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25 barriers to web 2 implementation

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Given at the ONLINE 2010 Conference, 30/11/10

Given at the ONLINE 2010 Conference, 30/11/10

Published in Technology , Business
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  • 1. 25 barriers to Web 2 implementation ... and how to overcome them. Phil Bradley http://www.philb.com
  • 2. 1. It’s just a fad
  • 3. 2. We can’t measure its effectiveness
  • 4. 3. We don’t have the time to do this
  • 5. 4. We have to get it right first time
  • 6. 5. What if the application goes down?
  • 7. 6. We don’t own the resource and can’t brand it
  • 8. 7. We can’t blog. What if people write nasty things?
  • 9. 8. There are security implications
  • 10. 9. It’s an IT issue and not your job
  • 11. 10. Our bureaucracy couldn’t work with this stuff
  • 12. 11. What about the porn and other unsuitable material?
  • 13. 12. What if our staff spend all day on these things?
  • 14. 13. It’s been filtered because of ‘x’
  • 15. 14. Staff don’t want to learn new things
  • 16. 15. We’ve never done it this way
  • 17. 16. We can’t have everyone doing their own thing!
  • 18. 17. IT can’t support all of this!
  • 19. 18. These resources could be unreliable
  • 20. 19. It has advertising
  • 21. 20. But we have a CMS for that
  • 22. 21. We can’t protect staff privacy
  • 23. 22. All resources must be available equally to all
  • 24. 23. What about all the legal implications?
  • 25. 24. It might contravene our Acceptable Use Policy
  • 26. 25. No. You can’t
  • 27. So...
  • 28. Change the conversation
  • 29. What’s the worst that could happen?
  • 30. Don’t ask ‘Who will let me?’
  • 31. Say ‘Who will stop me?’
  • 32. Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/ • Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/ • Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/ • Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/ • Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/ • Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/ • Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/ • Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/ • Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/ • Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/ • Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/ • Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/ • London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/ • Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/ • Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/ • Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/ • Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/ • Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/ • Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/ • No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/ • Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/ • Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/ • Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/ • Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/ • Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/ • Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/ • Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/ • Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/ • Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/ • Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/