Combining various innovation types into a 3D model to simplify thinking on innovation along 3 axes: object of innovation, method of iinovation and impact of innovation to end up with 8 categories, which are illustrated in this introduction slideshow.

1. types of
innovation -
a 3D model
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process

2. photo credit: Wordle
the many
labels &
views on
innovation
risk blurring
things...

3. But the
various labels
can be
clustered into
three
categories...
object: what is being innovated?
MO: how is this innovation pursued?
impact: what is the effect on the
market or ecosystem?

4. object
MO
impact
product service
operations
HR
mission
business model
finance
delivery
strategy
brand
blue ocean
maintain market
share
serendipity
internal R&D
buy IP
buy
knowhow
buy
company
idea
vendors
crowdsourcing
end-user input
anthropology
share IP
set new industry
standard
increased customer
satisfaction
marketing
trial and error

5. … which can
be broken
down per
category into
two aspects
object: core or supporting process in
the Porter value chain

6. … which can
be broken
down into two
aspects per
category
object: core or supporting process in
the Porter value chain
supporting
processes
core
processes

7. … which can
be broken
down into two
aspects per
category
object: core or supporting process in
the value chain
MO - open or closed
impact - disruptive or sustaining

8. … which
translates into a
3D model for
innovation
types
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process

9. core
closed
disruptive
example
light bulb
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

10. core
open
disruptive
example
introduction of Linux
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

11. core
closed
sustaining
example
bigger flatscreen TV in
existing product line
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

12. core
open
sustaining
example
new feature on open-
source app
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process X

13. supporting
closed
disruptive
example
new customized IT
platform allows shorter
time-to-market
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

14. supporting
open
disruptive
example
new open source IT
platform allows shorter
time-to-market
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

15. supporting
closed
sustaining
example
intuitive intranet
interface
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

16. supporting
open
sustaining
example
industry-wide
developed software
for HR
impact
disruptive
sustaining
MO
closed open
object
supporting process
core process
X

17. for more materials and insight
talkthefloor.com
corporate communication training
Photo credits/FlickR heroes:
Matti Mattila; takomabibelot; TooFarNorth
click to read CC 2.5 policyphoto credit: FlickR – Matti Mattila