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The Social Decision Maker - Targeting Communities of Interest


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The Social Decision Maker - Targeting Communities of Interest

  1. 1. The Social Decision Maker<br />Targeting Communities of Interest<br />
  2. 2. Awareness<br />Decision Making<br />Showing me things I may want<br />What product will I actually buy<br />Buy the audience<br />Target the community <br />of interest<br />
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  6. 6. NEXT STEPS <br />RECOMMENDATIONS<br />People make decisions using communities of interest<br />Communities of interest are places on the web<br />Communities of interest are networked<br />
  7. 7. Networked Decision Making:<br />copyright r2integrated, LLC 2009 – confidential and proprietary<br />
  8. 8. NEXT STEPS <br />RECOMMENDATIONS<br />How do we?<br />Identify and target the communities of interest that matter most.<br />
  9. 9. Distribution<br />Popularity<br />Influence<br />Engagement<br />On Target<br />Provides Value<br />Overall Score<br />
  10. 10. COI RESEARCH:SCORING<br />Scoring Methodology<br />Confidential 5/23/2011<br />
  11. 11. NEXT STEPS <br />RECOMMENDATIONS<br />How are we using this discipline?<br />Access points and “coexistence”<br />Targeted community outreach operations<br />Audience insights related to decision making<br />Creative and content strategy<br />New KPI’s<br />