Music and video streaming services such as Spotify, Deezer, Netflix, YouTube, or Amazon Instant Video account for a continuously increasing part of media consumption in Germany. Although traditional media formats, such as linear TV, CDs and DVDs, have been written off repeatedly, many consumers could not live without them.
Which changes in media usage patterns are actually observable? Why are consumers attracted to streaming services? Why do some consumers still prefer traditional media formats? What are the implications for telecommunications operators?
Finding answers to these questions is the objective of this study. The responses we present are surprising and should encourage decision-makers both at content and telecommunications providers to reflect upon their respective business strategies.
In order to address all aspects of these issues from a consumer behaviour perspective, this study used a mixed-methods approach combining quantitative and qualitative research methods. The first step involved a survey of a representative sample of more than 1,000 German consumers. The results of this survey were then reflected on and scrutinised in 28 in-depth interviews with consumers.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Got the message? Communication behaviour in GermanyRené C.G. Arnold
The ways we communicate change constantly. The fourth edition of our research brief on communication behaviour in Germany traces these changes and sheds light on the long-term evolution in usage patterns of communications services. So-called over-the-top (OTT) services play an increasingly important role as complementary means of communication next to traditional telecommunications services. This key result transpires from all our previous research briefs.
The present research brief differs from the previous ones as it gives rise to doubts about the infinite growth potential of WhatsApp, Instagram and similar services. With this in mind, the question of how to generate revenue from the existing users is more pressing than ever before if the providers of these services want to continue riding the wave of success. As part of their strategy, some providers may consider making their individual services interoperable in order to increase the number of addressable consumers even further. In this research brief we explore these questions and investigate how German consumers may react to some of the potential strategies to make OTT services profitable in the near future.
To this end, we conducted a representative survey of 3,184 consumers living in Germany.
For your eyes and ears - streaming services in GermanyRené C.G. Arnold
Music and video streaming services have increasing their user numbers in Germany continuously over the past years. Spotify, Netflix and Amazon Video have made their way into Germany’s living rooms, smartphones, tablets and computers. The digital libraries of public broadcasters have been similarly successful. Just like the two preceding studies by WIK and Fresenius University of Applied Sciences, the present one explores the apparent changes in the way that consumers in Germany enjoy music and audio-visual content.
Next to the focus on audio-visual media usage patterns, the study addresses two current themes. First, we examine the impact that the growing popularity of streaming services has had on the sales of devices. Specifically, we show if and how new demand for devices like headphones and smart TV sets emerges. Second, the study explores augmented and virtual reality formats as completely new ways of enjoying audio-visual content. We try and find out whether these formats may be heading for the mass market as it has often been stipulated before.
For the present study, we conducted a representative survey of 2,036 consumers in Germany. To interpret these results, we added 20 semi-structured individual interviews with consumers.
Oops, I texted again - Communication behaviour in GermanyRené C.G. Arnold
WhatsApp, Facebook Messenger, and other mobile messenger applications have become increasingly popular ways to communicate in Germany, with over three-quarters of messages now sent using these services. Younger users especially have embraced OTT messaging, with only 2% of 18-24 year olds relying exclusively on SMS in 2017. However, Germans still use multiple messaging applications simultaneously on average, preferring to separate different social circles across platforms. While features like video calling and payments are growing, texting remains the core function for most services. OTT services now account for about a quarter of phone calls within Germany as alternatives to traditional telephony gain ground.
This document analyzes the market for Sling TV, an over-the-top internet television service. It finds that while Sling TV has competitive prices at $30/month, it lacks local channels that competitors offer. Sling TV lost 281,000 subscribers in Q1 2020 due to the pandemic. The document recommends that Sling TV partner with mobile carriers to boost its reach through 5G networks, expand its à la carte offerings to differentiate itself, and continue its competitive pricing strategy.
'Report By UK Government's Consumer Expert Group Provides Evidence To Abandon...Grant Goddard
Analysis of recommendations by the UK government's Consumer Expert Group concerning the public policy of DAB digital radio switchover, written by Grant Goddard in September 2010 for Grant Goddard: Radio Blog.
The document discusses the challenges facing mobile network operators, including increased competition, regulatory pressures, and the rise of over-the-top communications apps. It notes that operators' average revenue per user is declining as a result. The document considers how operators can respond to the threat from OTT apps, including by developing their own OTT services, partnering with OTT players, or committing to Rich Communication Services. A survey of operators found that most believe OTT apps are already negatively impacting their business and that RCS can help address this threat by providing an advanced messaging platform.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Got the message? Communication behaviour in GermanyRené C.G. Arnold
The ways we communicate change constantly. The fourth edition of our research brief on communication behaviour in Germany traces these changes and sheds light on the long-term evolution in usage patterns of communications services. So-called over-the-top (OTT) services play an increasingly important role as complementary means of communication next to traditional telecommunications services. This key result transpires from all our previous research briefs.
The present research brief differs from the previous ones as it gives rise to doubts about the infinite growth potential of WhatsApp, Instagram and similar services. With this in mind, the question of how to generate revenue from the existing users is more pressing than ever before if the providers of these services want to continue riding the wave of success. As part of their strategy, some providers may consider making their individual services interoperable in order to increase the number of addressable consumers even further. In this research brief we explore these questions and investigate how German consumers may react to some of the potential strategies to make OTT services profitable in the near future.
To this end, we conducted a representative survey of 3,184 consumers living in Germany.
For your eyes and ears - streaming services in GermanyRené C.G. Arnold
Music and video streaming services have increasing their user numbers in Germany continuously over the past years. Spotify, Netflix and Amazon Video have made their way into Germany’s living rooms, smartphones, tablets and computers. The digital libraries of public broadcasters have been similarly successful. Just like the two preceding studies by WIK and Fresenius University of Applied Sciences, the present one explores the apparent changes in the way that consumers in Germany enjoy music and audio-visual content.
Next to the focus on audio-visual media usage patterns, the study addresses two current themes. First, we examine the impact that the growing popularity of streaming services has had on the sales of devices. Specifically, we show if and how new demand for devices like headphones and smart TV sets emerges. Second, the study explores augmented and virtual reality formats as completely new ways of enjoying audio-visual content. We try and find out whether these formats may be heading for the mass market as it has often been stipulated before.
For the present study, we conducted a representative survey of 2,036 consumers in Germany. To interpret these results, we added 20 semi-structured individual interviews with consumers.
Oops, I texted again - Communication behaviour in GermanyRené C.G. Arnold
WhatsApp, Facebook Messenger, and other mobile messenger applications have become increasingly popular ways to communicate in Germany, with over three-quarters of messages now sent using these services. Younger users especially have embraced OTT messaging, with only 2% of 18-24 year olds relying exclusively on SMS in 2017. However, Germans still use multiple messaging applications simultaneously on average, preferring to separate different social circles across platforms. While features like video calling and payments are growing, texting remains the core function for most services. OTT services now account for about a quarter of phone calls within Germany as alternatives to traditional telephony gain ground.
This document analyzes the market for Sling TV, an over-the-top internet television service. It finds that while Sling TV has competitive prices at $30/month, it lacks local channels that competitors offer. Sling TV lost 281,000 subscribers in Q1 2020 due to the pandemic. The document recommends that Sling TV partner with mobile carriers to boost its reach through 5G networks, expand its à la carte offerings to differentiate itself, and continue its competitive pricing strategy.
'Report By UK Government's Consumer Expert Group Provides Evidence To Abandon...Grant Goddard
Analysis of recommendations by the UK government's Consumer Expert Group concerning the public policy of DAB digital radio switchover, written by Grant Goddard in September 2010 for Grant Goddard: Radio Blog.
The document discusses the challenges facing mobile network operators, including increased competition, regulatory pressures, and the rise of over-the-top communications apps. It notes that operators' average revenue per user is declining as a result. The document considers how operators can respond to the threat from OTT apps, including by developing their own OTT services, partnering with OTT players, or committing to Rich Communication Services. A survey of operators found that most believe OTT apps are already negatively impacting their business and that RCS can help address this threat by providing an advanced messaging platform.
1) The article discusses how media companies need to adapt to the digital age by embracing new technologies and data analytics. Journalists need to learn how to use analytics to better understand their audiences and compete against large tech companies like Facebook and Google.
2) It emphasizes that media outlets should experiment digitally by allocating resources to innovation and keeping digital priorities at the heart of decision making. They also need to produce original, relevant content that motivates audiences.
