Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
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2. Build, automate and personalise your customer lifecycle
NurtureWelcome Browse
Abandon
Cart
Abandon
Cross-
sell
Upsell Loyalty Renew Lapsed
Purchase
Lapsed
Engagement
Customers using our best practice customer lifecycle framework average 22% more revenue
3. 90% of companies see the
value of marketing
automations…ECONSULTANCY
4. ...but over half are using a
maximum of just one automation
programme
DIGITAL DOUGHNUT
14. Make sure you measure and optimise on an
ongoing basis
Always test
and learn
15. Why push the button on automations?
● Improve customer experience
● Boost ROI on staff costs
● Increase average order value
● Increase customer lifetime value
● Predict and shape behaviour
● Create space for strategic thinking
Key Takeaways