Get tips on setting goals and creating a mission statement that will not only keep you focused, but also help you build your marketing presence for your practice.

1. FOCUS
N at iona l Gui ld of H y pn otis ts
NATIONAL GUILD OF
HYPNOTISTS CONVENTION2016
on
The National Guild of Hypnotists 2016 Annual
Convention, Exhibition and Educational
Conference will be held August 12-14, 2016,
at the Royal Plaza Hotel & Trade Center in
Marlborough, Massachusetts.
Follow this link to:
REGISTER NOW
Issue: 8
2016
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PAGE 2.
“No matter how many
mistakes you make or
how slow your
progress ... You're still
way ahead of everyone
who isn't trying.”
Tony Robbins
“By being
yourself, you
put something
wonderful in the
world that was
not there before.”
Edwin Elliot

2. Page 2
The written declaration of an organization’s core
purpose is often described as its mission state-
ment. Effective mission statements:
1. Communicate intended direction to everyone
in an organization.
2. Provide a filter so that members of the
organization can stay “on course” moving toward
the initiatives that represent the group’s highest
priority.
3. Clearly communicate who is being served by
the organization and in what ways.
The mission statement of the National Guild of
Hypnotists is:
“Consulting Hypnotists help ordi-
nary, everyday people with ordinary,
everyday problems using individual
hypnotic techniques.”
Your Personal Mission Statement
In addition to an organization’s mission statement, many professionals find they benefit
from the development of a personal mission statement. The personal mission state-
ment helps individuals define goals, ensure they are striving toward achievable
goals, create accountability and a way to track progress, and — like a corporate or
organizational mission statement — filter ideas and initiatives that might consume
valuable resources and derail you from your true purpose.
For many business people, a personal mission statement takes the place of New Year’s
Resolutions and is typically more specific, more structured, and of course, feels logical to
write and launch in any season of the year, not just on January 1. A simple ‘today’s world’
approach to the personal mission statement is to check what people see when they Google
your name. Now determine what you WANT them to see and set a plan for the actions you
will take to accomplish these goals.
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PAGE 3.
Mission-Driven

3. Page 3
If you are already achieving the types of goals for which you want to be recognized, and
this is not the information Google is reporting about you, then your challenge is to continue
to do what you are doing, to look for ways to achieve more recognition for these efforts,
and to market your personal brand more effectively, by sharing online more content about
yourself and your activities.
If you find however, that you still have goals you have not yet achieved, then using a
personal mission statement can be a way to help you define and accomplish these goals.
In today’s search engine driven world, your name, and the search results it yields, inevita-
bly becomes your brand.
The Elevator Speech
Many members of the NGH, use a shorter version of the NGH mission statement to
explain the role of the National Guild of Hypnotists to others. You may hear NGH
members say something like this: “We help ordinary, everyday people
with problems.”
In using this shortened version, NGH members are essentially creating an elevator speech.
You know that an elevator speech has accomplished its purpose when the person hearing
it, looks at you and enthusiastically says, “So tell me, how do you do that?”
An effective elevator speech so captivates listeners, they are compelled to ask you to tell
them more about what it is you do and how you do it.
...which is exactly the open door you are always looking to find.
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PAGE 4.
...So Tell Me, How Do You Do
That?

4. Page 4 The Pathway to Success
Education and Training
Whatever your personal mission statement may be, achieving it always involves continuing
to learn, grow, explore new ideas, and refine current skills.
As a professional consulting hypnotist, if you could participate in a three-day weekend that
offers over 300 seminars and workshops presented by more than 180 different speakers—
wouldn’t you do it for the learning opportunities alone?
Of course you would!
Now add in fellowship and networking with your peer professionals, the opportunity to earn
continuing education credits, and the chance to be part of a resume-building experience…
Clearly, the decision to attend the 2016 National Guild of Hypnotists Convention is a
no-brainer.
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PAGE 5.
Our future is now.
Don’t be a fish out of water in
your own profession.
Register today for the 2016 NGH
Convention

5. Page 5
Connect today. Only you
control your future.
w w w . n g h . n e t
Home to website for the National Guild of Hypnotists.
t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m
A place for sharing plans, ideas, and excitement about each upcom-
ing NGH Convention.
w w w . f a c e b o o k . c o m / n g h h q
The NGH Facebook Fan page.
w w w . f a c e b o o k . c o m / g r o u p s /
n a t i o n a l g u i l d o f h y p n o t i s t s
The National Guild of Hypnotists group on Facebook.
(Site registrations is required)
w w w . h y p n o t i s t s c o n v e n t i o n . c o m
A public-facing blog for sharing NGH news (your news!) with current
members, prospective members, clients, and prospective clients.
h t t p : / / w w w . l i n k e d i n . c o m / g r o u p s /
N a t i o n a l - G u i l d - H y p n o t i s t s - I n c - N G H -
4 8 2 6 9 / a b o u t
The NGH Group on LinkedIn.
h t t p : / / n g h n e t w o r k . c o m
A social network for all NGH members, created to help members in-
teract with the Guild and its global membership base.
h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s
NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh16 when
mentioning the 2016 NGH Convention.
https://plus.google.com/u/0/
communities/108750053845759372021
NGH Google+ Group
Where should you participate and share?
All 9 sites. Each web platform serves a different function and makes
it easy for you to interact, engage, and share in different ways and
with different groups.
Welcome to the
2016 NGH Convention Newsletter!
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consulting hypnotist.
2016 NGH CATALOG
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