1. Emerging Concepts & Issues in IMC
Submitted to
Dr. S.K. Dubey
FMS-BHU
Submitted by
Murli Manohar Karwa
Roll No.-55
MBA(IB)-Marketing
Free Powerpoint Templates
FMS-BHU
Page 1

2. DIGITAL
FIRST

3. DECENTRALIZE
SOCIAL
MEDIA

4. I GET BY WITH
A LITTLE HELP
FROM
MY FRIENDS

5. Emerging Trends in Marketing
Communications
• You’re going to expect:

6. The Emerging Difference Between
Search and Social Media Marketing
• Search is a tactic for when you want to gain
engagement from someone who already knows they
do a specific thing
• Social media on the other hand is a tactic that can
align a brand with an intent that doesn’t currently
exist or by peer recommendation of a consumer’s
experience of a product, service or brand.

7. Digital is only going to get bigger
• Almost all agencies and client-sides are talking
about growing spend on digital marketing
projects
– A bigger slice of a shrinking marketing budget
– A budget in its own right that’s getting bigger

8. Behaviour drives Use
• Use of digital is increasing because customers
are changing the way they behave
– Digital isn't about fashion it’s about
communicating to consumers in a way that
coincides with their new behaviour

9. ONLINE GOES
OFFLINE GOES
ONLINE
GOES OFFLINE
GOES ONLINE
GOES
OFFLINE…

10. Unpaid Advertising is Growing
• Consumers experience a brand best from
someone else
• The growth in personal referrals
• Consumers are increasingly trusting messages
from contacts rather than direct from brands
– Valuable but risky
– Brand Hijack

11. We need to do our homework into
how customers behave
• Market research remains important
• But “listening” via networks is vital
– Reading blogs (tiny influencers)
– Creating blogs where customers can comment
– Our most critical customer could be our biggest
fan

12. The Future of Such Marketing
• Every year will remain the year of mobile
• Something will replace Twitter
• Tablets will replace laptops for casual
interaction