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Blogger
 

Blogger

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    Blogger Blogger Presentation Transcript

    • A Blog Publishing Service
    • About BloggerBlogger was launched in 1999 by Pyra Labs. It’s creditedfor helping popularize the blogging format. Googleacquired Pyra Labs in 2003. By 2007 Blogger was ranked16 on the list of top 50 domains in terms of number ofunique visitors.
    • What is Blogger?Blogger is a free service for communication, self-expression and freedom of speech. Blogger increases theavailability of information, encourages healthydebate, and makes possible new connections betweenpeople.
    • Simple TermsA blog website is where you write stuff on an ongoing basis.
    • What is a Blog A blog is a personal diary A daily pullpit A collaborative space A political soapbox A breaking-news outlet A collection of links Your own private thoughts Memos to the world
    • Blogs are… opinions a voice to a thought reflective Stories written, photos or video posts
    • blogspot.comA good blog makes others want to blog.
    • How do you start blogging?This is a “how to" slideshare from Jeff Bennettshowing a basic tutorial on how to open an accounton Blogger.No need to reinvent the wheel.Creating Your Free Blog with Bloggerwww.slideshare.net
    • Blogger has RulesMay people have rules about how to blog, but Blogger actually hasrules.Blogger respects the users ownership of and responsibility for thecontent they choose to share. It is our belief that censoring thiscontent is contrary to a service that bases itself on freedom ofexpression.In order to uphold these values, there is a need to curb abuses thatthreaten the ability to provide this service and the freedom ofexpression it encourages. As a result, there are some boundaries onthe type of content that can be hosted with Blogger. Theboundaries theyve defined are those that both comply with legalrequirements and that serve to enhance the service as a whole.
    • List of “dos/don’ts” from BloggerContent Boundaries: Our content policies play an important role in maintaining a positive experience for you, the users. Please respect these guidelines. From time to time, we may change our contentpolicies so please check back here. Also, please note that when applying the policies below, we may make exceptions based on artistic, educational, documentary, or scientific considerationsor where there are other substantial benefits to the public from not taking action on the content. Adult Content: We do allow adult content on Blogger, including images or videos that contain nudity or sexual activity. But, please mark your blog as adult in your Blogger settings. Otherwise, we may put it behind a mature content interstitial. There are some exceptions to our adult content policy: Do not use Blogger as a way to make money on adult content. For example, dont create blogs where a significant percentage of the content is ads or links to commercial porn sites. No incest or bestiality content: We do not allow image, video or text content that depicts or encourages incest or bestiality. Child safety: We have a zero tolerance policy towards content that exploits children. Some examples of this include: Child pornography: We will terminate the accounts of any user we find publishing or distributing child pornography. We will also report that user to law enforcement. Pedophilia: We do not allow content that encourages or promotes sexual attraction towards children. For example, do not create blogs with galleries of images of children where the collection of images or text accompanying the images is sexually suggestive. Hate Speech: We want you to use Blogger to express your opinions, even very controversial ones. But, dont cross the line by publishing hate speech. By this, we mean content that promotes hate or violence towards groups based on race, ethnicity, religion, disability, gender, age, veteran status, or sexual orientation/gender identity. For example, dont write a blog saying that members of Race X are criminals or advocating violence against followers of Religion Y. Crude Content: Dont post content just to be shocking or graphic. For example, collections of close-up images of gunshot wounds or accident scenes without additional context or commentary would violate this policy. Violence: Dont threaten other people on your blog. For example, dont post death threats against another person or group of people and dont post content encouraging your readers to take violent action against another person or group of people. Copyright: It is our policy to respond to clear notices of alleged copyright infringement. More information about our copyright procedures can be found here. Also, please dont provide links to sites where your readers can obtain unauthorized downloads of other peoples content. Personal and confidential information: Its not ok to publish another persons personal and confidential information. For example, dont post someone elses credit card numbers, Social Security numbers, unlisted phone numbers, and drivers license numbers. Also, please keep in mind that in most cases, information that is already available elsewhere on the Internet or in public records is not considered to be private or confidential under our policies. Impersonating others: Please dont mislead or confuse readers by pretending to be someone else or pretending to represent an organization when you dont. Were not saying you cant publish parody or satire - just avoid content that is likely to mislead readers about your true identity. Illegal activities: Dont use Blogger to engage in illegal activities or to promote dangerous and illegal activities. For example, dont author a blog encouraging people to drink and drive. Otherwise, we may delete your content. Also, in serious cases such as those involving the abuse of children, we may report you to the appropriate authorities. Spam: Spam takes several forms in Blogger, all of which can result in deletion of your account or blog. Some examples include creating blogs designed to drive traffic to your site or to move it up in search listings, posting comments on other peoples blogs just to promote your site or product, and scraping existing content from other sources for the primary purpose of generating revenue or other personal gains. Malware and viruses: Do not create blogs that transmit viruses, cause pop-ups, attempt to install software without the readers consent, or otherwise impact readers with malicious code. This is strictly forbidden on Blogger.