3) The BBC in particular is expanding its language services, planning to offer programs in 40 languages, while ensuring editorial independence. It trains journalists to think digitally and prioritize platforms like video and mobile.
The telecommunications industry has changed radically in the past 10 years as data-hungry customers with smart devices consume ever more bandwidth. While many players are diversifying their revenue streams, ensuring that new services deliver healthy margins remains challenging. At the same time, over-the-top (OTT) players are also expanding the scope of their offerings, disrupting different industry verticals in the process. We will try to discuss below points :
The document summarizes key developments in the Dutch media landscape in Q1 2018. Major points include:
1) Talpa now owns news agency ANP after acquiring it from Veronica and will likely integrate it into a new TV format.
2) Public broadcaster NPO had high market shares in Q1 due to events like the Winter Olympics and popular shows.
3) There were major shifts in radio with the transfers of prominent DJs like Gerard Ekdom and Edwin Evers.
4) Digital news platform Blendle launched an audio service in response to the rise of podcasts.
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Nooren net neutrality_tvx_in_industry_2017_v2.2_final_paperpanooren
Net neutrality regulation is important for media companies, Internet service providers and consumers as it affects the conditions for distribution of streaming music and video. This paper analyzes and visualizes the dependencies between media companies and ISPs in two cases that involve zero-rating of data, an arrangement in which the data for specific services does not count against a data allowance. The cases show that zero-rating brings a substantial change to the distribution segment of the media-Internet ecosystem. For the many consumers that have subscriptions with a data allowance, the Internet access is effectively divided in two parts, one where data is metered and counts against their monthly allowance and one where they have unlimited flat fee data – for selected applications. Furthermore, the cases show that net neutrality is an important factor, but also clearly not the only factor affecting competition in the media-Internet ecosystem.
Deloitte predicts that global sales of key connected devices that make up the converged living room - smartphones, tablets, PCs, TVs and video game consoles - will reach $750 billion in 2014, up $50 billion from 2013. These categories have seen strong growth over the past decade, but this growth rate is expected to slow going forward, with an estimated ceiling of around $800 billion per year. The five devices are closely related as they are the largest consumer electronics categories by revenue and play major roles in entertainment and media consumption, benefiting from common technologies like processors and screens.
Deloitte predicts that global sales of key connected devices that make up the converged living room (smartphones, tablets, PCs, TVs, video game consoles) will reach $750 billion in 2014. This represents significant growth from $700 billion in 2013, but growth is slowing from previous years due to maturing markets. Combined revenues are expected to plateau at around $800 billion annually by 2018, compared to over 10% annual growth in previous years. Individual categories like PCs, TVs and consoles face challenges but smartphones and tablets will likely drive most growth, though also at slower rates than in previous years as upgrade cycles lengthen.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.
1) The document discusses the rise of streaming video content and how it is transforming how video is consumed and impacting traditional television viewing.
2) It finds that younger adults aged 18-34 are twice as likely to stream daily compared to older adults aged 35-49. The most commonly streamed genres are sitcoms, animated comedies, and serialized dramas.
3) While streaming is occurring throughout the day, it peaks in the evening "primetime" hours of 8pm-12am. During this period, a majority of streamed content is still traditional movies and cable/broadcast content rather than user-generated or original online content.
What does it take for brands to go digital. Same but different Value Partners
This document discusses what it takes for brands to succeed with digital transformation. It argues that brands need to take a consumer-centric approach and integrate their online and offline presences. The document outlines key elements brands should consider, including gaining consumer insights, designing products/services based on insights, engaging consumers across channels, activating purchases both online and offline, evaluating digital investments, and organizing company structures to support a multi-channel strategy. Successful brands are adapting to changing consumer behaviors by meeting customers wherever they are - both online and offline.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
The document discusses several predictions regarding technology, media, and telecommunications for 2015. It predicts that:
- One billion wireless Internet of Things (IoT) devices will be shipped in 2015, up 60% from 2014, leading to an installed base of 2.8 billion devices. While press focuses on consumer uses, 60% of IoT devices will be bought and used by enterprises, and over 90% of services revenue will come from enterprises rather than consumers.
- Drones costing $200 or more will have an active user base exceeding one million units for the first time in 2015. Drone sales are expected to grow significantly but regulatory uncertainty may limit commercial uses of drones.
- 3D printing
Technology, media and Telecommunications predictions for 2015Thierry Labro
The document discusses predictions for the technology, media, and telecommunications sectors in 2015. Specifically:
- It predicts that one billion wireless Internet of Things (IoT) devices will be shipped in 2015, up 60% from 2014, leading to an installed base of 2.8 billion devices. IoT hardware will be worth $10 billion and associated services worth $70 billion.
- Contrary to media focus on consumer applications, it predicts that 60% of wireless IoT devices and over 90% of services revenue will be for enterprise and industrial use rather than consumer use.
- It discusses that while consumer IoT applications can provide some convenience, the cost savings and problems solved are typically minimal for home applications
The policy and prospects of China’s fixed broadband Market liberalizationValue Partners
By Jane Hou , Partner, and Adam Meng, Associate of the Beijing office, and Taylor Lam, SEM of the Hong Kong office
A new perspective devoted to the “policy on the pilot of fixed broadband market liberalization” in China, that encourages civil capital to enter fixed broadband market in various models, a milestone of state monopolized industries’ opening up
Current Media is an independent media company that operates a television network and website. It provides original programming as well as viewer-created content to over 50 million households worldwide. Current Media's business model incorporates viewer participation through profiles, posting videos, and commenting. It generates revenue primarily from television and web advertising and affiliate fees paid by cable/satellite providers. While encouraging participation, Current Media faces challenges in effectively monetizing user-generated content and translating its platform to increased revenue and profitability.
This document discusses the shifting media landscape as audiences fragment across multiple platforms and gain more control over their content consumption. It outlines the evolution from traditional linear broadcasting to on-demand viewing across devices. New smart TVs and streaming services are challenging traditional content providers by bypassing them and delivering content directly. Forecasts predict significant revenue growth in on-demand viewing and over-the-top services as audiences continue migrating to more personalized and on-demand experiences across multiple devices. This paradigm shift requires the industry to innovate and adapt to new models of content delivery and monetization.
The document discusses how the digital revolution will profoundly transform media and the economy in ways similar to the industrial revolution. It notes that audiences now demand content on their own terms regarding how, where and when they consume it. TV must adapt to this or will not survive. The digital revolution provides opportunities to create new profiles for Canadian ideas if a strong national digital strategy is developed to build infrastructure and skills. Harnessing creativity and talent will be important to prospering in this new environment.
Visit us at http://www.newtechnologytv.com/vidgo-streaming-tv/ VIDGO is an OTT television streaming service offering the most comprehensive content at very affordable prices. Find info about NEXT GENERATION TV and enjoy live local, sports, national, international and on-demand live television streamed instantly while you are at home or on the go.
Speedier internet connections, enhanced decoders and plugins, better equipped computer machines, all contribute to putting the fun back to streaming video online.
Deezer - Big data as a streaming serviceJulie Knibbe
40 million songs, albums and artists available - how nice? Streaming allows you to get a grasp at the biggest music collections in the world. The only thing is that you would need centuries to listen to all of it.
Getting access doesn’t mean knowing what to do with it. How are we making music discovery more & more efficient at Deezer?
1) The article discusses how media companies need to adapt to the digital age by embracing new technologies and data analytics. Journalists need to learn how to use analytics to better understand their audiences and compete against large tech companies like Facebook and Google.
2) It emphasizes that media outlets should experiment digitally by allocating resources to innovation and keeping digital priorities at the heart of decision making. They also need to produce original, relevant content that motivates audiences.
3) The BBC in particular is expanding its language services, planning to offer programs in 40 languages, while ensuring editorial independence. It trains journalists to think digitally and prioritize platforms like video and mobile.
The telecommunications industry has changed radically in the past 10 years as data-hungry customers with smart devices consume ever more bandwidth. While many players are diversifying their revenue streams, ensuring that new services deliver healthy margins remains challenging. At the same time, over-the-top (OTT) players are also expanding the scope of their offerings, disrupting different industry verticals in the process. We will try to discuss below points :
The document summarizes key developments in the Dutch media landscape in Q1 2018. Major points include:
1) Talpa now owns news agency ANP after acquiring it from Veronica and will likely integrate it into a new TV format.
