3. Time to change
Capture customers’
attention
Digital Signage
Create and deploy digital
contents
in a easy and quick way
Personalized and
interactive contents
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4. Digital Signage
Dynamic contents easy to keep
up-to-date
Centralized management of the
palimpsest
Opportunity to sell
advertising slots
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6. Yesterday: from idea to deployment
~30 days ~40 days ~ 45 days
Creativity
Production
Distribution
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7. Today: from idea to deployment
~30 days ~4 days ~ 1 hour !!!!!
Creativity
Production
Distribution
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8. Scala
Worldwide leader platform for digital
signage
Present with software and services since
1987
More than 450 WW partners; customers
in more than 100 countries
More than 180.000 Players installed WW
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10. Why Scala
• Provides interactive and dynamic
Dynamicity tools to easily apply changes to
meet the needs of the audiences.
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11. Why Scala
• Reduction of printing,
Economy logistics and distribution
costs of paper contents.
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12. Why Scala
• Entire cycle: production,
management, control, distribution
Completeness and playback, within a single
platform.
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13. Why Scala
• Manage hundreds or thousands of
displays via web from any location,
Centralized using a minimum of human
resources.
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14. Why Scala
• It begins with a single display, then
Scalability expand to thousands of points of
view!
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15. Low Cost solution
Digital Signage Market
Current
High Offerings
$ Cost
Low
Low High
Complexity
16. What is SignChannel?
• Single pane digital content
publishing & distribution
• SaaS over public Internet
• On displays from 7” to large
billboards
• Self-service capability
• White-labeled or Co-branded
17. Features
• Ease of use
• Fast deployment
• No training needed
• No professional help
• No software to buy/maintain
• Various Templates
• Low Cost
19. Audience Measurement
Recognize
Age range
Sex
Biometric Sensors
Attention time
95% - Number of persons
90% - Sex classification
85% - Age range classification
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21. Measuring effectiveness
How effective is your communication ?
Which shop
Attracts men window
or women ? capture more
Average time customers ?
spent in front of
the shelf
Different days
different
attention ?
Better yellow
Which brand
or green
gets more
background ?
customers ?
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22. Compliant with the privacy law
The captured
Guarantees
information is not
complete anonymity
collected and stored
No video or image No multimedia
are recorded database is created
23. Digital Signage + Audience Measurement
Increase the effectiveness of your
communications with the ability to send the
right message to the right audience.
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