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The Evolution of the Agency

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

The Evolution of the Agency Discover how agencies are evolving their business around social and the changing media landscape. Learn how social strategies and integrated planning is reaching key targets and delivering real value to clients.

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The Evolution of the Agency Radian6 Social 2011 Friday, April 8th 1:00 pm – 2:00 pm Pacific room, Section B
What is this panel about? How agencies are evolving their business around social and the changing media landscape, including how social strategies and integrated planning is reaching key targets and delivering real value to clients.
Who are our panelists? David Armano, Senior Vice President, Digital, Edelman @armano Blake Cahill, Principal, Banyan Branch, @bcahill Sean McDonald, Principal, Ant’s Eye View, @iamseanmcdonald SlavisaSamardzija, Executive Vice President, Market Intelligence, @slavisama Jim Tobin, President, Ignite Social Media, @jtobin
What are the big topics? ,[object Object]

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The Evolution of the Agency

  • 1. The Evolution of the Agency Radian6 Social 2011 Friday, April 8th 1:00 pm – 2:00 pm Pacific room, Section B
  • 2. What is this panel about? How agencies are evolving their business around social and the changing media landscape, including how social strategies and integrated planning is reaching key targets and delivering real value to clients.
  • 3. Who are our panelists? David Armano, Senior Vice President, Digital, Edelman @armano Blake Cahill, Principal, Banyan Branch, @bcahill Sean McDonald, Principal, Ant’s Eye View, @iamseanmcdonald SlavisaSamardzija, Executive Vice President, Market Intelligence, @slavisama Jim Tobin, President, Ignite Social Media, @jtobin
  • 4.

Editor's Notes

  1. Begin with - What are some of the industry changes you’ve seen? (allow each panelist to answer)How would you characterize the agency changing?How have you seen clients change and what does that mean as an agency?Smaller agencies vs. bigger agencies - what have they done differently, how do agencies respond based on their size. Has social media blurred the lines between traditional agencies?