Social Media for AHPERD Organizations
Is your AHPERD organization interested in social media but not sure where to start? If so, this presentation is for you! Learn tips and tricks about Facebook, Twitter, and more, from NCAAHPERD's Communications and Membership Coordinator Nathan Acosta. You'll learn how NCAAHPERD engages its 2,500+ members online, while creating a greater brand awareness and encouraging greater membership at the same time. ABOUT US Established in 1921, the North Carolina Alliance for Athletics, Health, Physical Education, Recreation, and Dance (NCAAHPERD) is a professional organization and advocacy group for North Carolina's more than 3,000 educators in motion. IsPOD: FIGHTING CHILDHOOD OBESITY In 2007, NCAAHPERD launched In-School Prevention of Obesity and Disease (IsPOD) , a multi-faceted system designed to combat the surge in childhood obesity while raising awareness about the importance of quality physical education. IsPOD is supported via a $3.6 million grant from the Kate B. Reynolds Charitable Trust and grants from the NC Health and Wellness Trust Fund and the Blue Cross Blue Shield Foundation of North Carolina. FOR MORE INFORMATION Visit http://www.ncaahperd.org and http://www.ispod.info. Contact us via email at info@ncaahperd.org or call 888-840-6500.
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Social Media for AHPERD Organizations
- 1. Social Media Best Practices and Your Guide to Getting Started – Tips and Tricks from the Tarheel State Dr. Ron Morrow, Executive Director Nathan Acosta, Communications and Membership Coordinator Date
- 2. About Us About Ron: Prior career as DavidsonCollege swim coach Davidson College Has 3 dogs
- 3. About Us About Nathan Elon University ‘09 Integrated StrategicMarketing/CorporateCommunications LOVES to travel
- 4. Goals Understand why social media is a win with your organization Overview of the services used in NC Tips and Tricks
- 5. Video: Is Social Media a Fad?
- 6. NO
- 7. BENEFITS FREE & more efficient Dynamic communication Stronger brand/increased awareness Fun Perfectly integrated into your existing communication channels
- 9. events
- 10. advocacy
- 12. photos
- 17. advocacy
- 19. news and info
- 23. FACEBOOK Are YOU a fan?!facebook.com/ncaahperd
- 24. FACEBOOK Start here first Few skills requiredMAIN FEATURES Status updates Group wall Events Photo album Wide variety of other applications/highly customizeable
- 25. Not Just for Younger Folks 41% of NCAAHPERD’s fans are 35 or older
- 26. Facebook Page
- 27. Customer Service
- 29. Fans can see one another
- 30. Events “App”
- 34. Story on blog
- 35. Status update
- 36. Leads To:
- 39. Engaged members
- 41. Twitter 140 character messages “birds chirping” LIFE (links, info, fun, events) Permission based Relationship building & brand monitoring Mobile updates Many apps/extensions
- 42. Example of a Tweet
- 43. Layout
- 44. Examples Retweeting = Free press! Ex: 144 Joe: 4 nPlay 256 NASPE 393 AAHPERD +126 923
- 45. The Twitter Community ASK Search for specific topic & get live results LISTEN to physical educators from all over the world SHARE “Retweet” your favorite tweets to your own subscribers ncaahperd.org/socialmedia.html
- 46. YOUTUBE Broadcasting Educators in Motion youtube.com/ncaahperd
- 47. YouTube Channel
- 49. YouTube Very involving You don’t have to be a videographer to make quality content your members will enjoy watching
- 50. Blog Subscribe today! ncaahperdblog.wordpress.com
- 55. At School
- 56. Awareness
- 57. Conventions
- 58. Get Involved
- 59. High School
- 60. K-8
- 61. IsPOD
- 62. Leadership/Staff
- 63. On themove
- 64. PEA/Associations
- 65. Professional DevelopmentExperience for yourself at:http://ncaahperdblog.wordpress.com/
Editor's Notes
- Watch some or all of the 4 minute video on YouTube that shows the massive influence of social media.
- (Social media is NOT a fad)
- FREEvs. direct marketing, “old-fashioned” communications
- Start here firstYour members are already on Facebook and know how to use it.Some of the most effective without the technical If you have a Facebook profile, you are probably already a fan of something yourselfNo high skill required.