Social media & event strategy

7. • Create an event on your existing Facebook
business page
• Post event link to Twitter + LinkedIn.
• Create an Event page on Eventbrite.
• EventBrite Link: http://www.eventbrite.ca/

9. • Announce that there are only a limited
number of seats left
• Announce that there is only a limited amount
of time available to buy them
• Run a Sale or a Special discount for a short
amount of time
• Notify visitors in real-time when an offer is
about to expire

11. • Post short updates that build buzz and
excitement
• Introduce event speakers + presenters with
short 1 minute videos
• Broadcast event setup, prizes, or special
features about the event

13. • Hashtags are typically a word preceded by a #
sign
• Brand all posts about your event with the
same hashtag (i.e., #OurBigEvent)
• Encourage attendees to do the same when
they mention your event on their Twitter

16. • 90% of meeting attendees have smartphones
& 25% of event devices are iPads
• Great opportunity to collect attendees data
• Giving all attendees the opportunity to stay
connected

18. If you’re using a Twitter hashtag, mention it at
the event so people use it in their updates.
• Think about placement
• Put it in a central place where people can see
it
• Create conversations with attendees by using
the Hashtag somewhere on the screen
• Invite your speakers to announce the Hashtag
before they make their presentation

20. • Have speakers produce teaser content which
then goes LIVE only at your event
• Introduce Speakers with a Short bio +
Headshot
• Start a Twitter Contest for Event Attendees,
awarding them a Free Registration to the next
event
• Post Blogs that have been pre-assembled in
Conjunction with each Speakers presentation
• HootSuite: https://hootsuite.com/

22. • Assign a Social Media Curator to your Event to
engage with your audience
• Monitor your Hashtag so that you can connect
with attendees and absent guests
• Share LIVE images of the event, so that
attendees who weren’t able to make it can
join in

25. • Show your audience how much fun people
had
• Ask guests to tag themselves in the pictures &
grow your likes
• Grow your email list by only allowing access to
certain content with sign-up to your
newsletter

27. • Share your event reactions and key takeaways
• Publish your Twitter wall and embed it in a
blog for absent guests to review
• Invite key speakers or panelists to write a
guest post

30. • Post links to event pictures, videos through a
Mailchimp Newsletter
• Share material such as presentation slides
through Slideshare
• Create a “Thank You” e-newsletter with a
promocode to the next event
• Mailchimp: http://mailchimp.com/