2) Public broadcaster NPO had high market shares in Q1 due to events like the Winter Olympics and popular shows.
3) There were major shifts in radio with the transfers of prominent DJs like Gerard Ekdom and Edwin Evers.
4) Digital news platform Blendle launched an audio service in response to the rise of podcasts.
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Nooren net neutrality_tvx_in_industry_2017_v2.2_final_paperpanooren
Net neutrality regulation is important for media companies, Internet service providers and consumers as it affects the conditions for distribution of streaming music and video. This paper analyzes and visualizes the dependencies between media companies and ISPs in two cases that involve zero-rating of data, an arrangement in which the data for specific services does not count against a data allowance. The cases show that zero-rating brings a substantial change to the distribution segment of the media-Internet ecosystem. For the many consumers that have subscriptions with a data allowance, the Internet access is effectively divided in two parts, one where data is metered and counts against their monthly allowance and one where they have unlimited flat fee data – for selected applications. Furthermore, the cases show that net neutrality is an important factor, but also clearly not the only factor affecting competition in the media-Internet ecosystem.
Deloitte predicts that global sales of key connected devices that make up the converged living room - smartphones, tablets, PCs, TVs and video game consoles - will reach $750 billion in 2014, up $50 billion from 2013. These categories have seen strong growth over the past decade, but this growth rate is expected to slow going forward, with an estimated ceiling of around $800 billion per year. The five devices are closely related as they are the largest consumer electronics categories by revenue and play major roles in entertainment and media consumption, benefiting from common technologies like processors and screens.
Deloitte predicts that global sales of key connected devices that make up the converged living room (smartphones, tablets, PCs, TVs, video game consoles) will reach $750 billion in 2014. This represents significant growth from $700 billion in 2013, but growth is slowing from previous years due to maturing markets. Combined revenues are expected to plateau at around $800 billion annually by 2018, compared to over 10% annual growth in previous years. Individual categories like PCs, TVs and consoles face challenges but smartphones and tablets will likely drive most growth, though also at slower rates than in previous years as upgrade cycles lengthen.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.
1) The document discusses the rise of streaming video content and how it is transforming how video is consumed and impacting traditional television viewing.
2) It finds that younger adults aged 18-34 are twice as likely to stream daily compared to older adults aged 35-49. The most commonly streamed genres are sitcoms, animated comedies, and serialized dramas.
3) While streaming is occurring throughout the day, it peaks in the evening "primetime" hours of 8pm-12am. During this period, a majority of streamed content is still traditional movies and cable/broadcast content rather than user-generated or original online content.
What does it take for brands to go digital. Same but different Value Partners
This document discusses what it takes for brands to succeed with digital transformation. It argues that brands need to take a consumer-centric approach and integrate their online and offline presences. The document outlines key elements brands should consider, including gaining consumer insights, designing products/services based on insights, engaging consumers across channels, activating purchases both online and offline, evaluating digital investments, and organizing company structures to support a multi-channel strategy. Successful brands are adapting to changing consumer behaviors by meeting customers wherever they are - both online and offline.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
The document discusses several predictions regarding technology, media, and telecommunications for 2015. It predicts that:
- One billion wireless Internet of Things (IoT) devices will be shipped in 2015, up 60% from 2014, leading to an installed base of 2.8 billion devices. While press focuses on consumer uses, 60% of IoT devices will be bought and used by enterprises, and over 90% of services revenue will come from enterprises rather than consumers.
- Drones costing $200 or more will have an active user base exceeding one million units for the first time in 2015. Drone sales are expected to grow significantly but regulatory uncertainty may limit commercial uses of drones.
- 3D printing
Technology, media and Telecommunications predictions for 2015Thierry Labro
The document discusses predictions for the technology, media, and telecommunications sectors in 2015. Specifically:
- It predicts that one billion wireless Internet of Things (IoT) devices will be shipped in 2015, up 60% from 2014, leading to an installed base of 2.8 billion devices. IoT hardware will be worth $10 billion and associated services worth $70 billion.
- Contrary to media focus on consumer applications, it predicts that 60% of wireless IoT devices and over 90% of services revenue will be for enterprise and industrial use rather than consumer use.
- It discusses that while consumer IoT applications can provide some convenience, the cost savings and problems solved are typically minimal for home applications
The policy and prospects of China’s fixed broadband Market liberalizationValue Partners
By Jane Hou , Partner, and Adam Meng, Associate of the Beijing office, and Taylor Lam, SEM of the Hong Kong office
A new perspective devoted to the “policy on the pilot of fixed broadband market liberalization” in China, that encourages civil capital to enter fixed broadband market in various models, a milestone of state monopolized industries’ opening up
Current Media is an independent media company that operates a television network and website. It provides original programming as well as viewer-created content to over 50 million households worldwide. Current Media's business model incorporates viewer participation through profiles, posting videos, and commenting. It generates revenue primarily from television and web advertising and affiliate fees paid by cable/satellite providers. While encouraging participation, Current Media faces challenges in effectively monetizing user-generated content and translating its platform to increased revenue and profitability.
This document discusses the shifting media landscape as audiences fragment across multiple platforms and gain more control over their content consumption. It outlines the evolution from traditional linear broadcasting to on-demand viewing across devices. New smart TVs and streaming services are challenging traditional content providers by bypassing them and delivering content directly. Forecasts predict significant revenue growth in on-demand viewing and over-the-top services as audiences continue migrating to more personalized and on-demand experiences across multiple devices. This paradigm shift requires the industry to innovate and adapt to new models of content delivery and monetization.
The document discusses how the digital revolution will profoundly transform media and the economy in ways similar to the industrial revolution. It notes that audiences now demand content on their own terms regarding how, where and when they consume it. TV must adapt to this or will not survive. The digital revolution provides opportunities to create new profiles for Canadian ideas if a strong national digital strategy is developed to build infrastructure and skills. Harnessing creativity and talent will be important to prospering in this new environment.
Visit us at http://www.newtechnologytv.com/vidgo-streaming-tv/ VIDGO is an OTT television streaming service offering the most comprehensive content at very affordable prices. Find info about NEXT GENERATION TV and enjoy live local, sports, national, international and on-demand live television streamed instantly while you are at home or on the go.
Speedier internet connections, enhanced decoders and plugins, better equipped computer machines, all contribute to putting the fun back to streaming video online.
Deezer - Big data as a streaming serviceJulie Knibbe
40 million songs, albums and artists available - how nice? Streaming allows you to get a grasp at the biggest music collections in the world. The only thing is that you would need centuries to listen to all of it.
Getting access doesn’t mean knowing what to do with it. How are we making music discovery more & more efficient at Deezer?
Deezer is a music streaming service with 16 million monthly active users and 6 million subscribers. It has over 40 million tracks, 5 million albums, and 100 million playlists stored across 500 servers with a total of 4.5 petabytes of audio files. Deezer's data science team is working on improving interactive recommendations by better understanding user feedback from interactive radios and testing recommendation algorithms through offline evaluations before conducting more costly A/B tests.
In-Stream Processing Service Blueprint, Reference architecture for real-time ...Grid Dynamics
What is it about? In-Stream Event Processing is a new approach for building near real time big data systems with rapidly growing user base and applications like clickstream analytics, preventive maintenance or fraud detection. Maturity of some open source projects enables building an enterprise grade In-Stream Processing service in-house. However the open source world comprises of many competing projects of different maturity, having different perspectives so the task to select effective and efficient projects is not straightforward. In the talk I’ll present a blueprint of an In-Stream Processing Service, enterprise grade reliable and scalable, cloud ready, build from 100% open source components.
The New TV — The Rise of Digital Video And Streaming ServicesBIEvents
This document discusses the rise of streaming services and decline of traditional cable TV. It notes that while cable TV subscriptions are declining as cord-cutting and cord-never behaviors increase, broadband subscriptions provided by the same cable companies are rising. This is in part due to changing consumer preferences and habits around viewing online video content through streaming services, especially among younger demographics. While this shift hurts cable companies' TV businesses, their broadband services are seeing marginal growth, and multiple companies stand to benefit as streaming goes more mainstream.
Spark-Streaming-as-a-Service with Kafka and YARN: Spark Summit East talk by J...Spark Summit
Since April 2016, Spark-as-a-service has been available to researchers in Sweden from the Swedish ICT SICS Data Center at www.hops.site. Researchers work in an entirely UI-driven environment on a platform built with only open-source software.
