Chapter Plan Challenge — UCLA


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Chapter Plan Challenge — UCLA

  1. 1. ucla<br />chapter plan challenge<br />Allison Winkler<br />Gini Gregg<br />Maggie Dennin<br />Denise Jin<br />Jenna Pfefferle<br />
  2. 2. chapter background<br />Large Public University<br />25,000 undergraduates, <br />total enrollment of 40,000<br />Urban location, with college town atmosphere<br />Ethnically diverse, strong study abroad & <br />International culture<br />Health and environmentally conscious <br />Active social scene: diverse interests &gt;<br />tendency towards cliques <br />School spirit & strong athletics<br />
  3. 3.
  4. 4. marketing plan<br />On campus<br />Student Activities Fair (September)<br />Flyering on Bruin Walk <br />A-Boards <br />General interest meetings<br />Announcements at Int’l Development Studies & Global Studies classes<br />Online<br />Listserv<br />Facebook group (250 members) & events<br />Facebook profile pictures<br />Twitter<br />Chapter webpage <br /><ul><li>Merchandise
  5. 5. T-shirts: V-necks, organic cotton
  6. 6. Undies for Undie Run (Strip down for sustainability!)
  7. 7. Chapter logo (The Giving Tree)
  8. 8. Our tree! </li></ul> A familiar sight at EVERY event<br />
  9. 9. chapter history<br />Founded in 2008<br />Ventures: <br />Hunger Lunch <br />Yoga in the Park <br />Party Like a Balla for Guatemala! <br />Strawberry Festival  <br />Zimride (FB Carpool App)  <br />Projects<br />Partnered with UT Austin Chapter and IMAGINA this summer for microenterprise project in Guatemala <br />
  10. 10. benchmarking<br />past progress<br />goals<br />Exec Board of mostly seniors last year<br />Exec Board of 2nd-4th years in place for next year, from more diverse backgrounds <br />15 members <br />Ran successful one-time ventures but no consistent venture<br />Total profit at the end of the year = $3,500 <br />Sent 6 members to Guatemala for our project<br />Build a stronger presence on campus<br />Work more cohesively as a team and share responsibilities <br />Collaborate with other student groups and reach out to the Los Angeles community <br />Increase membership to 25-30<br />Run a consistent and profitable venture<br />Continue running creative and distinct one-time ventures<br />Total profit at the end of the year = at least $4,000 <br />Send students on a project<br />
  11. 11. overview of events<br /><ul><li>Bi-weekly Hunger Lunch
  12. 12. Bi-weekly Hot Food for Hot Messes</li></ul>* new venture<br /><ul><li>Quarterly Bar Nights
  13. 13. One Additional Event per Quarter – some new, some old </li></ul>Repeating previously successful ventures: Strawberry Festival<br />Initiating new ventures: “This is not an Art Show”<br /><ul><li>Spring Quarter Awareness Event</li></li></ul><li>existing ventures: <br />Hunger Lunch & Bar Night<br />Make Bar Nights more profitable by:<br /><ul><li>Building on existing relationships (venue, sponsors, DJs, etc.)
  14. 14. Making it a more consistent venture to build on word-of-mouth marketing</li></ul>Make Hunger Lunch more profitable by:<br /><ul><li>Changing the location
  15. 15. Making it a more consistent venture
  16. 16. Marketing aggressively as the only healthy, yummy, AND cheap lunch option
  17. 17. Working with South Central Farmer’s Co-Op, Westwood Farmer’s Market, etc.
  18. 18. Offering more diverse food options</li></li></ul><li>new venture: “Hot Food for Hot Messes”<br />
  19. 19. new venture: “Hot Food for Hot Messes”<br />
  20. 20. new venture: “Hot Food for Hot Messes”<br />
  21. 21. new venture: “This is not an Art Show”<br />
  22. 22. new venture: “This is not an Art Show”<br />
  23. 23. new venture: “This is not an Art Show”<br />
  24. 24. new venture: “This is not an Art Show”<br />TOMS SHOES<br />For every pair you purchase, they give a pair to a child in need. <br />KATIE BOECK<br />Three time winner of UCLA’s Spring Sing (past winners include Maroon 5 and Sara Bareilles)<br />“REINVENTANDO LA LIMONADA” <br />Purses woven from recycled materials by Guatemalan women (relates to 2009 micro-enterprise project)<br />
  25. 25. awareness event: “Screen on the Green”<br />
  26. 26. awareness event: “Screen on the Green”<br />
  27. 27. leadership development<br />Human Resources Director in place for next year<br />Planned weekly Exec Board and bi-weekly General Body meetings<br />Quarterly interest meetings (first week of the quarter) <br />Casual recruiting events (BBQs!) <br />Additional leadership positions open to first years and new members: <br />Eg. Co-Marketing Director, Community Outreach Director or Awareness Director <br />Opportunity to participate in Int’l Project depends on Chapter participation through the year<br />Start application process for 2010-2011 Exec Board by 4th week of Spring Quarter<br />Establish a more thorough transition process<br />
  28. 28. conclusion<br />how we will accomplish our goals<br />Build a stronger presence on campus by targeting niche audiences with specific ventures <br />Know which ventures are effective for raising awareness and which are focused primarily on profit<br />Collaborate in mutually beneficial ways with well-established student groups (Greek community, ORL, etc.)<br />Within Exec Board, focus on giving every member a sense of ownership and accountability<br />Ensure that younger students have leadership opportunities &gt; Chapter sustainability<br />Have fun and do good! <br />
  29. 29. the end.<br />