The Social Decision Maker - Targeting Communities of Interest

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  • Need to change to the next big thing
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • Need to add communities of interest scoring
  • Showing them that the COI’s that we find are super relevant and customized to goalsWeighting is a custom weighting based on what you felt and to compensate for any idiosyncrasies in the numbers.Gut checked via our traditional weightings to create a confidence threshold.
  • How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,
  • The Social Decision Maker - Targeting Communities of Interest

    1. 1. The Social Decision Maker<br />Targeting Communities of Interest<br />
    2. 2. Awareness<br />Decision Making<br />Showing me things I may want<br />What product will I actually buy<br />Buy the audience<br />Target the community <br />of interest<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. NEXT STEPS <br />RECOMMENDATIONS<br />People make decisions using communities of interest<br />Communities of interest are places on the web<br />Communities of interest are networked<br />
    7. 7. Networked Decision Making:<br />copyright r2integrated, LLC 2009 – confidential and proprietary<br />
    8. 8. NEXT STEPS <br />RECOMMENDATIONS<br />How do we?<br />Identify and target the communities of interest that matter most.<br />
    9. 9. Distribution<br />Popularity<br />Influence<br />Engagement<br />On Target<br />Provides Value<br />Overall Score<br />
    10. 10. COI RESEARCH:SCORING<br />Scoring Methodology<br />Confidential 5/23/2011<br />
    11. 11. NEXT STEPS <br />RECOMMENDATIONS<br />How are we using this discipline?<br />Access points and “coexistence”<br />Targeted community outreach operations<br />Audience insights related to decision making<br />Creative and content strategy<br />New KPI’s<br />

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