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Serena's Presentation - Social Media Tools


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Serena's Presentation - Social Media Tools

  1. 1. Social Media ToolsThe free … and the not so free (but so incredibly important you will find a budget) For UCLA x425 PS: Feel free to tweet this out! @serena
  2. 2. Agenda Free Tools! But first…. Setting goals Shhhh! Start listening Where are your customers? Pick your platforms Everyone needs an automated assistant Finding influencers Finally, a little help Other ridiculously cool links And of course a plug for Social Media Club Extend your education after this course!
  3. 3. Setting Goals Consider the marketing funnel Brand Awareness Consider your consumer(s) purchase process Brand Interactions Be realistic Driving Engagement & Adjust as you go Sales Advocacy Loyalty
  4. 4. Shhhhhh! Start Listening Google Alerts Google Blog Search Google Trends Technorati Social Mention Topsy HowSociable Addictomatic BoardReader
  5. 5. Bonus….Ok, Now Really StartMonitoring Bottlenose CyfeAnd if you have budget Sysomos (swoon!) Radian6
  6. 6. Pick Your Platforms! Facebook Recommendation engine Twitter Real-time news, deals YouTube/Instagram Digital storytelling Discovery Pinterest Discovery Inspirational affiliate network Tumblr, LinkedIN and more!
  7. 7. Bonus…. Platform Tools Facebook Tools FB Analytics EdgeRankChecker Twitter Tools WThashtag TwitterCounter – CYA SocialBro – comm. mgmt Twitalyzer – localized search TweetReach – influencer reach Nearby Tweets – localized monitoring
  8. 8. Finding Influencers Klout PeerIndex FollowerWonk AllTop Listorious Wefollow
  9. 9. Finally… A Little Help Hootsuite Tweetdeck BufferApp CoTweet
  10. 10. Other Ridiculously Cool Links Google Analytics Google AdPlanner KeywordSpy Wordpress Compete
  11. 11. Don’t Stop Learning! Join Social Media Club! Events each month A perfect way to continue learning after this course Mashable SearchEngineLand Oh and follow me! @serena