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Housingassociationmarketing Benchmark07

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PaulAdamson

Housing Association Marketing Benchmark Report 2007 - first ever details of marketing spend and resources of social housing organisations in the UK. Care of the North West Housing Communications Forum - contact Paul Adamson, Contour Housing Group, paul.adamson@contourhousing.co.uk for other helpful tips visit the blog - http://webwarescratchpad.wordpress.com/

BusinessReal Estate
1 of 20
Housing Association Marketing Benchmarking October 2007 North West Communication Forum Paul Adamson Contour Housing Group
First up - a thank you! ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Why Bother?
Anonymous deployment ,[object Object],[object Object],[object Object]
Top line details ,[object Object],[object Object],[object Object],[object Object],[object Object]
Size ,[object Object],[object Object],[object Object],[object Object]
Geographical base ,[object Object]
Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any rhyme or reason? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Housing Associations & Strategies?
Split in resource between Marketing, Comms & Research ,[object Object],[object Object],[object Object],[object Object]
Using Agencies
In House
The Big Questions! Staffing (Numbers) ,[object Object],[object Object],[object Object],[object Object],The what head shall I wear today scenario?
The Big Questions! Staffing (Ratios) ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Questions Marketing Budgets! (Totals) ,[object Object],[object Object]
The Big Questions Budgets! (as a percentage of:) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research - a bit pants in comparison? ,[object Object],[object Object],[object Object]
Future Benchmarking Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Available online on slideshare.net http://www.slideshare.net/PaulAdamson/housingassociationmarketing-benchmark07

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Housingassociationmarketing Benchmark07

Editor's Notes

  1. Avoidance of any branding as it’s everyone’s product