Spark applications can be either deployed as jobs (batch or streaming) or written and run directly from Apache Zeppelin. Spark applications are run within a project on a YARN cluster with the novel property that Spark applications are metered and charged to projects. Projects are also securely isolated from each other and include support for project-specific Kafka topics. That is, Kafka topics are protected from access by users that are not members of the project. In this talk we will discuss the challenges in building multi-tenant Spark streaming applications on YARN that are metered and easy-to-debug. We show how we use the ELK stack (Elasticsearch, Logstash, and Kibana) for logging and debugging running Spark streaming applications, how we use Graphana and Graphite for monitoring Spark streaming applications, and how users can debug and optimize terminated Spark Streaming jobs using Dr Elephant. We will also discuss the experiences of our users (over 120 users as of Sept 2016): how they manage their Kafka topics and quotas, patterns for how users share topics between projects, and our novel solutions for helping researchers debug and optimize Spark applications.
To conclude, we will also give an overview on our course ID2223 on Large Scale Learning and Deep Learning, in which 60 students designed and ran SparkML applications on the platform.
The document provides an overview of key concepts related to film distribution, including:
1) It defines film distribution as everything that happens between production and exhibition, including acquiring legal rights, marketing, and releasing prints/files to cinemas and stores.
2) It discusses major distributors that control much of the industry through vertical and horizontal integration, as well as the top 5 distributors in the UK.
3) It explains important distribution concepts like local distribution, the advantages of major studios over independent producers, and the transition to digital distribution and projection.
This document provides marketing strategies for startups with limited budgets. It suggests using Google Ads, Facebook Dark Posts, or Instagram to target pre-vetted audiences and test which platform generates the most new customers. The key is to experiment in short cycles, track results, and focus efforts on the most cost-effective channel. While marketing is important, the document also notes that word-of-mouth from quality products and customers is ultimately the greatest driver of success.
Kuinka voisimme tehdä kaupunkielämästä hauskempaa, vapaampaa, kestävämpää ja vastuullisempaa? Kuinka saada ihmiset mukaan? Miten viestiä asioista ja mikä toimii sosiaalisessa mediassa? Entä mitä on joukkorahoitus ja mihin sitä voi käyttää?
Esitys on pidetty osana Tapahtumien tehdas -koulutusta Oulussa 14.3.2017.
Lafcadio Hearn was born in 1850 in Greece and moved to Ireland as a child. He later immigrated to the United States and worked as a journalist in Cincinnati, where he married a black woman, which was illegal at the time and caused him to lose his job. He moved to New Orleans and wrote about its unique culture. In 1890, he was sent to Japan as a newspaper correspondent and quickly fell in love with Japanese culture. He learned Japanese, married a Japanese woman, and became a Japanese citizen. Hearn went on to teach English literature and write many popular books that introduced Japanese arts and aesthetics to Western audiences.
This document contains excerpts from teachings by Leader Olumba Olumba Obu, the sole spiritual head of the Brotherhood of the Cross and Star. The excerpts discuss topics such as anger, Moses breaking the Ten Commandments in anger, avoiding wrath, and how God has shown mercy to Black people by beginning this spiritual work in Africa. It is emphasized that Christ is the only leader who can guide people to truth and salvation.
This document provides an overview of assessing and caring for older adults with mental illnesses. It discusses key concepts like dementia, delirium, and screening tools. Nurses play an important role in screening for cognitive issues using tools like the Mini-Mental State Examination and supporting patients. The presentation aims to help nurses understand common conditions, distinguish between dementia and delirium, and properly manage and support older adults with mental illnesses.
How can Good Health & Well-Being Improve Profitability? BizSmart Select
Worcestershire Works Well is a free accreditation scheme that aims to support employee health and well-being improvement across Worcestershire businesses. The scheme is a partnership between private, public, and voluntary sectors. It offers a three-level accreditation program to businesses. Improving employee health and well-being has been shown to increase business profitability and productivity. The program highlights case studies of businesses that have achieved accreditation levels and experienced benefits such as lower absenteeism and staff turnover.
The budget proposes major hikes in funding for rural development, infrastructure, and social programs. It introduces lower income taxes for those earning under 500,000 rupees and a 10% surcharge on incomes from 5-10 million rupees. No changes are proposed for service taxes, customs, or excise duties. The budget also aims to promote a cashless economy, affordable housing, startups, and job skills training programs, while increasing tobacco taxes and mobile phone costs.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
Canned Intelligence - Voice assistants in GermanyRené C.G. Arnold
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Siri:
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Alexa:
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in five users in the 35 to 44 age
group uses Google Assistant
regularly.
12
Concerns about data privacy and security
The most frequently cited reason for not using a voice assistant is concerns about data privacy and security.
Around half of non-users state that they refrain from using voice assistants due to these concerns.
The second most important reason is that consumers do not see the benefit of using a voice assistant for
their needs
- The document provides an overview of internet usage in Germany, including demographics of users, activities performed online, and popular websites. It notes that over 40 million Germans use the internet, with broadband adoption and ecommerce especially popular.
- Online advertising spending in Germany has grown significantly in recent years, increasing 29% in 2008 to over 3.7 billion Euros. Search and display ads are the largest formats, though embedded ads are generally preferred.
- Germany's most visited websites include Google, GMX, T-Online, and Web.de for portals and mail services, Bild.de for news, and Facebook and YouTube for communities.
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
150223 blm bvdw webradiomonitor 2014_goldmedia_english versionGoldmedia Group
The document summarizes the findings of the Web Radio Monitor 2014 study on online audio services in Germany. It was commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting and the Bundesverband Digitale Wirtschaft. The study tracked 2,021 online audio providers in Germany in 2014 and found strong growth in services like user-generated radio and music streaming platforms. It also found that mobile usage of online audio is increasing, expected to reach 44% by 2016, and that the online audio advertising market in Germany is forecast to double from 2013 to 2015, reaching €137 million.
11.the use of the car radio by nigerian drive time audiences an assessment of...Alexander Decker
This document summarizes a study that investigated how drive-time audiences in Nigeria used car radios during the 2011 general election. Specifically, it examined whether drive-time audiences received and were influenced by political information programs on the radio compared to other audiences. The study employed surveys including in-depth interviews and questionnaires of drive-time audiences. Key findings were that car radio was very helpful for drive-time audiences to stay informed about the political process and election, and that political information programs received via car radio influenced their decisions about political issues and candidates to a great extent.
Ofcom UK Communication Markets Report 2008 - Some HeadlinesThe_Joker
Ofcom has published reports examining convergence in communications markets. The reports look at market trends, industry characteristics, and consumers across converged devices and services. Content is increasingly being delivered over multiple networks to various devices. There is growing interest in on-demand content online and mobile broadband through laptops and PCs. Games consoles also offer converged functionality, allowing viewing of DVDs and listening to CDs. Many consumers engage in "media stacking", using multiple media sources simultaneously.
Changes in UK media consumption from 2012-2014 are summarized based on a report from Decipher Media Research. Tablet ownership has grown significantly, surpassing 50% and becoming the second most used device for online video after laptops and PCs. Sky On Demand has also grown substantially and now accounts for 24% of TV VOD usage. Younger consumers, aged 16-24, use online catch-up services as regularly as broadcast TV, while usage of subscription VOD and online rentals declines dramatically after age 35.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
This document summarizes a research study investigating the music subscription market through interviews, conference observations, and consumer surveys. The study finds that while streaming is becoming the dominant form of music consumption, most streaming is done through free ad-supported services rather than paid subscriptions. For the music industry to fully transition to streaming and recover revenues, subscription services must minimize the "value gap" between ad-supported and paid users. Specifically, subscription prices need to be adjusted to attract more casual listeners rather than focus only on dedicated music fans. The research also showed that many casual listeners are willing to pay for music under the right pricing conditions.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
This document provides an overview of key factors for a successful deployment of digital radio based on case studies from Norway, Switzerland, and the UK. The main points are:
1) Successful digital radio requires collaboration between all stakeholders, including broadcasters, network operators, regulators, governments, consumer electronics manufacturers, and the automotive industry. An industry body can help coordinate efforts.
2) Policy and regulation play an important role by providing incentives for broadcasters to participate, such as extending analogue licenses or reducing fees. Regulations should also provide a clear timeline for switchover.
