There are more and more digital screens everywhere, in the streets, in restaurants, in cafe's, in fitness, in cinema's, in malls. Could digital signage be considered as a natural evolution of Outdoor Communication or is it a new media?
With a new positionning and a new approach? What are the existing business models and what should be the new ones? What will be the issues this new out-of-home communication will face?
During the Cleverwood Friday Session on Jan 15th, Bertrand Prignon, senior media and marketing consultant at Irimi, updated the team with the latest Digital Signage situation in Belgium.