Next Generation Media Quarterly - January 2010
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Next Generation Media Quarterly - January 2010

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This is the second in a series of presentations using statistics and stories to show how the media world is evolving from day to day....

This is the second in a series of presentations using statistics and stories to show how the media world is evolving from day to day.

Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.isobar.net
www.aemedia.com

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Next Generation Media Quarterly - January 2010 Next Generation Media Quarterly - January 2010 Presentation Transcript

  • 1 Property of Aegis Media. All rights reserved.
  • … Produced by 2 Property of Aegis Media. All rights reserved.
  • The Next generation is… - technology transforming media - Content accessible anywhere - people in control Produced by 3 Property of Aegis Media. All rights reserved.
  • Next Generation People Property of Aegis Media. All rights reserved.
  • 80% of Americans use the internet, and each Next Generation People spends an average of 13 hours a week online Produced by 5 Property of Aegis Media. All rights reserved.
  • Next 72% of mums in the UK are on Facebook Generation People Produced by 6 Property of Aegis Media. All rights reserved.
  • >70% of European kids aged 8-14 said that Next Generation People gaming is their most common use of the internet Produced by 7 Property of Aegis Media. All rights reserved.
  • share One in Five teenagers in the US Next passwords as a way to build trust and Generation People foster romance Produced by 8 Property of Aegis Media. All rights reserved.
  • Property of Aegis Media. All rights reserved.
  • Morgan Stanley’s brilliant presentation on the Next Generation Mobile state of the internet Produced by 10 Property of Aegis Media. All rights reserved.
  • Google’s acquisition of AdMob shows that Next Generation Mobile mobile media has arrived Produced by 11 Property of Aegis Media. All rights reserved.
  • Next Only 20% of iPhone apps are actively used Generation Mobile Produced by 12 Property of Aegis Media. All rights reserved.
  • Google launches Goggles - picture-based search Next Generation Mobile from a mobile phone Produced by 13 Property of Aegis Media. All rights reserved.
  • Local venues start to market through Next Generation Mobile Foursquare Produced by 14 Property of Aegis Media. All rights reserved.
  • Brightkite launches Augmented Reality Next Generation Mobile advertising Produced by 15 Property of Aegis Media. All rights reserved.
  • Next Generation Mobile Property of Aegis Media. All rights reserved.
  • Amazon’s Kindle finally goes on sale outside Next Generation Technology the US Produced by 17 Property of Aegis Media. All rights reserved.
  • Next Google Wave launches –to general bafflement Generation Technology Produced by 18 Property of Aegis Media. All rights reserved.
  • Each school child in Uruguay is to be given a Next Generation Technology laptop Produced by 19 Property of Aegis Media. All rights reserved.
  • Access to broadband is to become a legal right Next Generation Technology in Finland Produced by 20 Property of Aegis Media. All rights reserved.
  • Next Generation Content Next Generation Content Property of Aegis Media. All rights reserved.
  • 40% of music sales in the US in 2009 were Next Generation Content digital downloads Produced by 22 Property of Aegis Media. All rights reserved.
  • Modern Warfare 2 sold 4.7 million copies in Next Generation Content the first day in the US and UK alone Produced by 23 Property of Aegis Media. All rights reserved.
  • Apple bought music streaming site Lala Next Generation Content Produced by 24 Property of Aegis Media. All rights reserved.
  • YouTube served 10 million live streams Next Generation Content of U2’s gig in Pasadena Produced by 25 Property of Aegis Media. All rights reserved.
  • Nokia Signpost in London controlled by Ovi Next Generation Content users Produced by 26 Property of Aegis Media. All rights reserved.
  • Spanish football fans give blood for their Next Generation Content team Produced by 27 Property of Aegis Media. All rights reserved.
  • Design and build your own Lego Valentine’s Next Generation Content Day card Produced by 28 Property of Aegis Media. All rights reserved.
  • Next Generation Content Property of Aegis Media. All rights reserved.
  • Next Social network usage grows in China Generation Social Media Produced by 30 Property of Aegis Media. All rights reserved.
  • Next Nike turned twitter red for World Aids Day Generation Social Media Produced by 31 Property of Aegis Media. All rights reserved.
  • Next Around 25 million tweets are posted each day Generation Social Media Produced by 32 Property of Aegis Media. All rights reserved.
  • Nearly 2m logged into Facebook through Xbox Next Generation Social Media Live in the first week Produced by 33 Property of Aegis Media. All rights reserved.
  • It’s much quicker to share on twitter than on Next Generation Social Media Facebook Produced by 34 Property of Aegis Media. All rights reserved.
  • Next Generation Content Property of Aegis Media. All rights reserved.
  • Facebook claim that ads on their site can be Next Generation Effectiveness more effective than on Google Produced by 36 Property of Aegis Media. All rights reserved.
  • Pizza Hut generated $1m in orders in 3 Next Generation Effectiveness months from their mobile apps Produced by 37 Property of Aegis Media. All rights reserved.
  • Ebay sold 1.5m items through their mobile app Next Generation Effectiveness over Christmas 2009 Produced by 38 Property of Aegis Media. All rights reserved.
  • Paranormal Activity found its audience Next Generation Effectiveness though the gig booking site Eventful Produced by 39 Property of Aegis Media. All rights reserved.
  • New Moon’s Success was predicted by analysing Next Generation Effectiveness twitter buzz Produced by 40 Property of Aegis Media. All rights reserved.
  • Next Generation Effectiveness @ Produced by Property of Aegis Media. All rights reserved.