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…


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The Next Generation is…
    - Technology transforming
    media
    - Content accessible anywhere
    - People in control


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Next
                             Generation
                               People




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Next

    91% of online Americans use social media
                                                                            Generation
                                                                              People




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Over 35s are more likely to own a digital                                  Next
                                                                         Generation
                                                                           People
    camera




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Next

    How mobile   computing has grown
                                                                    Generation
                                                                     Mobile




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Next

    There are 128m   3G subscriptions in China
                                                                              Generation
                                                                               Mobile




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An estimated 6.8m smartphones were activated
                                                                                  Next
                                                                            Generation
                                                                             Mobile
     around the world on Christmas   Day




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An estimated 1.2bn   apps were downloaded in the                               Next
                                                                              Generation
                                                                               Mobile
     last week of 2011




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Transactions on Kenya’s mobile M-Pesa service
                                                                                 Next
                                                                           Generation
                                                                            Mobile
     are larger than on Western   Union




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20% of the traffic to FT.com now comes from                                  Next
                                                                            Generation
                                                                             Mobile
     mobile devices




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                                               Property of Aegis Media. All rights reserved.
10% of iPlayer viewing is through a mobile
                                                                                 Next
                                                                           Generation
                                                                            Mobile
     device




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Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
The Guardian gets 1m page views a day via
                                                                                    Next
                                                                              Generation
                                                                             Content
     Facebook




                                                               Produced by
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                                                 Property of Aegis Media. All rights reserved.
YouTube had over a trillion video views in
                                                                              Next
                                                                        Generation
                                                                       Content
     2011




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One Direction fans played along with #1D
                                                                                   Next
                                                                             Generation
                                                                            Content
     CyberPunk




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Stephen Fry leveraged his 3.5m Twitter                                      Next
                                                                           Generation
                                                                          Content
     followers to sell Sherlock Holmes




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Next

     Reebok’s 3D street art project
                                                                   Generation
                                                                  Content




                                                    Produced by
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Next

     Converse’s low tech treasure hunt
                                                                      Generation
                                                                     Content




                                                       Produced by
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Next

     25 ways to wear a scarf in 4.5 minutes
                                                                           Generation
                                                                          Content




                                                            Produced by
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Next
                             Generation
                        Technology




Property of Aegis Media. All rights reserved.
70% of Square merchants didn’t take credit card
                                                                                  Next
                                                                            Generation
                                                                       Technology
     payments before




                                                             Produced by
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50% of Fandango users in the US are using mobile                              Next
                                                                             Generation
                                                                        Technology
     cinema tickets




                                                              Produced by
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Next

     Coca Cola & Google‘s NFC vending machines
                                                                         Generation
                                                                    Technology




                                                          Produced by
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Next

     A WiFi vending machine in Japan
                                                                    Generation
                                                               Technology




                                                     Produced by
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Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
8 of the 10 most followed people on Twitter are                                 Next
                                                                               Generation
                                                                        Social Media
     women




                                                                Produced by
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                                                  Property of Aegis Media. All rights reserved.
The US X Factor got 94,000 mentions in social
                                                                                 Next
                                                                           Generation
                                                                    Social Media
     media per episode




                                                            Produced by
30
                                              Property of Aegis Media. All rights reserved.
51% of UK X Factor viewers used Facebook as
                                                                               Next
                                                                         Generation
                                                                  Social Media
     they watched the programme




                                                          Produced by
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                                            Property of Aegis Media. All rights reserved.
Next

     Brands are Hanging   Out with fans on Google+
                                                                         Generation
                                                                  Social Media




                                                          Produced by
32
                                            Property of Aegis Media. All rights reserved.
Stephen Fry leveraged his 3.5m Twitter                                      Next
                                                                           Generation
                                                                    Social Media
     followers to sell Sherlock Holmes




                                                            Produced by
33
                                              Property of Aegis Media. All rights reserved.
Real names will be needed for microblogs in
                                                                              Next
                                                                        Generation
                                                                 Social Media
     China




                                                         Produced by
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                                           Property of Aegis Media. All rights reserved.
Next
                             Generation
                         Location &
                           Loyalty




Property of Aegis Media. All rights reserved.
Next
                                                                           Generation

     Starbucks’ NFC   checkins promotion in China                      Location &
                                                                         Loyalty




                                                            Produced by
36
                                              Property of Aegis Media. All rights reserved.
Next
     The 3 new Fall shows in the US with the highest                           Generation
                                                                           Location &
     GetGlue checkins all got re-commissioned                                Loyalty




