Given at the ONLINE 2010 Conference, 30/11/10

1. 25 barriers to Web 2
implementation
... and how to overcome them.
Phil Bradley
http://www.philb.com

2. 1. It’s just a fad

3. 2. We can’t
measure its
effectiveness

4. 3. We don’t
have the time
to do this

5. 4. We have to
get it right first
time

6. 5. What if the
application
goes down?

7. 6. We don’t
own the
resource and
can’t brand it

8. 7. We can’t
blog. What if
people write
nasty things?

9. 8. There are
security
implications

10. 9. It’s an IT
issue and not
your job

11. 10. Our
bureaucracy
couldn’t work
with this stuff

12. 11. What about
the porn and
other unsuitable
material?

13. 12. What if our
staff spend all
day on these
things?

14. 13. It’s been
filtered because
of ‘x’

15. 14. Staff don’t
want to learn
new things

16. 15. We’ve
never done it
this way

17. 16. We can’t
have everyone
doing their own
thing!

18. 17. IT can’t
support all of
this!

19. 18. These
resources could
be unreliable

20. 19. It has
advertising

21. 20. But we have
a CMS for that

22. 21. We can’t
protect staff
privacy

23. 22. All
resources must
be available
equally to all

24. 23. What about
all the legal
implications?

25. 24. It might
contravene our
Acceptable Use
Policy

26. 25. No. You
can’t

27. So...

28. Change the
conversation

29. What’s the
worst that
could happen?

30. Don’t ask ‘Who
will let me?’

31. Say ‘Who will
stop me?’

32. Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/
• Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/
• Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/
• Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/
• Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/
• Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/
• Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/
• Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/
• Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/
• Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/
• Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/
• Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/
• London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/
• Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/
• Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/
• Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/
• Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/
• Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/
• Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/
• No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/
• Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/
• Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/
• Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/
• Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/
• Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/
• Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/
• Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/
• Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/
• Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/
• Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/