Next Generation Media Quarterly - July 2010

dentsu
dentsuHead of Media Futures at dentsu
1
    Property of Aegis Media. All rights reserved.
…


                      Produced by
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        Property of Aegis Media. All rights reserved.
The Next generation is…
    - technology transforming
    media
    - content accessible anywhere
    - people in control


                                           Produced by
3
                             Property of Aegis Media. All rights reserved.
Next
                             Generation
                               People




Property of Aegis Media. All rights reserved.
195m Chinese under the age of 25 use the internet,                           Next
                                                                           Generation
                                                                             People
    with 74% accessing via a mobile phone




                                                            Produced by
5
                                              Property of Aegis Media. All rights reserved.
The average UK
                internet user spends nearly 24                             Next
                                                                     Generation
                                                                       People
    hours a month online




                                                      Produced by
6
                                        Property of Aegis Media. All rights reserved.
13% of American internet users bought virtual                            Next
                                                                       Generation
                                                                         People
    goods in the last 12 months




                                                        Produced by
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                                          Property of Aegis Media. All rights reserved.
Question - How old is the average British social                             Next
                                                                           Generation
    gamer?                                                                   People




              28?
              38?
              48?

                                                            Produced by
8
                                              Property of Aegis Media. All rights reserved.
Property of Aegis Media. All rights reserved.
One third of American teens send over                                 Next
                                                                     Generation
                                                                      Mobile
     100 texts per day




                                                      Produced by
10
                                        Property of Aegis Media. All rights reserved.
Non-phones, e.g. portable   gaming consoles,                                  Next
                                                                             Generation

     account for over   20% of American mobile ad views                       Mobile




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
Global smartphone sales rose 49% year on                                 Next
                                                                        Generation
     year in the first quarter of 2010                                   Mobile




                                                         Produced by
12
                                           Property of Aegis Media. All rights reserved.
Nearly a
            quarter of American mobile users have                              Next
                                                                         Generation

     a smartphone                                                         Mobile




                                                          Produced by
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                                            Property of Aegis Media. All rights reserved.
Vodafone generates one
                        third of its revenue                                 Next
                                                                       Generation

     from non-voice services                                            Mobile




                                                        Produced by
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                                          Property of Aegis Media. All rights reserved.
Apple generates 40% of it’s revenue from the                                  Next
                                                                             Generation

     iPhone                                                                   Mobile




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
108m handsets were sold in India in 2009-2010
                                                                                Next
                                                                          Generation
                                                                           Mobile




                                                           Produced by
16
                                             Property of Aegis Media. All rights reserved.
Question - India has no 3G network.   How many 3G-                             Next
                                                                              Generation
     enabled phones are there in India?                                        Mobile




                     260,000?
                     2.6 million?
                     26 million?


                                                               Produced by
17
                                                 Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
YouTube now gets 2 billion video views
                                                                           Next
                                                                     Generation
                                                                    Content
     per day




                                                      Produced by
19
                                        Property of Aegis Media. All rights reserved.
Old Spice man gives live video answers
                                                                           Next
                                                                     Generation
                                                                    Content
     to tweets and comments




                                                      Produced by
20
                                        Property of Aegis Media. All rights reserved.
Next

     David Lynch’s 16 minute film for Dior   Blue
                                                                             Generation
                                                                            Content




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
I Can Has Cheezburger receives more than                                Next
                                                                       Generation
                                                                      Content
     18,000 submissions a day from readers




                                                        Produced by
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                                          Property of Aegis Media. All rights reserved.
Next

     Olympus’ augmented   reality camera
                                                                        Generation
                                                                       Content




                                                         Produced by
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                                           Property of Aegis Media. All rights reserved.
Question - which retailer sells the most recorded
                                                                                  Next
                                                                            Generation
                                                                           Content
     music in America?




