This document discusses different product design paradigms including mass production, mass customization, and mass individualization. It defines modules, open-platform products, and open products as key components of mass individualization, which allows for customizing products for individual consumers on a large scale at low cost. An example of an open-platform product is given as an office chair with customizable interiors. The benefits of mass individualization for meeting diverse customer needs globally are outlined.

1.  Introduction
 Product Design Paradigms
 Comparing Product Design Paradigms
 The relation between management and managed system
 Example of Futuristic Open-Platform Product
 Mass Individualization Paradigm


2. Mass Individualization
“The customizing of products for individual consumers on large scale
and at a low cost. It requires the consumer to participate in the
individualization”
Components of Mass Individualization
 Module
 Open Plot-form Product
 Open Product

3. Introduction (contd…)
 Module:
 Hardware components
 Open-platform product:
 An open platform product is one with a platform that allows easy
integration of modules from different sources into the product in
order to fit its functionality exactly to the user’s individual desire and
needs.
 Interiors of Automobiles, Kitchen cabinet, Office Chairs.

4. Introduction (contd…)
 Open Product :
 A product with an open hardware platform provides potential module
developers access to the architecture without many proprietary constraints.
MODULES
Open-platform
product
Open
Product

5.  Mass-Production
 Mass-Customization
 Mass-Individualization
Product Design Paradigms
Paradigm:
 Products are built with their critical functions and
include an open platform
 Enables the integration of hardware modules

6. Product Design Paradigms
 Mass-Production:
 Products are designed and built by the manufacturer and
then offered for sale.
The sequence of actions is simple: Design –>Make –>Sell.
 Mass-Customization:
 All modules are designed by the product manufacturer, and
offered to customers as optional product choices.
 The customer selects the modules that s/he wishes.

7. Product Design Paradigms
 Then pays for the Product
The sequence of actions is: Design –>Sell –>Make
 Mass-Individualization : It has three sequences
 The manufacturer designs the product platform with a large variety
of possible interfaces for new modules
 The customer selects a platform
 The customer orders and pays for the platform as well as for the
selected modules.

8. Product Design Paradigms
 The modules are sent to the manufacturer and the final
product is made.

9. Comparing Product Design Paradigms
Paradigms features are expressed in terms of
 Product architectures
 Type of product built
 The changing role of the customer in each paradigm

10. Relation Between Management and
managed system

11. Relation Between Management and
managed system
To implement the company ’s new strategy manager must correspond
to specific requirements:
 Skills: psychological, professional.
Thinking: practical, theoretical.
 General knowledge: humanities, social sciences, engineering
Values: moral, corporate.
Ability: conceptual, interpersonal, technical.
quality: main, extermination, risk-taking, creativity, confidence.

12.  Office Chair :
Example of Futuristic open Platform
Product

13. The Mass-Individualization paradigm
 Emergence of a new manufacturing paradigm of Open-Products, or
open-architecture products.
 Open products enable the production of a huge quantity of
individual products.
 product can be rapidly produced at low cost.
 mass-individualization can address the needs of numerous
world regions.

14. The Mass-Individualization paradigm

15. Conclusion
 The introduction of products with open-platform software
is a promising start.
 The inventor-buyer interaction will eventually result in a rich
database of modules for every open product, enabling each customer
to have his/her individual product.
 Customers will be involved in designing products or product
modules as they intend to use them, whether to conform to
their bodies or to fulfill their wishes and dreams.