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Local Search - Global Brand
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Local Search - Global Brand

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Local Search - Global Brand

Local Search - Global Brand
Ed Krafchow, President/CEO
Better Homes and Gardens Mason-McDuffie

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Local Search - Global Brand Local Search - Global Brand Presentation Transcript

  • LOCAL SEARCH GLOBAL BRAND LOCAL BRAND/GLOBAL TRAFFIC
    • WHETHER IT IS REAL ESTATE OR OTHER PRODUCTS AND SERVICES
    LOCAL SEARCH IS THE HOLY GRAIL
  • CROUPON
    • Get Your Daily Croupon !!! San Francisco, CA
    • crou·pon ( kroo - pon) noun; a comparison of group coupon sites origin: www, orig., view deal-of-the-day from multiple group coupon sites
    View slide
  • SUCH A DEAL!!!
    • City Sampler
      • $1 for a Full Day of Co working at Next Space ($20 value)
      • Buy Now $1
      • You can buy this deal 1-time only.
      • Send to a friend for free »
      • Value $20
      • Discount 95%
      • Savings $19
      • Members in the deal
      • Anchi L. was the first to buy this deal!
      • Do you like this deal? (+3 Points)
      • Yes!
      • No thanks.
      • Maybe...
      • Questions about this deal?
      • Email [email_address] directly for help.
      • Please, don't bother our busy merchants.
      • We promise to answer you promptly!
    View slide
  • REAL ESTATE BRANDS AND LOCAL SEARCH
    • UP TO NOW:
    • NATIONAL DATA AGGREGATION
    • NATIONAL BRANDS
    • LOCAL BOUTIQUE
    • NOW:
    • NICHE DOWN, PLAY TO YOUR STRENGTH, IDENTIFY AND GO FOR YOUR MARKET
    • TOO MUCH SPECIALIZATION OBSCURES THE MARKET
  • MULTIPLE BRANDS NATIONAL, LOCAL, PERSONAL
    • NATIONAL BRAND MEDIA SUPPORT, REACH AND FREQUENCY BRAND, PRINT IN A NEW WAY
    • LOCAL: IDENTIFY WITH YOUR COMMUNITY
    • PERSONAL: EVERY AGENT MUST BRAND AND IDENTIFY THEMSELVES (THE JOB OF THE BROKER)
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  • CHINESE WEBSITE
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  • BHG Mason-McDuffie JVs
  • Luxury Brands
  • URBAN BRAND
  •  
  • ULTIMATELY IT IS THE AGENT
    • THE ONLY PERSON STILL INVITED INTO THE HOME
    • THE TRUSTED SOURCE OF INFORMATION
    • THE INTERPOLATOR
    • THE SOCIAL PSYCHIATRIST!!
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  • Thank you