                                                             Produced by
24
                                               Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Twitter has over 125m registered users, and                               Next
                                                                         Generation
                                                                  Social Media
     is growing at over 300,000 users per day




                                                          Produced by
26
                                            Property of Aegis Media. All rights reserved.
A minority of social network site users create
                                                                                  Next
                                                                            Generation
                                                                     Social Media
     the vast majority of brand related content




                                                             Produced by
27
                                               Property of Aegis Media. All rights reserved.
An estimated 65   million Facebook users                                  Next
                                                                         Generation
                                                                  Social Media
     ‘’Like’’ something every day




                                                          Produced by
28
                                            Property of Aegis Media. All rights reserved.
The most popular Facebook pages are for
                                                                                  Next
                                                                            Generation
                                                                     Social Media
     movies, TV shows and books




                                                             Produced by
29
                                               Property of Aegis Media. All rights reserved.
Jimmy Choo’s twitter & Foursquare treasure                               Next
                                                                        Generation
     hunt                                                        Social Media




                                                         Produced by
30
                                           Property of Aegis Media. All rights reserved.
Question - How many searches does Twitter support Media
                                                                                     Next
                                                                               Generation
                                                     Social
     each day, inc queries in other search engines?




                     8 million?
                     80 million?
                     800 million?


                                                                Produced by
31
                                                  Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Facebook ads work better if a friend has                                Next
                                                                       Generation
                                                                 Effectiveness

     interacted with them




                                                        Produced by
33
                                          Property of Aegis Media. All rights reserved.
A Foursquare    screengrab from the launch of                             Next
                                                                         Generation
                                                                   Effectiveness

     the iPhone   4 in New York




                                                          Produced by
34
                                            Property of Aegis Media. All rights reserved.
Question - what percent of people exposed to an
                                                                                     Next
                                                                               Generation
                                                                         Effectiveness
     online campaign go on to visit the advertiser’s site?




                           1.6%?
                           2.6%?
                           3.6%?


                                                                Produced by
35
                                                  Property of Aegis Media. All rights reserved.
Next
                             Generation
                        Technology




Property of Aegis Media. All rights reserved.
20 million people watched the Indian Premier                             Next
                                                                        Generation
                                                                             Sport
     League on YouTube




                                                         Produced by
37
                                           Property of Aegis Media. All rights reserved.
The World   Cup broke internet traffic records                                Next
                                                                             Generation
                                                                                  Sport




                                                              Produced by
38
                                                Property of Aegis Media. All rights reserved.
The WorldCup broke the record for the most                                  Next
                                                                           Generation
                                                                                Sport
     tweets per second




                                                            Produced by
39
                                              Property of Aegis Media. All rights reserved.
Foursquare and CNN partnered to produce                                  Next
                                                                        Generation
                                                                             Sport
     Special world Cup badges




                                                         Produced by
40
                                           Property of Aegis Media. All rights reserved.
Next

     The World   Cup was a treat for data nerds
                                                                          Generation
                                                                               Sport




                                                           Produced by
41
                                             Property of Aegis Media. All rights reserved.
Question - how many of the 86 million people                                    Next
                                                                               Generation
     who saw Coca Cola’s sponsored trend on twitter                                 Sport

     interacted with it?




                                                                Produced by
42
                                                  Property of Aegis Media. All rights reserved.
@




                       Produced by
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         Property of Aegis Media. All rights reserved.
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Next Generation Media Quarterly - July 2010

