What is a personal brand and why do you need it? How do you brand yourself as a professional using social media? Which networks will benefit you and where do you start? This presentation will begin to answer these questions and more.
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Personal Branding, Social Media, and You
1. The How of the It:
Personal Branding on
Social Media
Presented by: Reema Ibdah
Social Media Specialist
2. What “it” is…
Personal branding “refers to the way other people see you as a business
owner or representative of an idea, organization, or activity. Are you a
genius? An expert? Are you trustworthy? What do you represent? What
do you stand for? What ideas and notions pop up as soon as someone
hears your name?
When you have a personal brand, people recognize and care about your
name, what you’re working on, what you offer, and what you’re about.”
- Wikipedia
3. Why it matters…
Helps build awareness, community and authority in
your industry around your name, or “brand” in terms
of your unique combination of skills, experience and
background
– Build trust, credibility, networking, establish self
– Social media is a free and accessible way to complement
your resume
– Social media skills are becoming integral to any role
4. The How…
Social Media is one of the easiest means to build a network surrounding
your personal brand
– It is where people (and recruiters) are:
• FB: 1.28 BILLION+ users
• LinkedIn: 300 million+ users
• Twitter: 255 million+ users
… and it’s FREE to use
(Other Social Media tools include Instagram, Pinterest, Tumblr, SnapChat,
etc.)
6. How it helps…
You get to control the message re: how you
define yourself/brand
Hone, define and amplify your identity
7. Which network is for you?
Which social media network gives you the maximum
return on your efforts?
Professional: LinkedIn | Twitter | Facebook
Conversation: Twitter | LinkedIn | Facebook
Amplification: Twitter | Facebook | Instagram & Google+/YouTube
Networking: All (not ranked: Vine, reddit, Instagram)
8. Social Media for Recruitment
Branchout (recruitment site of Facebook)
https://branchout.com/
BeKnown (Monster app/Facebook)
http://beknown.monster.com/
LinkedIn Jobs
Twitter Search
9. How to engage…
Content – localize? Comment on current events
Be diligent
– Work at it patiently and keep your objective in-sight
– Talk about what you’re passionate about
– Follow people you would like to know/connect with and proactively
engage them
Have an interesting and professional profile: look like a person
people want to talk/connect to
10. Profiles: Good and Bad Examples
“I’m an expert at Finance. I am probably the smartest person at
Finance I know and if you follow me you will get to hear more”
– Good or bad?
“Early-riser with a passion for writing, coffee, and the outdoors.
You can find me reading the Finance section of the paper at
Starbuck’s or crunching numbers on the patio”
– Good or bad?
11. Good and Bad Examples cont’d
• How can we fix these profiles to be even better?
– What is the brand/idea/topic?
– What is the associated belief/feeling we want to convey?
– Who is the target audience?
– How do we want the target audience to feel about us and
remember us by?
12. Is it working?
Ask your colleagues for feedback!
Is it improving your “brand” image?
– What are you providing to your audience, and is it positively received?
Does it improve your credibility as a professional?
Bottom-line: Does it help you achieve your desired outcome? Are
you building relationships? Establish benchmarks for yourself.
13. How to be Strategic and Current
People won’t listen unless you give them something to care about
Think about personal branding on social media like a flexible business
plan:
– What is your identity and beliefs?
– Who are your targets? What is your value to them?
– How often do you want to engage with them?
– What is your benchmark for success?
– What are others who are similar to you doing?
– Be innovative and adaptive to change when you need to
14. Tips
Be strategic about your posting. Don’t oversaturate your audience.
Connect and Engage
Make sure your headline is compelling, and you fill out your bio so you look like
a person others want to talk/connect to/believe in
Always Be Adapting – social media is constantly changing. Change with it and
keep your digital identity fresh. But don’t compromise your message.
15. More resources…
Twitter:
@PDIToronto (notes) and @BecomeaCMA
Leading Indicator (blog):
– How to Find Your Voice on Social Media
– 7 Ways to Stand Out on LinkedIn
16. References
Techcrunch: Facebook Passes 1B Mobile Users, 200M
Messenger Users In Q1
Twitter: Twitter Reports First Quarter 2014 Results
LinkedIn Blog: The Next Three Billion [INFOGRAPHIC]
Wikihow: How to Build Your Personal Brand