The Lazy (EFFICIENT) Approach to Content Marketing
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Content marketing is easier and faster when you approach it like a habit you'll practice — which you'll get better at the more you do. Discover how to make content marketing faster, easier, and more fun with the tips in this presentation from the author of Master Content Marketing.
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The Lazy (EFFICIENT) Approach to Content Marketing
- 1. MasterContentMarketing.com The Lazy (EFFICIENT) Approach to Content Marketing
- 2. Content Marketing can feel like a never-ending slog …
- 3. Gotta record that podcast Gotta writethat blog post Gotta post that Facebook update Gotta makethat video Gotta get the video uploaded
- 4. What if you could find a way to make content marketing faster, easier, and more fun?
- 5. Presenting The Lazy (EFFICIENT) Approach to Content Marketing MasterContentMarketing.com
- 6. Content marketing is a creative act, so approach it like an artist, a musician, or a dancer.
- 7. Make it a practice … you’ll get better at the more you often you do it.
- 8. AndgetLAZY
- 9. The most creative people are also lazy — EFFICIENT — in their approach to their art.
- 10. Lazy people find the fastest, easiest way to do something and they stick to it. WhyLAZY?
- 11. Lazy people know how long it takes to do things and they give them the time they need … no more. WhyLAZY?
- 12. Lazy people rely on rituals and habits — not willpower. WhyLAZY?
- 13. Let’s build your content marketing habit theLAZYway
- 14. Will you stand or sit? Write your content where and how you’re most comfortable Where
- 15. What kind of lighting do you prefer? Natural light or a dark room with a single lamp? Where
- 16. Is your content creation station convenient? Find a spot you can get to easily. Where
- 17. Are all your tools within reach? Things like a thesaurus, dictionary, your favorite beverage … what else? Where
- 18. What sounds do you want around you when you write? Total silence? Music? White noise? Where
- 19. Can you eliminate distractions? Content is easier to create when you aren’t getting interrupted. Where
- 20. What time of day are you most creative? When
- 21. Can you block out this time several days a week to devote to content creation? When
- 22. Start your content creation time by warming up your writing brain. Warm up
- 23. Don’t think. Don’t judge. Just write. Warm up
- 24. Content marketing is a creative act.
- 25. Approach it with lazy efficiency.
- 26. Set up your environment to support your work.
- 27. Make content marketing a creative act by approaching it as a habit you look forward to practicing regularly. That’s the way to master LAZY (EFFICIENT) content marketing!