six words or less?
Fiendishly difficult!
How many people remember telegrams???
Grammar often goes out the window.
No articles. Often no verbs.

Micro-blogging sites like Twitter work like normal blogs but only allow you up to 140 characters of type (spaces count!).
Can publish slogans
Can publish teasers
Can publish rolling news bites

If you provide a complex suite of services, a steady stream of small pieces of information or news works better than a single big piece of advertising.
Especially if it costs nothing but time!

Web 2.0 Web 2.0 is about people sharing news with other human beings

Conference2009

by Rochdale Library Service on Oct 29, 2009

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