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Media Planning

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Basic introduction to media planning and life at an agency - written as a careers presentation for an FE college

Basic introduction to media planning and life at an agency - written as a careers presentation for an FE college


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  • Transcript

    • 1. Media Planning and Buying
    • 2. Media Planners love graphs
    • 3. What is media planning?
    • 4. What is media?
    • 5. What is media? Television Posters Radio Press Cinema Internet
    • 6. What is media? Television Posters Radio Press Cinema Internet Packaging PR Corporate Communications Brand Figureheads In-store Events Sponsorship Staff Point of Sale Point of Sale Retail environment DM Company vehicles Product placement Ambient Call centres Merchandise Word of Mouth Sampling
    • 7.  
    • 8. Media is continuously fragmenting 22 National 1300 Regional 8,300 Magazines 400+ Channels 75% m/c homes 1.5m PVRs 244,000 traditional Poster sites 4.2 bn Items a year 90% of adults 50% bluetooth 3480 Screens 276 stations 10,000 online 80% online 100,000 + sites 100m blogs
    • 9. Media exposures are rising Ad Avoidance 500+ media exposures on average every day 3480 Screens 22 National 1300 Regional 8,300 Magazines 400+ Channels 75% m/c homes 1.5m PVRs 244,000 traditional Poster sites 276 stations 10,000 online 4.2 bn Items a year 83% of adults 30% bluetooth 80% online 100,000 + sites 100m blogs
    • 10. Television 5, ITV BBC Radio Regional Press Manchester Evening News National Press Supplements Stella Commercial Radio Classic FM National Press Sunday Telegraph Consumer Magazines Which Online communities Saga Religious Programming Hobby Magazines Gardener’s World Local Press Regional News Shopping Centre Reader’s Digest Leisure centres Pharmacy National organisations Saga Supermarkets Shop windows Parks Libraries Bus Interiors Gala Bingo Working Men’s Clubs Hairdressers Churches / Temples Lamp posts Bus Shelter Day Centres Post Offices Garden Centres National Organisations Saga TV Press Talking face to face Travelling
    • 11. Different Channels Carry Different Types of Influence
    • 12. How the world is changing (fast!)
    • 13. 1.2 mobiles/ UK person 1.2 games consoles / UK household 90% of UK singles bought online 4 Bn mobile phones worldwide >50% humanity have a mobile The mass adoption of technology 5 of the top 10 books in Japan were written on a mobile phone More new information will be produced this year than in the 5,000 years up to 2000 Voice over IP -1.8m homes 40% download movies and TV 23% UK pop read blogs
    • 14. Changing model of TV
    • 15. Multi-channel media brands
    • 16.  
    • 17. A bit more about media agencies
    • 18.  
    • 19. Our structure TV & Cinema Press Outdoor Radio Online Digital Regional OMD Fuse OMD Insight OMD Data OMD Ignition BrandScience Futures Specialists Additional services Communications Planning
    • 20.  
    • 21. An interesting video
    • 22.  

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