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The tech behind_publishing_platforms_for_mobile_publishing_de_pelsmaeker

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  • 1. Moving Print To Tablets: 9 Simple Design DecisionsTo Help You Increase Usability BART DE PELSMAEKER 1
  • 2. Bart De Pelsmaekertech guy, design lover, visually wiredheading up the software group at AgfaGraphicsenjoy building awesome ideas intoproducts, matching creativity withfunctionalityresiding in Brussels with my better halfand our two young tomcats 2
  • 3. Moving Print To Tablets: 9 Simple Design DecisionsTo Help You Increase Usability BART DE PELSMAEKER 3
  • 4. an exciting new mix of design + functionality 4
  • 5. Print readability beauty in lay-out always on always within arm-reachnon-obtrusive advertising an exciting new mix of design + functionality 5
  • 6. Print readability beauty in lay-out always on always within arm-reachnon-obtrusive advertising Web an exciting new mix world-wide rich multi-media of interaction design + search social media functionality analytics 6
  • 7. Print readability beauty in lay-out always on always within arm-reachnon-obtrusive advertising Web an exciting new mix world-wide rich multi-media of interaction design + search social media functionality analytics Mobile location-aware motion control truly personal 7
  • 8. efficiency, focus and substance vs bells & whistles •8
  • 9. core user experience is enjoyable reading readingreading •9
  • 10. we’re shifting to anexperience economy where an experience is becoming the primary economic offering •10
  • 11. •11
  • 12. offering our readers a better experience •12
  • 13. Win Your Readers in 9 Easy Steps BART DE PELSMAEKER 13
  • 14. a good typeface goes a long way* from Virgin Holidays * from PROJECT 14
  • 15. repetitive finger strain* from La Libération 15
  • 16. advertising can be obtrusive (once again)* from Le Figaro 16
  • 17. horizontal and/or vertical? * from Wired 17
  • 18. keep your navigation human = simple* from Vlerick Magazine * from Men’s Health 18
  • 19. how far to take print,web or other paradigms? * from Die Welt * from LeParisien * from AP 19
  • 20. judging by its ...* from ELLE UK...print ...in the kiosk... ...to buy additional issues... 20
  • 21. once people are readingmake sure thatit works •21
  • 22. • don’t beat the print paradigm to death be different, be yourselves let your brand stand out •22
  • 23. BartDe Pelsmaeker bart.depelsmaeker@gmail.com bart@depelsmaeker.net bart.depelsmaeker@agfa.com http://bartdp.me http://bartdp.com bdepelsmaeker @bartdp bartdepelsmaeker * social media icons by TheG-Force 23
  • 24. pictures•Maveric2003 •http://www.flickr.com/photos/maveric2003/26993725/sizes/l/in/photostream/•Library Of Congress •http://www.flickr.com/photos/library_of_congress/4483939447/sizes/o/in/photostream/•Telstar •http://www.flickr.com/photos/telstar/58142620/in/set-1258403/#/•Jurvetson •http://www.flickr.com/photos/jurvetson/162538233/•V&A Steamworks •http://www.flickr.com/photos/32482342@N05/4993529299/sizes/o/in/photostream/• With permission from•James Yeung •http://www.flickr.com/photos/jamesyeung/3364886212/sizes/l/in/photostream/•Katherine Lynn •http://www.flickr.com/photos/kgregory/500456103/sizes/o/in/photostream/•ItCouldBeYou (Natalie) •http://www.flickr.com/photos/nattytude/4324333756/sizes/l/in/photostream/•Moonjazz •http://www.flickr.com/photos/moonjazz/5002623036/sizes/l/in/photostream/•Kai_g •http://www.flickr.com/photos/kai_g/274982782/sizes/o/in/photostream/ •24

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