3) Content for digital radio needs to have clear added value over analogue services, targeting new audiences with more choice of stations. Coverage of digital
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
- Traditional radio is facing economic challenges as listeners are leaving for other media like the internet and satellite radio. Ratings data shows declining audience size and time spent listening.
- The high debt loads from radio station consolidation in the 1990s means companies need to maintain large audiences to service that debt, which is becoming difficult as audiences decline.
- Streaming radio over the internet is becoming a more economically viable alternative to traditional over-the-air broadcasting, as bandwidth costs have declined significantly and audio compression technology allows high quality streams at low bitrates. This could provide stations an additional way to reach listeners at a lower cost than traditional broadcasting.
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
The digital-future-of-creative-europe-2015PwC España
Digitization has profoundly impacted the creative industries in Europe. Internet usage has grown significantly over the past decade, enabling digital distribution of content. While some sectors have struggled, overall creative industry revenues in the EU grew 1.2% annually between 2003-2013. All of the growth came from digital revenues, which increased by €36 billion, while non-digital revenues declined by €14 billion. The transformation to digital presents both challenges and opportunities for creative industry players.
The document discusses how today's consumers are more connected than ever before due to the proliferation of digital devices and platforms. Consumers now have more choice in how and when they access content. Device ownership has reached critical mass, with the average American household owning 4 digital devices, including HDTVs, computers, and smartphones. This connected lifestyle is driving changes in how consumers engage with media and interact with brands.
The document provides an overview of trends in digital media consumption among US consumers in 2013-2014. It finds that consumers are more connected than ever, owning on average 4 digital devices, and spending over 60 hours per week consuming media across multiple screens. This has led to the rise of second screen usage and social media integration with live content. Younger demographics and Hispanics are particularly active adopters of new digital technologies like smartphones.
Intelligenz aus der Konserve - Sprachassistenten in DeutschlandRené C.G. Arnold
Apple machte 2010 mit Siri den Anfang. Amazon und Microsoft zogen 2014 mit Alexa und Cortana nach. Im Jahr 2016 wurde der Google Assistantvorgestellt. Samsung folgte mit Bixbyerst 2017. Durch kontinuierliche Updates und kurze Produktzyklen bei Smartphones und Tablets vermelden die fünf Hersteller schon heute beeindruckende Zahlen von Endgeräten bei Konsumenten, die ihre Assistenten integriert haben (siehe unten). Diese Zahlen beziehen sich jeweils auf die weltweit vorhandenen Endgeräte, die die Dienste für Konsumenten verfügbar machen. Doch wie viele Konsumenten in Deutschland haben schon heute einen Sprachassistenten zuhause? Wie viele nutzen diesen tatsächlich? Und wie sehen die Nutzungsmuster aus? Auf diese Fragen gibt diese Kurzstudie Antworten. Hierzu wurden 3.184 Konsumenten in Deutschland befragt. Zusätzlich wurden 20 qualitative Interviews durchgeführt. Unter den interviewten Konsumenten waren elf Nutzer von Sprachassistenten.
Nachricht angekommen? Kommunikationsverhalten in DeutschlandRené C.G. Arnold
Kommunikation verändert sich ständig. Die vorliegende Auflage der Kurzstudienreihe zum Kommunikationsverhalten in Deutschland zeichnet die Entwicklungen und langfristigen Verschiebungen der Nutzungsmuster von Kommunikationsdiensten nach. So genannte Over-the-top (OTT) Dienste spielen dabei eine immer bedeutendere Rolle, auch wenn sie traditionelle Telekommunikationsdienste noch stets komplementieren, anstatt sie zu ersetzen. Das zeigen unsere Studien inzwischen im vierten Jahr in Folge1.
Die neuesten Daten bieten jedoch Grund zu der Annahme, dass die Zeiten des sprunghaften Wachstums von WhatsApp, Instagram und Co. wohl vorüber sind. Nicht zuletzt vor diesem Hintergrund wird die Frage relevant, welche Monetarisierungsstrategien die Anbieter von Kommunikationsdiensten in der Zukunft verfolgen könnten, um weiterhin auf der Erfolgswelle zu surfen. In diesem Zuge könnte für einzelne Anbieter auch die Zusammenlegung einzelner Dienste vielversprechend erscheinen, um den Adressatenkreis zu erweitern. Die vorliegende Studie geht diesen Fragestellungen nach und zeigt, wie deutsche Konsumenten diese möglichen Entwicklungen bewerten. Zu diesem Zweck wurde eine repräsentative Befragung von insgesamt 3.184 Konsumenten in Deutschland durchgeführt.
Oops, I texted again - Kommunikationsverhalten in DeutschlandRené C.G. Arnold
Ein großer Anteil der heutigen Konsumentenkommunikation in Deutschland findet über internetbasierte Dienste statt. Schon 2015 wurden über die Hälfte aller Nachrichten über WhatsApp, Facebook Messenger, Instagram, Snapchat, Threema, Signal und zahlreiche andere OTT-Dienste gesendet und etwa ein Fünftel der Anrufe ebenso über diese Dienste getätigt. Während sich die Anteile im Jahr 2016 nur leicht veränderten, gab es im Jahr 2017 einen sprunghaften Anstieg der Relevanz von OTT-Diensten für die Kommunikation der Deutschen. Rund drei Viertel der Nachrichten und gut ein Viertel der Anrufe entfielen auf WhatsApp und Co.
Welche Gründe gibt es für diesen Anstieg? Und was macht OTT-Dienste so erfolgreich? Kommen wir in eine Welt ohne SMS und klassische mobile bzw. Festnetzanrufe? Mit diesen Fragen beschäftigt sich die vorliegende Studie.
Für die Studie wurde eine repräsentative Befragung von 2.036 Konsumenten in Deutschland durchgeführt. Um diese Ergebnisse besser interpretieren zu können, ziehen wir ebenso Erkenntnisse aus Interviews, wie auch aus von uns schon veröffentlichten Forschungspapieren heran.
Für Auge und Ohr - Streamingdienste in DeutschlandRené C.G. Arnold
Wie das links dargestellte Wachstum von Streamingdiensten in Deutschland eindrucksvoll belegt, sind Spotify, Amazon Video und Netflix genauso in der Mitte der Gesellschaft angekommen wie die Mediatheken der öffentlich-rechtlichen Anbieter. Wie schon die beiden Vorgängerstudien1 beschäftigt sich die vorliegende Studie mit der Veränderung der Seh- und Hörgewohnheiten von Konsumenten in Deutschland.
Daneben stehen bei dieser Studie zwei weitere Themen im Mittelpunkt. Zunächst betrachten wir die Auswirkungen, die der Trend hin zu Streamingdiensten auf den Verkauf von Endgeräten hat. Wir zeigen auf, wo neue Nachfrage entsteht und wie diese Endgeräte das Konsumverhalten prägen. Als zweiten Schwerpunkt geht die Studie der Frage nach, inwiefern völlig neue Arten des Medienkonsums das Verhalten von Konsumenten beeinflussen können. Konkret untersucht die Studie die Frage, ob Augmented Reality (AR) und Virtual Reality (VR) nun tatsächlich vor dem Durchbruch stehen, der schon so oft beschworen wurde.
Für die Studie wurde eine repräsentative Befragung von 2.036 Konsumenten in Deutschland vorgenommen. Um diese Ergebnisse besser interpretieren zu können, wurden insgesamt 20 Einzelinterviews mit Konsumenten durchgeführt.
Over-the-Top (OTT)-Dienste sind Dienste, die das offene Internet nutzen, um Mehrwerte für Konsumenten zu schaffen. Insbesondere ermöglichen sie neue Arten der Interaktion wie das Versenden von Fotos und Videos, das einfache Anlegen von Gruppenchats sowie weitere innovative Leistungen wie das mobile Bezahlen oder das Bestellen eines Taxis. Des Weiteren sind OTT-Dienste besonders beliebt, die Konsumenten ihre Lieblingsinhalte wie z. B. Musik oder Videos immer und überall zur Verfügung stellen.1
Es gibt überraschenderweise wenig Erkenntnisse zur Entwicklung dieser Dienste in Deutschland, die es ermöglichen, echte Zeitreihen zu bilden. Deshalb greift die vorliegende Studie zwei Studien2 auf, die 2016 von dem Wissenschaftlichen Institut für Infrastruktur und Kommunikationsdienste (WIK) und der Hochschule Fresenius gemeinsam veröffentlicht wurden. Zusätzlich nimmt die Studie aktuelle Diskussionen zu Privatsphäre und Algorithmen auf.
