1. IC Spirit Week:
How to Build a Successful Tradition
Rachel Heiss & Maeghan Willis
Ithaca College, Students Today Alumni Tomorrow

2. Ithaca College
Located in Central New York
Private, liberal arts
6,400 undergrad; 400 grad
5 schools: Business, Music, Communications, Health Science
and Human Performance, Humanities & Sciences

4. Problem Statement
Students at Ithaca College have expressed concern over the lack
of school spirit on campus and would like to see it improved.

5. SWOT Analysis: Strengths
Small, close-knit community
200+ student organizations
Strong athletics program

6. SWOT Analysis: Weaknesses
No mascot
No greek life
Division III athletics
Lack of traditions

7. SWOT Analysis: Opportunities
Engage first-year students
Target loyal event & organization participants
Introduce something new & unique to campus

8. SWOT Analysis: Threats
Students not open to trying something new
Tight budgets across campus
Many organizations seeking to improve school spirit

9. Solution
Reached out to organizations seeking to accomplish the same
problem statement (Fall 2010)
Formed the Spirit Week Committee (Spring 2011)

10. Spirit Week 2011

11. Strategy
Target audience: first-year students
Volunteers (photographers, events)
Communication strategies
Summer orientation flyers
Posters
Social media

12. Saturday, October 8
Pep Rally (Spirit Week Committee)
Banner Contest (Students Today Alumni Tomorrow)
ALANA Showcase (African Latino Society)

13. Sunday, October 9
Family Feud Ithaca Style and Ice Cream Social (IC AfterDark)

14. Monday, October 10
Lounge Window Painting (Residence Hall Association)
Mr and Miss Ithaca (Senior Class)

15. Tuesday, October 11
Pink Ribbon Ball (Colleges Against Cancer)

16. Wednesday, October 12
John Cassidy (Student Activities Board)

17. Thursday, October 13
SGA’s Taste of Ithaca (Student Government Association)

18. Friday, October 14
IC Spirit Day (FUSE Magazine)

19. Saturday, October 15
Habidash (Habitat for Humanity)
Fall Splash Picnic (Office of Alumni Relations & SGA)

20. Budget
Student Alumni Engagement: $8,576.35
Student Organizations: $9,321.70

21. Publicity

22. Analysis
Attendance
Social media measurements
Survey

23. IC Spirit Week
Registered as a student organization
Application process for 10 executive board positions

24. IC Spirit Week (Cont.)
Executive board
President
Vice President (2)
Treasurer
Director of Communications
Advertising Chair
Social Media Chair
Organization Liaisons (3)

25. Spirit Week 2012
Get more organizations involved
Increase awareness
Increase faculty & staff involvement
Get people more excited!

26. Contact
@ICSpiritWeek
Rachel Heiss
rheiss1@ithaca.edu
Maeghan Willis
mwillis2@ithaca.edu

27. Questions?