  • 1. 1 Property of Aegis Media. All rights reserved.
  • 2. Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. The Next generation is… - technology transforming media - content accessible anywhere - people in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. 195m Chinese under the age of 25 use the internet, Next Generation People with 74% accessing via a mobile phone Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. The average UK internet user spends nearly 24 Next Generation People hours a month online Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. 13% of American internet users bought virtual Next Generation People goods in the last 12 months Produced by 7 Property of Aegis Media. All rights reserved.
  • 8. Question - How old is the average British social Next Generation gamer? People 28? 38? 48? Produced by 8 Property of Aegis Media. All rights reserved.
  • 9. Property of Aegis Media. All rights reserved.
  • 10. One third of American teens send over Next Generation Mobile 100 texts per day Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. Non-phones, e.g. portable gaming consoles, Next Generation account for over 20% of American mobile ad views Mobile Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. Global smartphone sales rose 49% year on Next Generation year in the first quarter of 2010 Mobile Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. Nearly a quarter of American mobile users have Next Generation a smartphone Mobile Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. Vodafone generates one third of its revenue Next Generation from non-voice services Mobile Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Apple generates 40% of it’s revenue from the Next Generation iPhone Mobile Produced by 15 Property of Aegis Media. All rights reserved.
  • 16. 108m handsets were sold in India in 2009-2010 Next Generation Mobile Produced by 16 Property of Aegis Media. All rights reserved.
  • 17. Question - India has no 3G network. How many 3G- Next Generation enabled phones are there in India? Mobile 260,000? 2.6 million? 26 million? Produced by 17 Property of Aegis Media. All rights reserved.
  • 18. Next Generation Content Property of Aegis Media. All rights reserved.
  • 19. YouTube now gets 2 billion video views Next Generation Content per day Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. Old Spice man gives live video answers Next Generation Content to tweets and comments Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. Next David Lynch’s 16 minute film for Dior Blue Generation Content Produced by 21 Property of Aegis Media. All rights reserved.
  • 22. I Can Has Cheezburger receives more than Next Generation Content 18,000 submissions a day from readers Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. Next Olympus’ augmented reality camera Generation Content Produced by 23 Property of Aegis Media. All rights reserved.
  • 24. Question - which retailer sells the most recorded Next Generation Content music in America? Produced by 24 Property of Aegis Media. All rights reserved.
  • 25. Next Generation Content Property of Aegis Media. All rights reserved.
  • 26. Twitter has over 125m registered users, and Next Generation Social Media is growing at over 300,000 users per day Produced by 26 Property of Aegis Media. All rights reserved.
  • 27. A minority of social network site users create Next Generation Social Media the vast majority of brand related content Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. An estimated 65 million Facebook users Next Generation Social Media ‘’Like’’ something every day Produced by 28 Property of Aegis Media. All rights reserved.
  • 29. The most popular Facebook pages are for Next Generation Social Media movies, TV shows and books Produced by 29 Property of Aegis Media. All rights reserved.
  • 30. Jimmy Choo’s twitter & Foursquare treasure Next Generation hunt Social Media Produced by 30 Property of Aegis Media. All rights reserved.
  • 31. Question - How many searches does Twitter support Media Next Generation Social each day, inc queries in other search engines? 8 million? 80 million? 800 million? Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Next Generation Content Property of Aegis Media. All rights reserved.
  • 33. Facebook ads work better if a friend has Next Generation Effectiveness interacted with them Produced by 33 Property of Aegis Media. All rights reserved.
  • 34. A Foursquare screengrab from the launch of Next Generation Effectiveness the iPhone 4 in New York Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Question - what percent of people exposed to an Next Generation Effectiveness online campaign go on to visit the advertiser’s site? 1.6%? 2.6%? 3.6%? Produced by 35 Property of Aegis Media. All rights reserved.
  • 36. Next Generation Technology Property of Aegis Media. All rights reserved.
  • 37. 20 million people watched the Indian Premier Next Generation Sport League on YouTube Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. The World Cup broke internet traffic records Next Generation Sport Produced by 38 Property of Aegis Media. All rights reserved.
  • 39. The WorldCup broke the record for the most Next Generation Sport tweets per second Produced by 39 Property of Aegis Media. All rights reserved.
  • 40. Foursquare and CNN partnered to produce Next Generation Sport Special world Cup badges Produced by 40 Property of Aegis Media. All rights reserved.
  • 41. Next The World Cup was a treat for data nerds Generation Sport Produced by 41 Property of Aegis Media. All rights reserved.
  • 42. Question - how many of the 86 million people Next Generation who saw Coca Cola’s sponsored trend on twitter Sport interacted with it? Produced by 42 Property of Aegis Media. All rights reserved.
  • 43. @ Produced by 43 Property of Aegis Media. All rights reserved.