Um ein möglichst umfassendes und vielschichtiges Bild des Verbraucherverhaltens zu zeichnen, kombiniert die vorliegende Studie quantitative und qualitative Forschungsmethoden. Zunächst wurden über 1.000 deutsche Verbraucher repräsentativ befragt. Die gewonnen Erkenntnisse wurden dann durch insgesamt 20 individuelle Interviews mit Verbrauchern vertieft und genauer beleuchtet.
Internetbasierte Plattformen: Ihre wirtschaftliche und gesellschaftliche Bed...René C.G. Arnold
Die starke Position einiger weniger internetbasierter Plattformen wie Google, Amazon, Facebook und Apple (GAFA) hat eine Debatte über ihre wirtschaftliche Dominanz, ihre Datensammelwut und ihre Sogwirkung auf Nutzer ausgelöst. Nicht zuletzt der aktuelle Weißbuchprozess „Digitale Plattformen“ des Bundeswirtschaftsministeriums (BMWi) weist auf die Relevanz des Themas hin.
Überraschenderweise finden diese öffentlichen Diskussionen zumeist ohne detaillierte Informationen über den tatsächlichen wirtschaftlichen und gesellschaftlichen Einfluss von internetbasierten Plattformen statt und zudem gibt es noch keine konsistente und fundierte Definition für internetbasierte Plattformen. Schon deshalb bedarf es zunächst einer sorgfältigen Analyse. Nur so kann der tatsächliche Handlungsbedarf korrekt identifiziert werden.
Diese Kurzstudie gibt einen Überblick zur wirtschaftlichen und gesellschaftlichen Bedeutung von internetbasierten Plattformen in Deutschland. Sie basiert auf der ökonomischen Sichtweise von Plattformen als mehrseitige Märkte. Damit liegt ihr nicht der technische Plattformbegriff zugrunde. Auf Basis einer umfangreichen Analyse der ökonomischen Literatur wird darüber hinaus ein Ansatz entwickelt, der es ermöglicht, Plattformgeschäftsmodelle in ihrer Vielschichtigkeit konsistent zu analysieren. Dabei wurde besonderer Wert darauf gelegt, eine intuitive Verständlichkeit des Ansatzes und eine Vergleichbarkeit verschiedener Plattformgeschäftsmodelle zu erzielen.
Der Ansatz baut hierzu auf der Logik der Geschäftsmodellanalyse von Osterwalder und Pigneur (2010) auf und stellt die wesentlichen Austauschbeziehungen der Nutzerrollen in Bezug auf Daten, Umsatz und Aufmerksamkeit in den Mittelpunkt. Die Ergebnisse der grundlegenden Studie zu internetbasierten Plattformen des Wissenschaftlichen Instituts für Infrastruktur und Kommunikationsdienste (WIK) haben auch Eingang in das Grün- und Weißbuch „Digitale Plattformen“ des BMWi gefunden.
The strong position of some online platforms like Google, Amazon, Facebook and Apple (GAFA) has triggered a public debate about their economic dominance, notorious data collection and massive pull on users. The White Book published by the German Federal Ministry for Economic Affairs and Energy (BMWi) highlights just how important this matter is to policy makers in Germany.
Surprisingly, the public debate is more often than not void of scientific insights into the subject matter. There is a lack of evidence about the actual economic and societal impact of online platforms. Even a consistent and clear definition of online platforms is missing from the debate.
A proper analysis of online platforms and their impact is needed to correctly identify if there is any call to action for policy makers or regulators.
The present research brief provides an overview of the economic and societal impact of online platforms in Germany. It adheres to the economic definition of platforms as multi-sided markets. Consequently, the technological concept of platforms is not considered here.
Based on a comprehensive review of the economic literature, we develop a new approach that enables consistent analysis of online platform business models, taking full account of their complexity. Nonetheless, our approach is intuitive and easy to understand, making comparison of various online platforms straightforward.
To achieve this, our approach draws on the concept of business model analysis put forward by Osterwalder and Pigneur (2010). It captures the most relevant interactions between the various user groups of online platforms, referring to data, revenue and attention. The results of this analysis informed the Green and White Books published by the BMWi on online platforms.
Musik- und Video-Streaming-Dienste wie Spotify, Deezer, Netflix, YouTube und Amazon Instant Video decken seit einigen Jahren einen stetig steigenden Anteil des Medienkonsums in Deutschland ab. Die traditionellen Medien wurden schon längst – und wiederholt – totgesagt. Dennoch sind sie für eine große Zahl an Konsumenten nicht wegzudenken.
Wie verändert sich der Medienkonsum denn wirklich? Was schätzen Konsumenten an den neuen Medien, was an den althergebrachten? Was bedeutet das für die jeweiligen Interessenvertreter und was für Telekommunikationsunternehmen?
Diese Fragen stehen im Mittelpunkt dieser Kurzstudie. Die Antworten stimmen nachdenklich und sollten Vertreter traditioneller wie auch Vertreter Internet-basierter Dienste anregen, ihre Produkte und Marketing-Strategien in mehr als nur einer Hinsicht zu überdenken.
Um ein möglichst umfassendes und vielschichtiges Bild des Verbraucherverhaltens zu zeichnen, kombiniert die vorliegende Studie quantitative und qualitative Forschungsmethoden. Zunächst wurden über 1.000 deutsche Verbraucher repräsentativ befragt. Die gewonnen Erkenntnisse wurden dann durch insgesamt 28 individuelle Interviews mit Verbrauchern vertieft und genauer beleuchtet.
OTT-Dienste und Kommunikationsverhalten in DeutschlandRené C.G. Arnold
Messenger-Dienste und neue Telefonie-Dienste verändern das Kommunikationsverhalten nachhaltig. Die neuen Dienste bieten Konsumenten deutlich mehr Funktionen: Sie können Nachrichten schreiben, Bilder und Videos teilen oder über Sprachnachrichten kommunizieren. Diese Studie zeigt, dass es gerade diese Funktionsvielfalt ist, die Konsumenten reizt – ähnlich wie beim Schritt von der Schreibmaschine hin zum PC.
The Value of Network Neutrality to European ConsumersRené C.G. Arnold
The document provides an executive summary of a study on the value of network neutrality to European consumers. Some key findings of the study include:
- Consumers care most about having unrestricted access to online content and applications. Their awareness of network neutrality is tied to how traffic management may affect their quality of experience, not technical terms.
- Consumers are generally open to some prioritization of data but don't want it to negatively impact others' access. They value fairness in traffic management.
- Network neutrality attributes were found to be important factors in consumers' decisions about internet access purchases, unlike some previous studies.
- Providing consumers with information about how the internet works and traffic
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2. 2
Impressum
Authors of this study:
Dr. René Arnold
Head of Department Markets and Perspectives
Contact:
r.arnold@wik.org
+49 (0)2224 92 25 25
Contact details of the scientific institutes:
WIK Wissenschaftliches Institut für
Infrastruktur und Kommunikationsdienste GmbH
Rhöndorfer Str. 68
53604 Bad Honnef, Germany
Tel.: +49 2224 9225-0
Fax: +49 2224 9225-63
eMail: info(at)wik.org
www.wik.org
General Manager and Director: Dr. Iris Henseler-Unger
Chairman of the Supervisory Board: Winfried Ulmen
Registered: Amtsgericht Siegburg, HRB 7225
Tax No.: 222/5751/0722
VAT No..: DE 123 383 795
Pictures:
Viktor Hanacek; Yanko Peyankov; Luke Chesser; Jens Kreuter; Bruno
Gomiero; kaboompics.com; Lemon Liu (Icon S.11); Crew; Pawel Kadysz.
Dr. Anna Schneider
Lecturer in Business Psychology
Contact:
anna.schneider@hs-fresenius.de
+49 (0)221 97 31 99 715
Hochschule Fresenius – Fachbereich Wirtschaft & Medien
Business School · Media School · Psychology School
Im Mediapark 4c
50670 Köln, Germany
http://www.hs-fresenius.de
General Manager: Prof. Dr. Marcus Pradel
Registered: Amtsgericht Wiesbaden HRB 19456
3. 3
Foreword
Use the potential of digitisation to the fullest
Music and video streaming are becoming more and more popular. To function properly, these
services require a powerful broadband connection, both at home and on the go. This study
highlights that consumers are quite willing to pay more for such powerful connections, which is
good news for companies investing in new infrastructure.
