Case Study

1. By-
Praveen Sidola
Bizland Inc.
Situation Analysis
The Case is related with an institutional entrepreneur, Ravi Agarwal. Even though there was a glitch
in his first venture, he learned from his mistake and analysed the market completely & entered into
e-Business with 2 specific features
Primary Problem
Is it right time to hire a CEO-
Secondary Problem
Selection of a Key Person – Even though the venture is small, there is high opportunity of growth. So
to cash this opportunity a person with dynamic profile is required.
SWOT Analysis of organization
Strength
Visionary & committed entrepreneur
Weakness
Financial unsteadiness
Opportunity
Huge market
New concept of e - commerce
Threat
Unforseen competition because of poor entry barriers

2. Character analysis
Strength of Ravi Agarwal-
Institutional entrepreneur
Learns from previous mistakes
Good operational person
Weakness –
poor market person
Strength of Michale Speer-
Working big brand name
Experience of required domain as well as B2B
Analytical & financial background
Weakness –
No experience in Equity fund raising
Strength of Robert Barbers-
Working big brand name
Experience of required Internet economy
Educated from a good college
Analytical & financial background
Weakness –
No experience of Equity fund raising
NO experience of B2B
No experience of Distribution

3. Strength of Sanjay Gupta-
Experience of required Internet economy
Analytical & financial background
Have experience of direct marketing
Weakness –
No experience of Equity fund raising
NO experience of B2B
Strength of Daniel peters-
Experience of required Internet economy
Have experience of direct marketing
Weakness –
No experience of Equity fund raising
No experience of Distribution
Suggestions from the options generated
Is it right time to hire a CEO-
Organization financial position is not so strong with $1.3 Million it is not a wise decision to hire a CEO
whose salary is around $.1 Million
Option –
Should not go for full time hiring, founder should take care & go for consultant for specific issue
Solution
As per my analysis “Ravi Agarwal”
Existing employee
Consultant
Pros – Less Financial burden
Cons – Growth can be slow

4. Selection of Key Person -
Option - Balance score card method
Michale Robert Sanjay Daniel
Skill Weighted Speer Barbers Gupta peters
Extensive direct marketing 20 5 5 5 5
B2B Small company 20 5 3 3 5
Distribution 10 5 3 5 3
Equity fund raising 10 3 5 3 3
Internet economy 10 5 5 5 5
High tech company s/w 10 5 5 5 4
Education 10 4 5 4 4
Leadership 10 5 5 5 4
470 440 430 430
Solution
As per my analysis “Michale Speer” is the best suitable candidate
Pros – Less complication, fast decision making
Cons – this is a quantitative method so, qualitative aspect should be considered in the interview
properly
Learning –
It is very difficult to hire a Key person in the start-up organization, to whom you can handover your
dream, so all aspects should be taken into account.
My opinion regarding the question
1) - Hiring for a key position, so all the elements of must have taken into consideration, there should
not be any compromise
2) - Yes why not, there is significant possibility of growth of venture with the given professionals.
Stretching the process is based on the time Limit & intensity of requirement.
3)-A per balance score card “Michale Speer” is the best suitable candidate