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Step 3: How To Write Your Content

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Make sure you plan your website right! This is the third in a series of website development by Real Free Websites.

Make sure you plan your website right! This is the third in a series of website development by Real Free Websites.

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Transcript

  • 1. HOW TO WRITE YOUR CONTENT Step 3: Your content is the most important element of your website
  • 2.
    • Step 1: How to set your website goal
      • Step 2: How to identify and target your market
      • Step 3: How to write your content
      • Do you need a web designer?
      • Step 4: How to choose your web designer
      • Step 5: How to choose your domain name
      • Step 6: How to choose your web host
      • Step 7: How to launch your website
      • Why completing your website is not the end
      • Step 8: How to promote your website
    Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
  • 3.
    • Content is what draws your visitors
  • 4. Content should be tightly focused on: Your website goal Your target market
  • 5. Writing content is also called “ copywriting ”
  • 6. Copywriting and sales are complex and well-studied Psychology plays an important role Techniques have been tried and tested
  • 7. 7 key recommendations for website copywriting
  • 8.
    • 1. Use STRONG headlines
    Most important element of your content First impressions count Encourage your visitor to read more
  • 9.
    • 2. Focus on benefits to the visitor; not features
    • Understand what is important to your visitor and target that
    • Don’t talk about how great your product is, but how it will improve your visitor’s life
      • Not: “ we offer top quality discounts in… ”
      • But: “ you can save… ”
  • 10.
    • 3. Keep your language simple
    • Not because you visitors are stupid; because your visitors are not paying attention
    • Be clear
    • Be concise
  • 11.
    • 4. Be credible
    • Back up what you are saying with facts, statistics testimonials and references
  • 12.
    • 5. Use emotive language
    • People make decisions based on feelings
    • Be subtle: tell stories, paint a picture
  • 13.
    • 6. Have a call to action on every page
    • Make it easy for your visitors to buy or “convert”
  • 14.
    • 7. Consider the search engines
    • Getting traffic from search engines is important
    • Use keywords and phrases in your content
  • 15. Do you have pictures?
  • 16.
    • Pictures:
      • Can add value to the text
      • Break up solid blocks of writing
      • Attract and draw in readers
  • 17. Will you add and change content? Adding new content attracts repeat visitors and increases visitors from search engines
  • 18.
    • How often will you change content?
    • How many people will need access to change the content?
    • Can you edit HTML, or do you need an easier way (content management system)?
    The answers to these questions will determine the type of website you will need
  • 19.
    • Remember, changing content is the easiest part of your website to change.
    So you can always experiment with your content to get the optimum result .
  • 20. You’ve now seen how to write your content. This is the THIRD STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  • 21. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?