Presentation - How to enjoy Social Media happiness

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Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.

Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.

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  • 1. social media homework = social media happiness Rebekah Lambert Unashamedly Creative
  • 2. Why social media? It’s marketing you can control To a point, its fairly cheap Your customers can talk back It shows you’re forward thinking It’s a great way to connect with peers and influencers Opportunity lives here Community, community, community
  • 3. Your social media motivation What problem am I solving? What underlying message do I want to give about my company? What do I want out of this on a business level? What do I want to get out of it personally? Who are my audience? What do they look like? What am I giving them? What social media inspires me?
  • 4. Motivations meet planning Why do I want to use social media? What channels do I feel confident using? Where would my intended audience hang out? How will I position myself across each channel? When will I have time to focus on social media?
  • 5. The Anatomy of Good Social Snappy, succinct headlines A call to action It looks neat and tidy (link shortening is yummy) It’s about the consumer, not the presenter- always ask “what’s in it for me” from the customers point of view Your personality is consistent Each part of your social share is used to the best possible advantage
  • 6. Frame it, baby.
  • 7. It’s not hard work. It’s a game! Treat social media is online gamification Give yourself time to enjoy it- and be kind to yourself as you do Make it a part of your education process & staying up with trends Time Box the process Create collection points like Pinterest Boards, use bookmarking tools, Excel and so on Report on what you do, and treat it like a high score battle
  • 8. Reporting is necessary Make use of Google Analytics Track your social media analytics Choose soft values outside of the hard data you think matter Look for things that change that you can’t measure (e.g. Less help calls on a topic) Use it as an opportunity to profile your members Trial and learn
  • 9. Beyond Scheduling and Punching In Make time for chat- schedule the chat so it doesn’t become all consuming Capture information as you go Join in Twitter chats, Google hangouts & communities, Facebook fan pages & groups Take the online offline Make your social media a community Intrigue people by being real and useful
  • 10. You need tools in your tool belt Cheap, no degree in physics required scheduling is Buffer  is your reporting and staying in touch friend* PicMonkey makes visuals simple Discover content and share your own with StumbleUpon  makes information collation super simple
  • 11. Go beyond the Facebook Twitterdome Become an expert on Medium Add the extra level with Google Help Outs or forums Give Pinterest a story Link up on LinkedIn Make friends with Meetup Crowdfund your way to presale happiness Instant behind the scenes with Instagram Know your niche social media
  • 12. No such thing as competition Do a competitor analysis- what do they rock at and what do you do better? Be honest about who you are and what you offer Stay focussed on your story and your goals Make a friend of your enemyfor leads, info, less stress and because they market your industry well, too
  • 13. Avoiding the traps Social media narcissism starts with enjoying the sound of your own voice Don’t invite FOMO to have a party in your head Your brain often confuses talking for action...and social media is a great way to reinforce this problem Trolls: Decide when to starve, when to tickle, when to rescue, and when to execute
  • 14. Stay motivated Capture info every day in preparation Drink water Play the music loud Allow yourself to get side tracked on the internet If someone makes you cranky, use it to make more content Dance with the dog, kids or broom Chase opportunities to tell your story Add giving as part of the process
  • 15. The Common Myths • Don’t link Facebook to Twitter • • • • • • & vice versa Intro content you share from others Hashtags are evil Say something every 3 hours Broadcast the same thing on all channels You shouldn’t use scheduling tools It’s from me, they’ll work it out
  • 16. Myth #1: Don’t link channels - it’s annoying! Nobody tunes into you 24/7, so treat it like a catch up or re-run Not everyone who follows you on one channel will follow you on another Smart social media makers use it as texture and variety Make intelligent decisions based on your audience and the content The attack of the killer linked social media accounts!
  • 17. Myth #2: <your name> presents... Your channel, you’re always presenting it! Save the drum rolls for special events Look for opportunities to incite debate or create conversation, or giving it a seal of approval... But not all the time The 50/50 rule is tarnished by the sound of your never ceasing voice BTW, unless your cat can type, the tweets are always your own
  • 18. Myth #3: Stay away from the hash Hashtags help provide a way to find the content social media users want to consume It helps people who don’t know your brand find you You can use them as a vehicle to support causes, show a sense of humour, and find associations Moderation in #hashtags is the key
  • 19. Myth #4: Say something every 3 hours Content for content’s sake dilutes your ability to seem credible Study your own audience and find out when they tune in Visibility of your social media content depends on people enjoying it ALWAYS refer to the aims you’ve set down for each channel
  • 20. Myth #5: Say it everywhere! Different social media channels have different audiences expecting different things People who follow you on a lot of channels receiving the same message at the same time may get sick of you You’re missing the opportunity to create touch point marketing
  • 21. Myth #6: Manual labour is awesome The days of scheduling tools not showing up in feeds is over If you are smart about how you schedule and make it a part of your strategy. People won’t notice the difference Think about your scheduling as making a slow cooked meal, and the manual additions as the spices
  • 22. Myth #7: People get it straight away WHAT?
  • 23. Check In time Are your reports showing growth across your metrics? Are you getting influencers and leads from the effort? Are you enjoying yourself? Are you meeting the goals you set yourself at the beginning? Is your business story growing? What should you change, leave behind or keep doing? What’s the next experiment?
  • 24. This presentation was brought to you by... marketing | copywriting | content