In fact, another recent study by WIK clearly shows that Germany’s network infrastructure has to
keep up with demand: Already today, there is a significant consumer segment that does not get
what it needs from bandwidth provided by VSDL and vectoring. This segment will grow in the
foreseeable future due to accelerating digitisation in all areas of our lives.
We need high-capacity, fast broadband everywhere. Fibre to the home can deliver this promise.
Fibre is just as much a critical input for the next generation of mobile networks. Regulators have to
create the right framework in order to encourage investment in modern broadband networks, as
well as innovative services, because we do not want any of Germany’s digitisation potential to go
to waste.
Dr Iris Henseler-Unger
4. 4
Hunter and gatherer: No longer on the playlist
Large music and film collections are a thing of the past as
the majority of German consumers use streaming services
today. The soundtrack of their lives is always on thanks to
the Internet. Streaming services save time, money and
space, so it’s not surprising that they are so popular.
Consumers particularly value the freedom that streaming
services offer as they can choose from a virtually infinite
selection of content. Everything is always available and paid
for. Smart algorithms help consumers to find new artists or
create a playlist that fits the mood. However, no matter how
individual this playlist is, it will never have the same impact
as pressing “Play” for the first time when listening to a long-
awaited album by your favourite band. Streaming services
also don’t have a physical presence in the living room to
reflect one’s personality.
So, despite their huge and increasing popularity, it is
questionable whether streaming services can fully convince
consumers in the long term.
5. 5
Introduction
Music and video streaming services account for a continuously increasing part of media consumption
in Germany. Although traditional media formats, such as linear TV, CDs and DVDs, have been written
off repeatedly, many consumers could not live without them.
This is not at all coincidental. But which changes in media usage patterns are actually observable?
Why are consumers attracted to streaming services? Why do some consumers still prefer traditional
media formats? What are the implications for telecommunications operators?
Finding answers to these questions is the objective of this study. The responses we present are
surprising and should encourage decision-makers both at content and telecommunications providers
to reflect upon their respective business strategies.
The study pays particular attention to the implications for communication network infrastructure
deployment in Germany. This has to be interpreted in light of the ongoing discussion around the
BEREC guidelines on net neutrality. Other WIK studies already provide relevant insights into these
two issues from a consumer perspective. First and foremost, it is important to recognise that the
German government’s current broadband strategy falls short of meeting the demands of a significant
segment of consumers.1 Also, there are quite sizeable segments of consumers across Europe who
would be interested in so-called specialised services.2
In order to address all aspects of these issues from a consumer behaviour perspective, this study
used a mixed-methods approach combining quantitative and qualitative research methods. The first
step involved a survey of a representative sample of more than 1,000 German consumers. The results
of this survey were then reflected on and scrutinised in 28 in-depth interviews with consumers.
.
1 Gries, C.; Plückebaum, T. & Strube Martins, S. (2016): Treiber für den Ausbau hochbitratiger Infrastrukturen (Drivers for the rollout
of high speed broadband infrastructure). A Study for 1&1 Telecommunication SE. Bad Honnef: WIK-Consult.
2 Arnold, R. et al. (2015): The Value of Network Neutrality to EuropeanConsumers. A Study for BEREC. Bad Honnef: WIK-Consult.
6. 6
Stream on
Although 130 years old, vinyl is still popular with a small but stable group of consumers in
Germany (10%); as other formats have come and gone, vinyl has proved to be the exception.
A few years ago, not having CDs at home was almost unthinkable but now the format appears
to be at the end of its life cycle. Today, only about a third of consumers stick by it.
Streaming services are becoming more and more popular. More than half of German
consumers aged 18 to 24 rely on them for more than half of their music consumption.
Freemium business models that offer access to music streaming in exchange for listening to
adverts significantly reduce any barriers to trying the services. As soon as consumers start to
stream more music, they tend to opt for paid access without advertising. Around a quarter of
music streaming customers have made this step, of which more than 36% use streaming
intensively, accounting for substantially more than half of all their music consumption (61%
or more) using Spotify, Deezer or similar services.
62%
62% have not listened to a CD in
the past 6 months
F-1: Source: Spotify annual reports.
F-2: Source: Deezer annual reports, Wikipedia, Statista.
F-3: Referring to the German population (with music consumption). Source: Representative online survey N = 1,000; WIK calculations.
F-1
F-2
F-3
Music consumption in Germany
7. 7
The freemium business model is less common with video and TV streaming services.
After a free trial, it is usually either the paid subscription or no video content at all.
Just how popular video streaming is with consumers is reflected in their willingness
to pay. Almost half of German consumers (49%) would be willing to pay for online
video content. These consumers get 61% or more of the video content they watch
from Netflix, Amazon and other similar services. From the interviews conducted for
this study, it transpired that consumers find original content like “House of Cards” and
“Orange Is the New Black” most attractive.
Young consumers show the strongest preference for video and online TV streaming
services. In fact, a significant share of them hardly watches traditional TV at all. In
total, 21% of consumers aged between 18 and 24 have not watched traditional TV in
the past six months. However, 57% have watched videos and TV on their PC/laptop,
24% on their smartphones and 14% on a tablet.
F-4: Source: Netflix annual reports.
F-5: Source: YouTube annual reports and reports in technology press.
F-6: Referring to the German population (with video consumption). Source: Representative online survey N = 1,000; WIK calculations.
F-4
F-5
F-6
Video consumption in Germany
8. 8
Let’s go outside
Streaming services are often considered competitors for traditional media formats.
However, the results of the representative survey conducted for this study also point to
many instances of usage that simply would not happen with traditional media formats.
Thus, streaming services change consumers’ media consumption habits.
This is particularly true for music streaming. Almost half of consumers who use these
services state that they now listen to music in situations when previously it would have
been out of the question to listen to music at all. For video streaming, some 28% of users
agree to the same statement.
From the interviews, we learned that these new situations are predominantly those taking
place out of home. With the smartphone always at hand, the full range of beloved content
is always available and there is no longer any need to carry additional devices around.
.
F-7: in %; *Users of Internet-based services and respondents who previously used traditional media formats (does streaming replace
traditional media formats?); **Users of music/video streaming (Do you use streaming services in situations in which you previously not
listened to music or watched videos at all?). Source: Representative online survey N = 1,000; WIK calculations.
Substitution traditional media formats*
Substitution traditional media formats*
New instances of usage through streaming services**
Substitution music
Substitution video
29% 71%
46% 54%
29% 71%
28% 72%
F-7
Yes
No
New instances of usage through streaming services**
9. 9
So long, sofa
The smartphone has already made life hard for cameras. With the
increasing popularity of music streaming services, MP3 players
and the stereo at home may become the new endangered species
of devices. All that a smartphone or laptop needs is a pair of
proper loudspeakers.
Even though the size of smartphone screens appears to increase
every year, consumers seem to opt for the best screen available
when they want to enjoy a video. On the go, consumers certainly
value the qualities of smartphones, but at home there is nothing
like the big flat-screen or at least the PC/laptop monitor.
F-8: Referring to users of the respective services. Source: Representative online survey N = 1,000; WIK calculations.
Usage intensity of
different devices
music streaming
video streaming
5%
18%
54%
23%
10%
13%
44%
33%
F-8
Smartphone
PC
Others
Smart TV or
PC/laptop monitor
10. 10
Seamless joy
f
OTT streaming services
Usage intensity
=
(age, university, LTE plan, >16Mbit/s at home, new mobile plan, new at-home plan)
---- ++ +++ ++ ++ +
Data regarding regression: Linear OLS-Regression, n=829; R²=.253; Adj. R²=.247; F=46.305. All independent variables are statistically significant (p<.010).*
How to read this figure: the usage intensity of OTT streaming services, i.e. the share of OTT streaming services used, decreases with the respondent’s age.
It increases, however, if the respondent has got a university education, an LTE plan, more than 16 Mbit/s bandwidth at home, or if a new mobile plan with
more high-speed data allowance and a new plan for at-home Internet access has been purchased within the last two years.
Consumers want to enjoy music and videos without any interruptions. A good broadband
connection is thus essential and opens new potential for telecommunications providers. In fact,
consumers who use streaming services intensively have a higher willingness to pay for their
Internet access, both at home and mobile.
Analysis of the survey data shows that these consumers are statistically more likely to have a
mobile plan including LTE and an above-average bandwidth for their home Internet subscription.
