Vision is a long term view, sometimes
describing how the organization would
like the world in which it operates to be.
“de...
A vision statement answers the question,
VISION STATEMENT
Your vision statement is your inspiration, the
framework for all...
Reasons for having a vision statement
o Gets team focused.
o Shows a picture of where the company is going.
o Focus, disci...
o Look at vision statements of competitors in
the industry.
o Use wording that will inspire your team.
How to write a
Visi...
Benefits of having a vision
o Good visions are inspiring.
o Help the organization to prepare for the future.
o Clarifies t...
A sentence describing a company's function,
markets and competitive advantages; a short
written statement of your business...
A mission statement defines what an
organization is, why it exists, its reason for
being.
At a minimum, mission statement ...
How to write a Mission?
Ask "What do we do?"; "How do we do it?";
and "For whom do we do it,"
Look at competitors in the i...
o Feasible
o Precise
o Clear
o Motivating
o Exist
o Purpose and values of the organization
Features
Differences b/w vision and
mission
Mission Statement Vision Statement
About A Mission statement talks about
HOW you will g...
VISION
oPeople: Be a great place to work where people are inspired to
be the best they can be.
oProductivity: Be a highly ...
o To refresh the world in body, mind and spirit
o To inspire moments of optimism through our
brands and our actions
o To c...
oCoca-Cola’s first objective is to maximize
share owner value over time.
oMaximize long-term cash flow.
oTo ensure the str...
oDifferentiated Marketing
oConsumer connecting advertisements
oAvailability in every local market
Strategies
oCustomer sat...
Our mission is to be the world's premier
consumer products company focused on
convenient foods and beverages.
We seek to produce financial rewards to
our investors as we provide
opportunities for growth and
enrichment to our employe...
Comparison b/w Coke vs. Pepsi
cola
35%
thumsu
p
20%
pepsi
45%
mazza
80%
slice
20%
fanta
75%
mirinda
25%
Vision and mission
Vision and mission
Vision and mission
Vision and mission
Vision and mission
Vision and mission
Vision and mission
Vision and mission
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Vision and mission

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Vision and mission

  1. 1. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be. “description of something in the future”
  2. 2. A vision statement answers the question, VISION STATEMENT Your vision statement is your inspiration, the framework for all your strategic planning.
  3. 3. Reasons for having a vision statement o Gets team focused. o Shows a picture of where the company is going. o Focus, discipline, and structure within the organization. o Ensures that team understands company direction.
  4. 4. o Look at vision statements of competitors in the industry. o Use wording that will inspire your team. How to write a Vision? o State what the organization’s visions itself to be in terms of values, employees, growth and contributions to society
  5. 5. Benefits of having a vision o Good visions are inspiring. o Help the organization to prepare for the future. o Clarifies the senior executives views about the companies long term direction. o Good vision reduces risk-taking and experimentation. o Good vision help to motivate of employees. o Good visions are competitive, original and unique.
  6. 6. A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies In short the mission describes the product, market and technological areas of emphasis for the business.
  7. 7. A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.
  8. 8. How to write a Mission? Ask "What do we do?"; "How do we do it?"; and "For whom do we do it," Look at competitors in the industry and use their mission statements for research Ask yourself what works and what does not work. Revise your mission statement as needed. Get feedback from other members of the organization once the statement is drafted.
  9. 9. o Feasible o Precise o Clear o Motivating o Exist o Purpose and values of the organization Features
  10. 10. Differences b/w vision and mission Mission Statement Vision Statement About A Mission statement talks about HOW you will get to where you want to be.. A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business. Answer It answers the question, “What do we do? What makes us different?” It answers the question, “Where do we aim to be?” Time A mission statement talks about the present leading to its future. A vision statement talks about your future. Change Your mission statement may Vision may not change.
  11. 11. VISION oPeople: Be a great place to work where people are inspired to be the best they can be. oProductivity: Be a highly effective, and fast-moving organization. oPortfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. oProfit: Maximize long-term profit. Vision
  12. 12. o To refresh the world in body, mind and spirit o To inspire moments of optimism through our brands and our actions o To create value and make a difference everywhere we engage. Mission
  13. 13. oCoca-Cola’s first objective is to maximize share owner value over time. oMaximize long-term cash flow. oTo ensure the strongest and most efficient production, distribution, and marketing systems possible. Coca-Cola’s Objectives
  14. 14. oDifferentiated Marketing oConsumer connecting advertisements oAvailability in every local market Strategies oCustomer satisfaction oReasonably priced
  15. 15. Our mission is to be the world's premier consumer products company focused on convenient foods and beverages.
  16. 16. We seek to produce financial rewards to our investors as we provide opportunities for growth and enrichment to our employees
  17. 17. Comparison b/w Coke vs. Pepsi cola 35% thumsu p 20% pepsi 45% mazza 80% slice 20% fanta 75% mirinda 25%

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