3. Social Media
• Getting our message out
on a platform where
supporters already are
• Utilise the current social
media channels
• Make content engaging
4. Blog
• A platform to showcase the
past 10 years, in detail
• Share the blog through other
social media platforms
5. Facebook
• Add Facebook link to website
homepage
• Ask fans to recommend page
to 10 people
• Create bespoke cover images
• Encourage uploads of Stockton
images for photo competition
6. Twitter
• Use #awayout10 on all twitter
activity
• Thank you tweets for donations
and supporters
• Ask advocates to tweet
surrounding the 10th
Anniversary activity
7. You Tube
• Behind the scenes videos of
celebration preparation
• Interviews with clients
• 10 influential people from
Stockton advocating A Way
Out
• Link to these videos through
other social networks
8. Pinterest
• Continue to use it for
fundraising ideas
• Link to pictures of items
donated by businesses
9. • Prepare PR schedule that highlights
key dates from the past 10 years
• Public exhibition – with key moments of
last 10 years, displayed in 10 different
venue around Stockton
• Media preview and VIP event
for first exhibition opening
PR & Communication
10. Competition & Print
• Set up photo competition and launch
through local press
• Encourage partners and supporters to
advocate the competition and submit
their own photos
• Top 10 images will be chosen as
postcard cover images
