0
25 barriers to Web 2
implementation
... and how to overcome them.
Phil Bradley
http://www.philb.com
1. It’s just a fad
2. We can’t
measure its
effectiveness
3. We don’t
have the time
to do this
4. We have to
get it right first
time
5. What if the
application
goes down?
6. We don’t
own the
resource and
can’t brand it
7. We can’t
blog. What if
people write
nasty things?
8. There are
security
implications
9. It’s an IT
issue and not
your job
10. Our
bureaucracy
couldn’t work
with this stuff
11. What about
the porn and
other unsuitable
material?
12. What if our
staff spend all
day on these
things?
13. It’s been
filtered because
of ‘x’
14. Staff don’t
want to learn
new things
15. We’ve
never done it
this way
16. We can’t
have everyone
doing their own
thing!
17. IT can’t
support all of
this!
18. These
resources could
be unreliable
19. It has
advertising
20. But we have
a CMS for that
21. We can’t
protect staff
privacy
22. All
resources must
be available
equally to all
23. What about
all the legal
implications?
24. It might
contravene our
Acceptable Use
Policy
25. No. You
can’t
So...
Change the
conversation
What’s the
worst that
could happen?
Don’t ask ‘Who
will let me?’
Say ‘Who will
stop me?’
Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/
• Wire fence: http:/...
Upcoming SlideShare
Loading in...5
×

25 barriers to web 2 implementation

3,524

Published on

Given at the ONLINE 2010 Conference, 30/11/10

Published in: Technology, Business

Transcript of "25 barriers to web 2 implementation"

  1. 1. 25 barriers to Web 2 implementation ... and how to overcome them. Phil Bradley http://www.philb.com
  2. 2. 1. It’s just a fad
  3. 3. 2. We can’t measure its effectiveness
  4. 4. 3. We don’t have the time to do this
  5. 5. 4. We have to get it right first time
  6. 6. 5. What if the application goes down?
  7. 7. 6. We don’t own the resource and can’t brand it
  8. 8. 7. We can’t blog. What if people write nasty things?
  9. 9. 8. There are security implications
  10. 10. 9. It’s an IT issue and not your job
  11. 11. 10. Our bureaucracy couldn’t work with this stuff
  12. 12. 11. What about the porn and other unsuitable material?
  13. 13. 12. What if our staff spend all day on these things?
  14. 14. 13. It’s been filtered because of ‘x’
  15. 15. 14. Staff don’t want to learn new things
  16. 16. 15. We’ve never done it this way
  17. 17. 16. We can’t have everyone doing their own thing!
  18. 18. 17. IT can’t support all of this!
  19. 19. 18. These resources could be unreliable
  20. 20. 19. It has advertising
  21. 21. 20. But we have a CMS for that
  22. 22. 21. We can’t protect staff privacy
  23. 23. 22. All resources must be available equally to all
  24. 24. 23. What about all the legal implications?
  25. 25. 24. It might contravene our Acceptable Use Policy
  26. 26. 25. No. You can’t
  27. 27. So...
  28. 28. Change the conversation
  29. 29. What’s the worst that could happen?
  30. 30. Don’t ask ‘Who will let me?’
  31. 31. Say ‘Who will stop me?’
  32. 32. Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/ • Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/ • Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/ • Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/ • Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/ • Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/ • Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/ • Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/ • Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/ • Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/ • Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/ • Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/ • London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/ • Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/ • Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/ • Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/ • Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/ • Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/ • Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/ • No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/ • Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/ • Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/ • Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/ • Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/ • Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/ • Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/ • Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/ • Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/ • Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/ • Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×