                                                                Produced by
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Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
A mobile site re-design generated a 500% increase
                                                                                   Next
                                                                             Generation
                                                                       Effectiveness

     in sales for New   Look




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
49% of people exposed to Doritos ads in Xbox LIVE                               Next
                                                                               Generation
                                                                         Effectiveness

     later bought Doritos




                                                                Produced by
40
                                                  Property of Aegis Media. All rights reserved.
A tweet from Selena   Gomez drove over 20,000
                                                                                 Next
                                                                           Generation
                                                                     Effectiveness
     downloads




                                                            Produced by
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@




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Next Generation Media Quarterly January 2012

  • 1. 1 Property of Aegis Media. All rights reserved.
  • 2. Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. The Next Generation is… - Technology transforming media - Content accessible anywhere - People in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. Next 91% of online Americans use social media Generation People Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. Over 35s are more likely to own a digital Next Generation People camera Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. Property of Aegis Media. All rights reserved.
  • 8. Next How mobile computing has grown Generation Mobile Produced by 8 Property of Aegis Media. All rights reserved.
  • 9. Next There are 128m 3G subscriptions in China Generation Mobile Produced by 9 Property of Aegis Media. All rights reserved.
  • 10. An estimated 6.8m smartphones were activated Next Generation Mobile around the world on Christmas Day Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. An estimated 1.2bn apps were downloaded in the Next Generation Mobile last week of 2011 Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. Transactions on Kenya’s mobile M-Pesa service Next Generation Mobile are larger than on Western Union Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. 20% of the traffic to FT.com now comes from Next Generation Mobile mobile devices Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. 10% of iPlayer viewing is through a mobile Next Generation Mobile device Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Next Generation Content Property of Aegis Media. All rights reserved.
  • 16. The Guardian gets 1m page views a day via Next Generation Content Facebook Produced by 16 Property of Aegis Media. All rights reserved.
  • 17. YouTube had over a trillion video views in Next Generation Content 2011 Produced by 17 Property of Aegis Media. All rights reserved.
  • 18. One Direction fans played along with #1D Next Generation Content CyberPunk Produced by 18 Property of Aegis Media. All rights reserved.
  • 19. Stephen Fry leveraged his 3.5m Twitter Next Generation Content followers to sell Sherlock Holmes Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. Next Reebok’s 3D street art project Generation Content Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. Next Converse’s low tech treasure hunt Generation Content Produced by 21 Property of Aegis Media. All rights reserved.
  • 22. Next 25 ways to wear a scarf in 4.5 minutes Generation Content Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. Next Generation Technology Property of Aegis Media. All rights reserved.
  • 24. 70% of Square merchants didn’t take credit card Next Generation Technology payments before Produced by 24 Property of Aegis Media. All rights reserved.
  • 25. 50% of Fandango users in the US are using mobile Next Generation Technology cinema tickets Produced by 25 Property of Aegis Media. All rights reserved.
  • 26. Next Coca Cola & Google‘s NFC vending machines Generation Technology Produced by 26 Property of Aegis Media. All rights reserved.
  • 27. Next A WiFi vending machine in Japan Generation Technology Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. Next Generation Content Property of Aegis Media. All rights reserved.
  • 29. 8 of the 10 most followed people on Twitter are Next Generation Social Media women Produced by 29 Property of Aegis Media. All rights reserved.
  • 30. The US X Factor got 94,000 mentions in social Next Generation Social Media media per episode Produced by 30 Property of Aegis Media. All rights reserved.
  • 31. 51% of UK X Factor viewers used Facebook as Next Generation Social Media they watched the programme Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Next Brands are Hanging Out with fans on Google+ Generation Social Media Produced by 32 Property of Aegis Media. All rights reserved.
  • 33. Stephen Fry leveraged his 3.5m Twitter Next Generation Social Media followers to sell Sherlock Holmes Produced by 33 Property of Aegis Media. All rights reserved.
  • 34. Real names will be needed for microblogs in Next Generation Social Media China Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Next Generation Location & Loyalty Property of Aegis Media. All rights reserved.
  • 36. Next Generation Starbucks’ NFC checkins promotion in China Location & Loyalty Produced by 36 Property of Aegis Media. All rights reserved.
  • 37. Next The 3 new Fall shows in the US with the highest Generation Location & GetGlue checkins all got re-commissioned Loyalty Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. Next Generation Content Property of Aegis Media. All rights reserved.
  • 39. A mobile site re-design generated a 500% increase Next Generation Effectiveness in sales for New Look Produced by 39 Property of Aegis Media. All rights reserved.
  • 40. 49% of people exposed to Doritos ads in Xbox LIVE Next Generation Effectiveness later bought Doritos Produced by 40 Property of Aegis Media. All rights reserved.
  • 41. A tweet from Selena Gomez drove over 20,000 Next Generation Effectiveness downloads Produced by 41 Property of Aegis Media. All rights reserved.
  • 42. @ Produced by Property of Aegis Media. All rights reserved.