    • Enforcement of PolicyNo one likes to be the police in social media, but justin case you have to Blogger has a way to enforce thecontent policy: If you encounter a blog that you believe violates our content policies, please report it to them using the Flag Blog link located at the top of each blog (Note: If the blog owner has hidden this link, you can still report the blog by filling out this form). Our team reviews these flags for policy violations. If the blog does not violate our policies, we will not take any action against the blog or blog owner. If we find that a blog does violate our content policies, we take one or more of the following actions based on the severity of the violation: Put the blog behind a mature content interstitial Put the blog behind an interstitial where only the blog author can access the content Delete the blog Disable the authors access to his/her Blogger account Disable the authors access to his/her Google account Report the user to law enforcement
    • Blogger in the News Blogger doesn’t make the news as much as itdiscusses the news and spreads opinions about the news. You would be hard pressed to NOT find a newsorganization not blogging.
    • Tips for Blogging, by Liz Borod Wright1. Display your social media icons prominently toward the top of your website. Make it as simple as possible for your blog readers to connect with you on various social media platforms. They shouldn’t have to hunt around to find your Twitter handle, but should be able to click on a button and be taken right to your profile. Bonus points if your social media icons reflect the overall design or feel of your blog.2. Every blog should have its own Facebook Page. Even with Facebook’s new subscription feature, there’s still merit to giving your blog its own space on Facebook. It’s nice to be able to post a link every time you publish something new, and not have to worry about annoying your friends. Plus, readers who don’t your name but know the name of your blog can search for it on Facebook. Show your fans some love on your blog by using the Facebook social plugin, which makes it easy to convert readers to fans.3. Generate traffic with StumbleUpon. This “recommendation engine” serves as an alternate browser where users click through pages that their SU friends and SU itself have recommended. You can submit your own blog posts into the system, but it works best if you also share them with your SU friends and accept their shares back. Like most social platforms, you need to have a strong following to get good results. While people are still trying to figure out what makes SU content go viral, many bloggers have seen terrific, albeit fleeting, traffic spikes through the service.4. Import your RSS feed onto your LinkedIn profile using its Blog Link application. As long as your blog somewhat pertains to your professional goals, you should be showcasing it on LinkedIn. List it as one of your three websites in your profile, where it will be labeled “Blog.” However, by using the Blog Link application, your most recent posts will display right on your profile.5. Pinterest is the hot new frontier for bloggers. Pinterest is the cool new kid, and all of the bloggers are scrambling to establish a presence there. Pin your best photos onto themed boards with links to a relevant blog post. Blogs with strong visual content, like fashion, food, design, crafts and travel, are a natural fit. Infographics will also do quite well. Don’t forget to add a Pinterest plugin (like the Pinterest “Pin It” Button for WordPress users) to make it easy for your readers to share your content on their Pinterest boards.6. Use link shorteners even when you don’t have to. Twitter will now shorten your link for you, and the length of your link doesn’t matter on Facebook and Google+. But by using a link shortener like bit.ly, you will gain access to metrics, so you’ll know how many people clicked and at what time. With this essential data, you can experiment with different ways to tease your content and different times to post it.7. Use your blog name as your username whenever possible. Promote your personal brand by consistently using your blog’s name for your Twitter handle, StumbleUpon name, Pinterest name and so on. Then, people don’t have to wonder about your blog’s name — it’s right there. Also, people will remember you easily across platforms, which is key as you develop up your online community.8. Join blogger groups on Facebook. There are some very active groups on Facebook that are terrific resources for any blogging issues you encounter. Look for groups like “Travel Bloggers” or “Global Bloggers Network.” WordPress geeks have “Advanced WordPress” and Central Florida residents have “Central Florida Bloggers.” Not only are blogger groups good for problem-solving, but it’s well-known that bloggers like to read other blogs. Do some searching and find a bloggers group that’s suited to you, or start your own!9. Be generous with other bloggers. Promote other bloggers’ content, and hopefully they’ll return the favor. You can’t simply blast your own content anyway — you need some variety in every social media stream. So why not check out what your fellow bloggers are posting and give them a retweet, a share or a repin whenever you can. And don’t forget to reciprocate and share content from bloggers who share yours.10. Be on social media — even when it’s not driving traffic. It can be frustrating when you feel that you’re doing everything right (posting good content on the appropriate platforms in the best way possible) and you’re still not getting many clicks. But console yourself by thinking about all of the links that you see throughout the day that you don’t click on. Just spending time on social media platforms is great way to forge relationships, keep up on industry news and find inspiration for that next blog post.
    • Most importantly, Try it! You might just like it!