Social Media Marketing Research Companies

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Social Media Marketing Research Companies

  1. 1. Ramanan Kanagaratnam
  2. 2. <ul><li>SMM Research companies exercise netnography </li></ul><ul><li>SMM Research Companies provide online marketing research techniques that provide useful insights to firms trying to understand their consumer. </li></ul><ul><li>SMM Research Companies provide information on symbolism, meanings, and consumption patterns of online consumer groups. </li></ul>
  3. 3. <ul><li>1) Naturalistic </li></ul><ul><li>2) Immersive </li></ul><ul><li>3) Descriptive </li></ul><ul><li>4) Multi-Method </li></ul><ul><li>5) Adaptable </li></ul><ul><li>***Faster, simpler, and less expensive to employ…*** </li></ul>
  4. 4. <ul><li>1)Research Planning </li></ul><ul><li>2) Entrée </li></ul><ul><li>3)Data Collection </li></ul><ul><li>4)Interpretation </li></ul><ul><li>5)Ensuring Ethical Standards </li></ul><ul><li>6) Research Representation </li></ul><ul><li>**Netnography is focused on cultural insights, and it pays very close attention to context …** </li></ul>
  5. 5. <ul><li>Online Surveys </li></ul><ul><li>Draw conclusions about online communities </li></ul><ul><li>Draw conclusions about changing patterns </li></ul><ul><li>Understand expressed attitudes </li></ul><ul><li>Create correlations between various factors (i.e. demographics, attitudes, and usage) </li></ul><ul><li>Provide retrospective view of online community actions, attitudes, and opinions </li></ul><ul><li>Learn about self-reported online community and cultural activity </li></ul>
  6. 6. <ul><li>Online Interviews </li></ul><ul><li>How people relate to and apply learned information from online communities </li></ul><ul><li>Metaphors used to understand online culture </li></ul><ul><li>Family interaction and behaviours experienced in online communities </li></ul><ul><li>How online connections moderates emotions </li></ul><ul><li>How stories shared in online communities effects relationships outside online communities </li></ul>
  7. 7. <ul><li>Online Focus Groups </li></ul><ul><li>Researcher can interact with online community </li></ul><ul><li>Data easier to understand than complicated statistical data </li></ul><ul><li>Information can be gathered more quickly than when interviewing separately </li></ul><ul><li>Lower cost when compared to traditional face-to-face interviews </li></ul>
  8. 8. <ul><li>Revelation, Inc. </li></ul><ul><li>http://www.revelationglobal.com/ </li></ul><ul><li>Vision Critical Communication, Inc. </li></ul><ul><li>http://www.visioncritical.com/ </li></ul><ul><li>**Many SMM research firms out there these appealed to me the most** </li></ul>
  9. 9. <ul><li>Services provided: </li></ul><ul><li>Helping Hands: Project Site Setup – Provide feedback on research project, participant profiles, filters for specific data points </li></ul><ul><li>Helping Hands: Participant Management – Engage participation, and participation maintenance </li></ul><ul><li>Helping Minds: Methodology Consultation – offer expertise in designing activities, revisions based on client feedback </li></ul><ul><li>People Provider: Best of Breed Recruiting – Recruitment project scope and budget </li></ul><ul><li>Language Translation – Support global reach </li></ul>
  10. 13. http://www.visioncritical.com/who-we-are/our-approach/
  11. 14. <ul><li>Products offered: </li></ul><ul><li>Firefly Surveys </li></ul><ul><li>Community Panel Platform </li></ul><ul><li>Virtual Shopping </li></ul><ul><li>Idea Screening </li></ul><ul><li>Concept Testing </li></ul><ul><li>Media Assessment </li></ul><ul><li>Ad Assessment </li></ul><ul><li>Package Testing </li></ul><ul><li>Omnibus </li></ul><ul><li>Brand Health </li></ul><ul><li>Segmentation </li></ul><ul><li>Customer Satisfaction </li></ul><ul><li>Reputation Measurement </li></ul>
  12. 15. <ul><li>Netnography enables SMM research companies to find key insights: </li></ul><ul><li>Holistic marketplace description </li></ul><ul><li>Communicative and cultural comprehension </li></ul><ul><li>Embedded understanding of consumer choice </li></ul><ul><li>Naturalistic views of brand meaning </li></ul><ul><li>Discovery of consumer innovation </li></ul><ul><li>Mappings of socio-cultural online space </li></ul>

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