Internet Librarian International 2007


Published on

My closing keynote at Internet Librarian International 2007

Published in: Technology, Education

Internet Librarian International 2007

  1. 1. Facing the Challenge of Web 2.0 as a Disruptive Technology Phil Bradley Internet Librarian International 2007 [email_address]
  2. 2. What’s Web 2.0 all about? <ul><li>Is it… </li></ul>
  3. 3. THIS?
  4. 4. Or how about?
  5. 5. Is it even about…
  6. 6. Sometimes it’s all about: <ul><li>“ It can’t be done” </li></ul><ul><li>“ We don’t have the resources” </li></ul><ul><li>“ Bandwidth problems” </li></ul><ul><li>“ Security issues” </li></ul><ul><li>“ Write a proposal” </li></ul><ul><li>“ Not your job” </li></ul><ul><li>“ Not enough time” </li></ul>
  7. 7. It’s also about chaos… <ul><li>“ Staff complaints force red faced [company] into Facebook U-turn” Legalweek 25/05/07 </li></ul><ul><li>“ Employees should have access to social networking websites such as Facebook during office hours” TUC BBC News 30/08/07 </li></ul><ul><li>Students campaigns at Facebook threats force HSBC to change plans Guardian Unlimited 30/08/07 </li></ul>
  8. 8. And even more chaos <ul><li>One third of bloggers risk getting the sack by posting derogatory content about employers BBC News 24/05/07 </li></ul><ul><li>“ Companies urged: ‘let your staff blog’” BBC News 04/04/07 </li></ul><ul><li>Diplomat blog pulled after abuse BBC News 12/04/07 </li></ul><ul><li>Keele University threaten disciplinary action regarding Facebook content BBC News 24/05/07 </li></ul>
  9. 9. So what’s actually happening? <ul><li>Change </li></ul><ul><ul><li>Librarians </li></ul></ul><ul><ul><li>Other information professionals </li></ul></ul><ul><ul><li>Technical support staff </li></ul></ul><ul><ul><li>Publishers </li></ul></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Search Engine Optimizers </li></ul></ul><ul><ul><li>Managers </li></ul></ul>
  10. 10. <ul><li>Change (continued) </li></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Press and publicity departments </li></ul></ul><ul><ul><li>Organizations </li></ul></ul><ul><ul><li>Other groups </li></ul></ul><ul><ul><li>Social groupings </li></ul></ul><ul><ul><li>Microsoft </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Etc. etc. etc…. </li></ul></ul>
  11. 11. Change is <ul><li>Scary </li></ul><ul><li>A challenge </li></ul><ul><li>Requires thought </li></ul><ul><li>Removes the safety zone </li></ul><ul><li>Questions the traditional methods </li></ul><ul><li>May result in us doing the wrong thing </li></ul>
  12. 12. Because… <ul><li>When you come right down to it, Web 2.0 is not about </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Webpages </li></ul></ul><ul><ul><li>Silicon Valley </li></ul></ul><ul><li>It’s about … </li></ul>
  13. 13. <ul><li>A change of mindset </li></ul>
  14. 14. Some library based challenges <ul><li>How can I trust that these things will continue to be available? </li></ul><ul><li>These things are not authoritative </li></ul><ul><li>I don’t have time to learn all these things! </li></ul>
  15. 15. <ul><li>Too much information out there to keep up with </li></ul><ul><li>How do these things make money? </li></ul><ul><li>I don’t know which ones to use – what if I get it wrong? </li></ul><ul><li>I’m not allowed to do this stuff </li></ul>
  16. 16. <ul><li>But it’s only in a beta version! </li></ul><ul><li>My place of work doesn’t want to be associated with these things </li></ul><ul><li>I’d love to use these things but they’re banned where I work </li></ul><ul><li>It’s just a buzzword and a fad – no point learning it because it will go away </li></ul>
  17. 17. On the other hand… <ul><li>The ‘Just do it’ brigade </li></ul><ul><li>We’re right at the edge of what’s going on </li></ul><ul><li>Remember that people get scared </li></ul><ul><li>Computer stuff is not inherently fascinating! </li></ul>
  18. 18. Never the twain shall meet? <ul><li>Web 2.0 and Library 2.0 isn’t about technology </li></ul><ul><li>It’s about doing things better </li></ul><ul><li>It’s about end users </li></ul><ul><li>It’s about making your life easier </li></ul>
  19. 19. For the anti brigade <ul><li>Forget the ‘2.0’ label and consider how you can do things better </li></ul><ul><li>See if there’s an application out there that can assist you with it </li></ul><ul><li>Try it </li></ul>
  20. 20. For the ‘just do it’ brigade <ul><li>Forget the ‘2.0’ label and consider how you can do things better </li></ul><ul><li>Use things, explore them </li></ul><ul><li>Approach colleagues in the spirit of ‘have you tried?’ and don’t push it </li></ul><ul><li>Accept there IS a digital divide </li></ul>
  21. 21. For the technical staff <ul><li>2.0 resources are an opportunity to do more interesting things </li></ul><ul><li>Embrace ‘how can we’ not ‘why we can’t’ </li></ul><ul><li>2.0 is not a threat </li></ul><ul><li>Your job should be to empower </li></ul>
  22. 22. For all the managers <ul><li>Trying things out is a good thing </li></ul><ul><li>Getting things wrong isn’t necessarily a bad thing </li></ul><ul><li>Professional development is crucial </li></ul><ul><li>Be led by future needs, not past requirements </li></ul>
  23. 23. More for managers (because they get paid more) <ul><li>Embrace ‘yes and’ rather than ‘no but’ </li></ul><ul><li>Do not let technology dictate to you </li></ul><ul><li>Remind YOUR managers that it’s about change </li></ul><ul><li>2.0 can save money! </li></ul>
  24. 24. Do we need a revolution? <ul><li>No, we don’t </li></ul><ul><li>Small implementations </li></ul><ul><li>Change organically, embrace, don’t fight </li></ul><ul><li>Be curious and play! (Play is not bad) </li></ul>
  25. 25. Ultimately… <ul><li>Pandora’s box is open </li></ul><ul><li>Join or start a constructive dialogue </li></ul><ul><li>Be involved with developments </li></ul><ul><li>We’re about finding out about stuff! </li></ul>
  26. 26. And Finally… <ul><li>A library is a growing organism. — Shiyali Ramamrita RANGANATHAN (1892-1972) </li></ul><ul><li>&quot;Librarians must be like Krishna! And descend into the world to combat ignorance!&quot; </li></ul>
  27. 27. Thank you! <ul><li>Website: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Weblog: </li></ul>