This document summarizes observations from various stores and delivery services and proposes potential improvements. It notes that the typical delivery process has three steps but could be simplified. It suggests using a phone app and scanner to streamline the complicated process. It also notes that crowded stores can be noisy and customers may leave long lines, and proposes using digital screens to show wait times to improve the customer experience. Overall, the document makes observations about different retail and delivery operations and provides suggestions for using technology to enhance efficiency and customer service.

1. OBSERVATION
&
INSIGHTS

2. Delivery station
This is the station in the school with aboudant packages everyday, there
are tipically three steps for delivering packages.
1. The couriers send 2. The receiver get the 3. The receiver sign on the
messages to the receiver message and come the find message and the courier
through the number on the the the package in the piles. keep the sign.
package

3. I wonder if there is any easier way to simplify the complicated and boring
process. A integrated system with a phone app and handed
radar scaner may be a solution.

4. The menu of KFC is not that accessible so that the customers who are not
KFC in China familar with them may be confused.
Music in the big crowded store is kind of a noise. People speak louder so that others can hear, which
make the store more noisy.
A system which can simulate the situation and adapt the music to the environment may be a
solution.

5. Fruit store NO.1
I went two fruit stores. NO.1 is a chain store and the NO.2 is a small one.
Store NO.1 is professional with emploees in uniform as well as a perfectly designed arrangement.
However with the bigger store, people have more choices and spend more time in it. And the problem is
that customer have to wait for a long time until they can pay.
Using big sign to deliver the key messages of the product is a great innovation .

6. Store NO.2 is more convenient for customer who aim to buy certain fruit.
Fruit store NO.2 As with a open store, people pass by will be attracted by the colorful fruit
and come in to purchase.
Using the products themselves as a message to attract
customer is a natural and perfect way for stores.

7. Bread store
Bread store is quite friendly for customer to choose their bread.
Customers buying bread usually do not need the receipt in this situation. In this
store, giving the receipt is a useless process.

8. Snack store
This store is crowed with people when it comes nearly food time. Customer behind the crowd can hardly see
the menu and some of them leave because of the long long line.
However, customers are not alone. Most of them are with classmates. So the shop acctually are
not that busy as it seems. It’s a big lost for the shop if potential customer leave.
A digital screen show the number of present customers will help the waiting
people feels good and keep the potential customers.

9. Thanks!
WuYongmeng
cdWYMeng@gmail.com