4. ROADMAP
• What is it?
• How can you use it? (Hint, goals!)
• Nuts, bolts and best practices
– The good
– For bad
– Special circumstances
• Try it out!
• Last questions & thoughts
20. Don’t:
1. Ignore your fans.
2. Abandon your page.
3. Hide your Facebook page on your
website.
4. Write like a press release.
5. Feel like you have to reinvent the
content wheel.
21. Do:
1. Use photos to your advantage.
2. Direct people back to your website.
3. Write short, pithy statements.
4. Tell people about community
happenings.
5. Promote your events.
* Use groups?
22. A Simple Strategy
• Post a few times per week.
• Promote upcoming agency &
community events and deadlines.
• Document your events in photos (or
even video!)
• Post documentation, tagging fans.
• Respond to any new questions or
comments when you post.
• Integrate groups?
23. You choose!
Demo Facebook OR
Discuss your special projects.
24. Let’s brainstorm
your projects:
• Young Moms Connect
• Participant contact and more
• Website revamp
• Wake County Designation
• Facebook policy
• Anybody have a conference?
• Ever need to put documents online but
don’t have tech resources?