Imc emerging concepts & issues in imc
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Imc emerging concepts & issues in imc

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  • Speak no evil, see no evil, hear no evil – would be a social media policy.

Imc emerging concepts & issues in imc Imc emerging concepts & issues in imc Presentation Transcript

  • Emerging Concepts & Issues in IMC Submitted to Dr. S.K. Dubey FMS-BHU Submitted by Murli Manohar Karwa Roll No.-55 MBA(IB)-Marketing Free Powerpoint Templates FMS-BHU Page 1
  • DIGITAL FIRST
  • DECENTRALIZE SOCIAL MEDIA
  • I GET BY WITH A LITTLE HELP FROM MY FRIENDS
  • Emerging Trends in Marketing Communications • You’re going to expect:
  • The Emerging Difference Between Search and Social Media Marketing • Search is a tactic for when you want to gain engagement from someone who already knows they do a specific thing • Social media on the other hand is a tactic that can align a brand with an intent that doesn’t currently exist or by peer recommendation of a consumer’s experience of a product, service or brand.
  • Digital is only going to get bigger • Almost all agencies and client-sides are talking about growing spend on digital marketing projects – A bigger slice of a shrinking marketing budget – A budget in its own right that’s getting bigger
  • Behaviour drives Use • Use of digital is increasing because customers are changing the way they behave – Digital isn't about fashion it’s about communicating to consumers in a way that coincides with their new behaviour
  • ONLINE GOES OFFLINE GOES ONLINE GOES OFFLINE GOES ONLINE GOES OFFLINE…
  • Unpaid Advertising is Growing • Consumers experience a brand best from someone else • The growth in personal referrals • Consumers are increasingly trusting messages from contacts rather than direct from brands – Valuable but risky – Brand Hijack
  • We need to do our homework into how customers behave • Market research remains important • But “listening” via networks is vital – Reading blogs (tiny influencers) – Creating blogs where customers can comment – Our most critical customer could be our biggest fan
  • The Future of Such Marketing • Every year will remain the year of mobile • Something will replace Twitter • Tablets will replace laptops for casual interaction