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The Social Decision Maker - Targeting Communities of Interest

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  • Need to change to the next big thing
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • Need to add communities of interest scoring
  • Showing them that the COI’s that we find are super relevant and customized to goalsWeighting is a custom weighting based on what you felt and to compensate for any idiosyncrasies in the numbers.Gut checked via our traditional weightings to create a confidence threshold.
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • Transcript

    • 1. The Social Decision Maker
      Targeting Communities of Interest
    • 2. Awareness
      Decision Making
      Showing me things I may want
      What product will I actually buy
      Buy the audience
      Target the community
      of interest
    • 3.
    • 4.
    • 5.
    • 6. NEXT STEPS
      RECOMMENDATIONS
      People make decisions using communities of interest
      Communities of interest are places on the web
      Communities of interest are networked
    • 7. Networked Decision Making:
      copyright r2integrated, LLC 2009 – confidential and proprietary
    • 8. NEXT STEPS
      RECOMMENDATIONS
      How do we?
      Identify and target the communities of interest that matter most.
    • 9. Distribution
      Popularity
      Influence
      Engagement
      On Target
      Provides Value
      Overall Score
    • 10. COI RESEARCH:SCORING
      Scoring Methodology
      Confidential 5/23/2011
    • 11. NEXT STEPS
      RECOMMENDATIONS
      How are we using this discipline?
      Access points and “coexistence”
      Targeted community outreach operations
      Audience insights related to decision making
      Creative and content strategy
      New KPI’s