More detail at https://seo.co/marketing-funnels/

1. SEO Sales Funnel
Understanding Marketing Funnels
& Processes for SEO

2. < >
The Sales Funnel

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Sales Funnel
Top of funnel
Middle of
funnel
Bottom of
funnel
Purchase
Brief Review: The Sales Funnel
• Question format
• Little technical language
• Lower competition
• Comparisons
• Competing with ads
• Branded search queries
• High competition
• Heavier ad placement
Middle
Top
Attract with
SEO
Purchase
Bottom
SEO Works Well Here

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SEO Process

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Research
Audit
Optimize
Amplify
Iterate
5
Seo Process
< >
The SEO Methodology
• Define goals
• Identify keywords
• Analyze competition
• Define tests
Define the
competitive
landscape
• Indexation
• Accessibility
• Content
• Authority
Identify
position within
the landscape
• Site optimization
• Content optimization
• Technical optimization
• Local optimization
• Inbound links
• Trust
• Social
• Measure
• Report
Implementation

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Search Intent

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3 Types Of Search Intent
7
Three Types of Search Queries
Informational (Top of the funnel) - People looking for answer to
question or
• How to –
• Reviews –
• Definitions –
• News -
1
Navigational (Middle and bottom of the funnel) - Trying to find a
particular website/location2
Transactional (Bottom of the funnel) – Looking to buy
or spend money3
< >

8. < >
info@seo.co
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