IC Spirit Week:How to Build a Successful Tradition           Rachel Heiss & Maeghan Willis  Ithaca College, Students Today...
Ithaca CollegeLocated in Central New YorkPrivate, liberal arts6,400 undergrad; 400 grad5 schools: Business, Music, Communi...
Problem StatementStudents at Ithaca College have expressed concern over the lack  of school spirit on campus and would lik...
SWOT Analysis: StrengthsSmall, close-knit community200+ student organizationsStrong athletics program
SWOT Analysis: WeaknessesNo mascotNo greek lifeDivision III athleticsLack of traditions
SWOT Analysis: Opportunities Engage first-year students Target loyal event & organization participants Introduce something ...
SWOT Analysis: ThreatsStudents not open to trying something newTight budgets across campusMany organizations seeking to im...
SolutionReached out to organizations seeking to accomplish the sameproblem statement (Fall 2010)Formed the Spirit Week Com...
Spirit Week 2011
StrategyTarget audience: first-year studentsVolunteers (photographers, events)Communication strategies   Summer orientation...
Saturday, October 8Pep Rally (Spirit Week Committee)Banner Contest (Students Today Alumni Tomorrow)ALANA Showcase (African...
Sunday, October 9Family Feud Ithaca Style and Ice Cream Social (IC AfterDark)
Monday, October 10Lounge Window Painting (Residence Hall Association)Mr and Miss Ithaca (Senior Class)
Tuesday, October 11Pink Ribbon Ball (Colleges Against Cancer)
Wednesday, October 12John Cassidy (Student Activities Board)
Thursday, October 13SGA’s Taste of Ithaca (Student Government Association)
Friday, October 14IC Spirit Day (FUSE Magazine)
Saturday, October 15Habidash (Habitat for Humanity)Fall Splash Picnic (Office of Alumni Relations & SGA)
BudgetStudent Alumni Engagement: $8,576.35Student Organizations: $9,321.70
Publicity
AnalysisAttendanceSocial media measurementsSurvey
IC Spirit WeekRegistered as a student organizationApplication process for 10 executive board positions
IC Spirit Week (Cont.)Executive board    President    Vice President (2)    Treasurer    Director of Communications       ...
Spirit Week 2012Get more organizations involvedIncrease awarenessIncrease faculty & staff involvementGet people more excit...
Contact                            @ICSpiritWeekRachel Heiss   rheiss1@ithaca.eduMaeghan Willis   mwillis2@ithaca.edu
Questions?
IC Spirit Week at CASE ASAP D2 Conference 2012 (Indiana University-Pennsylvania)
Upcoming SlideShare
Loading in …5
×

IC Spirit Week at CASE ASAP D2 Conference 2012 (Indiana University-Pennsylvania)

340 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

IC Spirit Week at CASE ASAP D2 Conference 2012 (Indiana University-Pennsylvania)

  1. 1. IC Spirit Week:How to Build a Successful Tradition Rachel Heiss & Maeghan Willis Ithaca College, Students Today Alumni Tomorrow
  2. 2. Ithaca CollegeLocated in Central New YorkPrivate, liberal arts6,400 undergrad; 400 grad5 schools: Business, Music, Communications, Health Scienceand Human Performance, Humanities & Sciences
  3. 3. Problem StatementStudents at Ithaca College have expressed concern over the lack of school spirit on campus and would like to see it improved.
  4. 4. SWOT Analysis: StrengthsSmall, close-knit community200+ student organizationsStrong athletics program
  5. 5. SWOT Analysis: WeaknessesNo mascotNo greek lifeDivision III athleticsLack of traditions
  6. 6. SWOT Analysis: Opportunities Engage first-year students Target loyal event & organization participants Introduce something new & unique to campus
  7. 7. SWOT Analysis: ThreatsStudents not open to trying something newTight budgets across campusMany organizations seeking to improve school spirit
  8. 8. SolutionReached out to organizations seeking to accomplish the sameproblem statement (Fall 2010)Formed the Spirit Week Committee (Spring 2011)
  9. 9. Spirit Week 2011
  10. 10. StrategyTarget audience: first-year studentsVolunteers (photographers, events)Communication strategies Summer orientation flyers Posters Social media
  11. 11. Saturday, October 8Pep Rally (Spirit Week Committee)Banner Contest (Students Today Alumni Tomorrow)ALANA Showcase (African Latino Society)
  12. 12. Sunday, October 9Family Feud Ithaca Style and Ice Cream Social (IC AfterDark)
  13. 13. Monday, October 10Lounge Window Painting (Residence Hall Association)Mr and Miss Ithaca (Senior Class)
  14. 14. Tuesday, October 11Pink Ribbon Ball (Colleges Against Cancer)
  15. 15. Wednesday, October 12John Cassidy (Student Activities Board)
  16. 16. Thursday, October 13SGA’s Taste of Ithaca (Student Government Association)
  17. 17. Friday, October 14IC Spirit Day (FUSE Magazine)
  18. 18. Saturday, October 15Habidash (Habitat for Humanity)Fall Splash Picnic (Office of Alumni Relations & SGA)
  19. 19. BudgetStudent Alumni Engagement: $8,576.35Student Organizations: $9,321.70
  20. 20. Publicity
  21. 21. AnalysisAttendanceSocial media measurementsSurvey
  22. 22. IC Spirit WeekRegistered as a student organizationApplication process for 10 executive board positions
  23. 23. IC Spirit Week (Cont.)Executive board President Vice President (2) Treasurer Director of Communications Advertising Chair Social Media Chair Organization Liaisons (3)
  24. 24. Spirit Week 2012Get more organizations involvedIncrease awarenessIncrease faculty & staff involvementGet people more excited!
  25. 25. Contact @ICSpiritWeekRachel Heiss rheiss1@ithaca.eduMaeghan Willis mwillis2@ithaca.edu
  26. 26. Questions?

×