Prices for these premium services are commonly higher than for the slower options. Furthermore,
intense users of streaming services have taken out new plans for their mobile phones and home
access within the last two years, stepping up high-speed data volume and bandwidth respectively.
*All independent variables except for “new at-home plan” amount to p <.05.
Source: WIK (2016).
11. 11
Quenching the data thirst
Streaming services have got a great thirst for data. Video streaming services
in particular drive consumers’ data consumption. In fact, video streaming
makes up the largest share of data transferred via communication networks,
especially during peak times.” Telecommunications providers have to invest in
their networks in order to keep up with demand. Naturally, this is costly.
However, it is not disproportionally costly, as a WIK study in 2014 showed.1
In fact, the cost of data transport remains relatively stable in fixed networks.
The equipment used becomes cheaper and cheaper in line with Moore’s law.
Thus, the cost for each Mbps decreases dramatically.
In mobile networks, the continuously increasing data volume is more
challenging. However, additional costs can be reflected in higher ARPUs on
mobile plans. In order to use good-quality streaming services, as well as other
Over-The-Top (OTT) services,2 consumers are willing to pay more.
*including Ethernet. **for long haul DWDM.
1 Source: Marcus, J.S. (2014): The economic impact of Internet traffic growth on network operators. Study for Google. Bad Honnef:
WIK-Consult. (F-9: p. 20, F-10: p. 21)
2 Arnold, R. & Schneider, A. (2016): OTT Services and Consumers’ Communication Behaviour in Germany. Bad Honnef/Köln: WIK/HS Fresenius.
F-9
F-10
12. 12
Fighting for users
F-11: In %; referring to the German population; usage within the last month.
Source: Representative online survey N = 1,000; WIK calculations.
3
3
4
5
5
7
12
14
14
16
1
1
2
3
3
3
6
10
11
12
iTunes
Spotify
Amazon Prime Music
Google Play Music
Deezer
Apple Music
Sound Cloud
Napster
Rdio
Groove Music (Xbox Music)
ZDFmediathek
Das Erste: Mediathek
YouTube (for TV programmes)
Amazon Instant Video
Google Play
iTunes
Sky Go
Netflix
Zattoo
Entertain
Competition for users is strong among streaming services
in Germany. So far, no obviously dominant service has
emerged. Furthermore, many consumers use more than
one streaming service at a time; so-called multihoming is
most common with video streaming.
14%
use 3 or more
streaming services
for music in parallel
30%
use 3 or more
streaming services
for video in parallel
Usage of
streaming services
in Germany
music streaming
video streaming
F-11
13. 13
Whose customers are the
most loyal?
Germany’s public broadcasters ARD and ZDF
lead the way with their online content libraries
as regards consumer reach. Only YouTube can
keep up with them.
However, neither the public broadcasters nor
YouTube get their users to visit regularly, i.e. at
least weekly. This is the strong suit of Amazon
Instant Video, Netflix and Deutsche Telekom’s
Entertain video-on-demand service. With these
services, at least three-quarters of users are
regulars.
But how can this difference be explained? The
trump card for paid-for services is their virtually
infinite variety of shows, films and TV series. In
particular, the American competitors resonate
well with consumers due to their original content.
This is where public broadcasters fall short of
consumers’ expectations. Their disadvantage is
a (legally) limited selection of the content they
hold. Often, the shows and series published
online also have to be removed after a few
days. However, consumers are likely to prefer
ARD and ZDF, now and in the future, when it
comes to news and regional programmes.
F-12: Referring to users of the services in Germany; users with weekly usage/users with usage within the last month.
Source: Representative online survey N = 1,000; WIK calculations.
*for TV programmes
ZDFmediathek
87%
Das Erste
Mediathek
Amazon
Instant Video
Google Play
Netflix
Sky Go
Zattoo
Entertain
78% 75%
69% 65% 61%
58% 56% 48%
YouTube*
Regular users’ share of total users in % F-12
14. 14
“Somehow music doesn’t feel the same anymore […] because there is no limit to it anymore.”
(Lianne, 20)
“With the arrival of the Internet, you were suddenly able to access anything you wanted, so if
something was not as good as expected, it didn’t really matter.” (Lorenz, 23)
“Streaming could replace traditional TV for about half of what I watch, because I want to see the
news live and the public broadcasters’ regional coverage.” (Kerstin, 46)
“The way you watch a series today, it’s much more like reading a book than anything else. I can read
a chapter a day, or two, or even the whole book, and there is nobody to say, ‘ah no, you’ll have to
wait a week before you can carry on’.” (Tom, 27)
Freedom of choice and passion…
Consumers enjoy exploring new artists and genres on streaming services at no additional
cost. They can easily get to know new things, and there is no risk of spending money on
something that they don’t like. However, consumers also struggle with their new freedom.
Music remains an essential part of their lives, but since it’s always around, it loses some
of its value. Real passion for one artist is not part of one’s “weekly mix”.
Video streaming has not (yet) replaced traditional TV completely. One reason is
consumers’ ambivalent position about the role that editors play in scheduling linear TV
programmes. On the one hand, consumers find a certain charm in relaxing and not having
to think about what to watch next. On the other hand, they feel patronised. Streaming
services convince consumers by offering full flexibility; however, constantly having to make
decisions about what to watch can be tiring. Thus, many consumers would potentially
appreciate a personal “weekly mix” composed by a smart algorithm for video streaming.
.
15. 15
Streaming services such as Spotify, Deezer, Netflix and Amazon Instant Video have
changed consumers’ media consumption, both in the way it is watched and where. To
enjoy one’s favourite content anywhere without any interruptions, consumers are willing
to pay more for good broadband access.1 Telecommunications providers in Germany
can thus profit from the trend towards streaming services. In turn, investments in
network infrastructure become feasible.
Consumers are also willing to pay for so-called specialised services, covering for
example pre-selected categories of online services, that can deliver guaranteed
quality of experience. The regulation on net neutrality enables such specialised
services. Regulators and policy-makers should enable market actors to use this
potential. Only the right framework conditions can enable a gigabit society.2
While streaming services hold great potential for both telecommunications and
content providers, there are also significant challenges. The most important question
for artists will be how they can spark real passion with their fans that goes beyond
short-lived popularity in the YouTube Top 10.
Amazon and Netflix are very successful at producing original content to bind users to
their streaming services. It is not surprising, therefore, that they have got the highest
share of regular users among video-on-demand services in Germany. The
omnipresence of the smartphone enables various new consumption situations.
Stereo and TV manufacturers, as well as manufacturers of other dedicated
equipment, should observe the trends presented in this study closely; they ought to
reflect carefully upon consumer behaviour in order to avoid becoming obsolete.
.
Conclusion
1 Arnold, R. et al. (2015): The Value of Network Neutrality to European Consumers. A Study for BEREC. Bad Honnef: WIK-Consult.
2 Gries, C.; Plückebaum, T. & Strube Martins, S. (2016): Treiber für den Ausbau hochbitratiger Infrastrukturen (Drivers for the rollout
of high speed broadband infrastructure). Study for 1&1 Telecommunication SE. Bad Honnef: WIK-Consult.
16. 16
About this study:
The results presented here are part of WIK Discussion Paper No. 409. The full Discussion Paper can
be purchased for 7.00 Euro from Ute Schwab (u.schwab@wik.org or +49 (0)2224 / 92 25 41). The
Discussion Paper is only available in German.
The online survey for this study with a representative sample of 1,027 consumers in Germany (age
18+) was conducted between 30th November 2015 and 7th December 2015 by the international
market research institute YouGov. The results were weighted to draw representative conclusions for
the German population (age 18+). Additionally, 28 qualitative interviews were conducted in April and
May 2016.
About WIK:
Founded in 1982, WIK (Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste) in
Bad Honnef, Germany offers consultancy for public and private clients around the world. Its focus is
on the telecommunication, Internet, post and energy sectors giving advice on policy, regulatory and
strategic issues. More information is available at: www.wik.org.
About Fresenius University of Applied Sciences:
Founded in 1848 by Carl Remigius Fresenius, and with its roots in the Fresenius Chemical
Laboratory, the Fresenius University of Applied Sciences can look back on over 168 years of
privately funded educational tradition in Germany. True to the intent of its founder, it combines
teaching, research, and practical application.
More information is available at: http://www.hs-fresenius.de/en.