Classifieds - Presentation by Rolv Erik Ryssdal, CEO of Schibsted Media Group at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. Competition
on the
Classified
market
ROLV ERIK RYSSDAL
CEO, Schibsted Media Group
NOAH Conference, 13 November 2015

3. 22
■ 6,800 Employees
■ 15bn Revenue (NOK)
■ 26 Countries
■ #1 in General Classifieds
in 24 markets
■ Reaching >200m people
worldwide
AGLOBAL LEADER WITHIN ONLINE MARKETPLACES

4. CLICK TO EDIT MASTER TITLE STYLE
3
20%
5%
11%
22%
31%
Revenue growth in local currency
FRANCENORWAYSWEDENSPAINITALY
OUR ESTABLISHED MARKETS BALANCE GROWTHAND
MONETISATION
Reveune growth Y/Y
1 424
1 145
1 044
444
372
270
+10%
+24%
Q3 15Q3 14Q3 13
EBITDARevenues
NOK

5. CLICK TO EDIT MASTER TITLE STYLE
z
4
0
50
100
150
200
250
300
350
400
-6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6
Traffic development; 1+1>2
Visits(indexed)
Months
4
-
50
100
150
200
250
300
350
-3 -2 -1 0 1 2 3 4 5 6
Newlistingsperday(indexed)
Quarters
New approved listings development
ON THE EMERGING MARKETS TRAFFIC DEVELOPMENTAND
NEWAD LISTNINGS IS THE FOUCS
In-market merge/
acquisition
In-market merge/
acquisition

6. 5
Market leading positions in
the largest European economies
Norway
0.5Belgium
0.5
Poland
UK 2.7
France 2.8
Germany 3.7
0.5
Sweden 0.6
Switzerland 0.7
Netherlands 0.9
Spain 1.4
Russia 2.1
Italy 2.2
Schibsted market leaders
GDP 2013 (USDtrn) per country
THIS PROVIDESABALANCED PORTFOLIO WITH STRONG
FOOTPRINTAROUND THE GLOBE

7. 6
z
SOCIAL AND MESSAGING PLATFORMS
NEW PLAYERS – THE VERTICAL SPECIALISTS
MOBILE-ONLY MARKETPLACES
TRADITIONAL ONLINE CLASSIFIEDS
PAST SUCCESS IS NOTAGUARANTEE INACHANGING
COMPETITIVE LANDSCAPE

8. HOW DO WE FACE THIS
NEW COMPETITION?

9. CLICK TO EDIT MASTER TITLE STYLE
8
ACTIVE SCOUTING ON THE START-UP SCENE TO
DRIVE DISRUPTION FROM WITHIN
Native mobile app Shpock caters for a fast growing, new
segment within online classifieds
Young users, small goods, fast ad insertion
Top download rankings in UK, Germany and Austria
Increased ownership, Schibsted now holds 91%

10. CLICK TO EDIT MASTER TITLE STYLE
9
WEARE BUILDING
FOR INNOVATION
AND GROWTH
PRODUCT APIs
USER EXPERIENCE
CLASSIFIED
PLATFORM
MEDIA
PLATFORM
USERS
AD PLATFORM
ANALYTICS
COMMON DATA MODEL
INFRASTRUCTURE
Marketplace 2.0
Identified Web
Transaction and end-to-
end models
Deeply integrated social
mechanism
NEW
GROWTH
IDENTITY AND PAYMENTS

11. Competition
on the
Classified
market
ROLV ERIK RYSSDAL
CEO, Schibsted Media Group
NOAH Conference, 13 November 2015

12. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®