1. Difference between
mission and vision
A mission statement describes the *present*
state of a person or organization:
Who are you?
Why are you here?
Why do you exist?"
The vision statement describes *future* state:
Who do I want to be?
Where do we want to go?"

2. Mission
• It describes what the organization does (current
capabilities), who it to serve (stakeholders), and
what makes the organization unique
(justification for existence).
• A mission statement is simply an organization's
reason for existing
• think: managing with greatness and untamed
strength, improving everything daily.
• think: leading with inspiration and courage,
obsessed with future possibility, in a love affair
with change.

3. mission
statement
Farm fresh company
To become the number one produce store in
Main Street by selling the highest quality, freshest
farm produce, from farm to customer in under 24
hours on 75% of our range and with 98% customer
satisfaction

4. Vision
• Vision statement identifies where the organization
intends to be in the future or where it should be to
best meet the needs of stakeholders
• The vision should be inspirational and slightly out of
reach. Typically, it is a person or organization's vision
that provides a framework for planning.

5. Examples of visions
1. McDonald’s - We are committed To doing what is
right. To being a good neighbour and partner in
the community To conduct our business with the
environment in mind
2. Ford – our company delivers excellent products
and services and strives to make the world a
better place.