1. 1
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2. …
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3. The Next generation is…
- technology transforming
media
- content accessible anywhere
- people in control
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4. Next
Generation
People
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5. 195m Chinese under the age of 25 use the internet, Next
Generation
People
with 74% accessing via a mobile phone
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6. The average UK
internet user spends nearly 24 Next
Generation
People
hours a month online
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7. 13% of American internet users bought virtual Next
Generation
People
goods in the last 12 months
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8. Question - How old is the average British social Next
Generation
gamer? People
28?
38?
48?
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10. One third of American teens send over Next
Generation
Mobile
100 texts per day
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11. Non-phones, e.g. portable gaming consoles, Next
Generation
account for over 20% of American mobile ad views Mobile
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12. Global smartphone sales rose 49% year on Next
Generation
year in the first quarter of 2010 Mobile
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13. Nearly a
quarter of American mobile users have Next
Generation
a smartphone Mobile
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14. Vodafone generates one
third of its revenue Next
Generation
from non-voice services Mobile
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15. Apple generates 40% of it’s revenue from the Next
Generation
iPhone Mobile
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16. 108m handsets were sold in India in 2009-2010
Next
Generation
Mobile
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17. Question - India has no 3G network. How many 3G- Next
Generation
enabled phones are there in India? Mobile
260,000?
2.6 million?
26 million?
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18. Next
Generation
Content
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19. YouTube now gets 2 billion video views
Next
Generation
Content
per day
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20. Old Spice man gives live video answers
Next
Generation
Content
to tweets and comments
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21. Next
David Lynch’s 16 minute film for Dior Blue
Generation
Content
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22. I Can Has Cheezburger receives more than Next
Generation
Content
18,000 submissions a day from readers
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23. Next
Olympus’ augmented reality camera
Generation
Content
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24. Question - which retailer sells the most recorded
Next
Generation
Content
music in America?
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25. Next
Generation
Content
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26. Twitter has over 125m registered users, and Next
Generation
Social Media
is growing at over 300,000 users per day
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27. A minority of social network site users create
Next
Generation
Social Media
the vast majority of brand related content
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28. An estimated 65 million Facebook users Next
Generation
Social Media
‘’Like’’ something every day
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29. The most popular Facebook pages are for
Next
Generation
Social Media
movies, TV shows and books
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30. Jimmy Choo’s twitter & Foursquare treasure Next
Generation
hunt Social Media
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31. Question - How many searches does Twitter support Media
Next
Generation
Social
each day, inc queries in other search engines?
8 million?
80 million?
800 million?
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32. Next
Generation
Content
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33. Facebook ads work better if a friend has Next
Generation
Effectiveness
interacted with them
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34. A Foursquare screengrab from the launch of Next
Generation
Effectiveness
the iPhone 4 in New York
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35. Question - what percent of people exposed to an
Next
Generation
Effectiveness
online campaign go on to visit the advertiser’s site?
1.6%?
2.6%?
3.6%?
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36. Next
Generation
Technology
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37. 20 million people watched the Indian Premier Next
Generation
Sport
League on YouTube
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38. The World Cup broke internet traffic records Next
Generation
Sport
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39. The WorldCup broke the record for the most Next
Generation
Sport
tweets per second
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40. Foursquare and CNN partnered to produce Next
Generation
Sport
Special world Cup badges
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41. Next
The World Cup was a treat for data nerds
Generation
Sport
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42. Question - how many of the 86 million people Next
Generation
who saw Coca Cola’s sponsored trend on twitter Sport
interacted with it?
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43. @
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