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Social Media for AHPERD Organizations
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Social Media for AHPERD Organizations

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Is your AHPERD organization interested in social media but not sure where to start? If so, this presentation is for you! ...

Is your AHPERD organization interested in social media but not sure where to start? If so, this presentation is for you!

Learn tips and tricks about Facebook, Twitter, and more, from NCAAHPERD's Communications and Membership Coordinator Nathan Acosta.

You'll learn how NCAAHPERD engages its 2,500+ members online, while creating a greater brand awareness and encouraging greater membership at the same time.

ABOUT US

Established in 1921, the North Carolina Alliance for Athletics, Health, Physical Education, Recreation, and Dance (NCAAHPERD) is a professional organization and advocacy group for North Carolina's more than 3,000 educators in motion.


IsPOD: FIGHTING CHILDHOOD OBESITY

In 2007, NCAAHPERD launched In-School Prevention of Obesity and Disease (IsPOD) , a multi-faceted system designed to combat the surge in childhood obesity while raising awareness about the importance of quality physical education. IsPOD is supported via a $3.6 million grant from the Kate B. Reynolds Charitable Trust and grants from the NC Health and Wellness Trust Fund and the Blue Cross Blue Shield Foundation of North Carolina.


FOR MORE INFORMATION

Visit http://www.ncaahperd.org and http://www.ispod.info. Contact us via email at info@ncaahperd.org or call 888-840-6500.

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  • Watch some or all of the 4 minute video on YouTube that shows the massive influence of social media.
  • (Social media is NOT a fad)
  • FREEvs. direct marketing, “old-fashioned” communications
  • Start here firstYour members are already on Facebook and know how to use it.Some of the most effective without the technical If you have a Facebook profile, you are probably already a fan of something yourselfNo high skill required.

Social Media for AHPERD Organizations Presentation Transcript

  • 1. Social Media
    Best Practices and Your Guide to Getting Started – Tips and Tricks from the Tarheel State
    Dr. Ron Morrow, Executive Director
    Nathan Acosta, Communications and Membership Coordinator Date
  • 2. About Us
    About Ron:
    Prior career as DavidsonCollege swim coach
    Davidson College
    Has 3 dogs
  • 3. About Us
    About Nathan
    Elon University ‘09
    Integrated StrategicMarketing/CorporateCommunications
    LOVES to travel
  • 4. Goals
    Understand why social media is a win with your organization
    Overview of the services used in NC
    Tips and Tricks
  • 5. Video: Is Social Media a Fad?
  • 6. NO
  • 7. BENEFITS
    FREE & more efficient
    Dynamic communication
    Stronger brand/increased awareness
    Fun
    Perfectly integrated into your existing communication channels
  • 8. NCAAHPERD Social Media:
    • news and info
    • 9. events
    • 10. advocacy
    • 11. member interviews
    • 12. photos
    • 13. friends/stay-in-touch
    • 14. Instant point-of-contact
    • 15. worldwide collaboration
    • 16. scholarly research
    • 17. advocacy
    • 18. vendor recruiting
    • 19. news and info
    • 20. feature stories/member submissions
    • 21. polls/interactivity (maps)
    • 22. group discussion
  • Social Media Surprises
    Don’t have to be an expert
    Few skills required
    100% free
    Biggest investment is your time
    Very insightful
    Changes often and there are always new uses!
  • 23. FACEBOOK
    Are YOU a fan?!facebook.com/ncaahperd
  • 24. FACEBOOK
    Start here first
    Few skills requiredMAIN FEATURES
    Status updates
    Group wall
    Events
    Photo album
    Wide variety of other applications/highly customizeable
  • 25. Not Just for Younger Folks
    41% of NCAAHPERD’s
    fans are 35 or older
  • 26. Facebook Page
  • 27. Customer Service
  • 28. Friends/Events/Promotion
  • 29. Fans can see one another
  • 30. Events “App”
  • 31.
  • 32.
  • 33. Creative Opportunity
    Featured Teacher
    • Photos on Facebook
    • 34. Story on blog
    • 35. Status update
    • 36. Leads To:
    • 37. Connected Community
    • 38. Year-round recognition
    • 39. Engaged members
    • 40. External press?
  • TWITTER
    Follow us @NCAAHPERD
    twitter.com/ncaahperd
  • 41. Twitter
    140 character messages
    “birds chirping”
    LIFE (links, info, fun, events)
    Permission based
    Relationship building & brand monitoring
    Mobile updates
    Many apps/extensions
  • 42. Example of a Tweet
  • 43. Layout
  • 44. Examples
    Retweeting =
    Free press!
    Ex: 144
    Joe: 4
    nPlay 256
    NASPE 393
    AAHPERD +126
    923
  • 45. The Twitter Community
    ASK
    Search for specific topic & get live results
    LISTEN
    to physical educators from all over the world
    SHARE
    “Retweet” your favorite tweets to your own subscribers
    ncaahperd.org/socialmedia.html
  • 46. YOUTUBE
    Broadcasting Educators in Motion
    youtube.com/ncaahperd
  • 47. YouTube Channel
  • 48.
  • 49. YouTube
    Very involving
    You don’t have to be a videographer to make quality content your members will enjoy watching
  • 50. Blog
    Subscribe today!
    ncaahperdblog.wordpress.com
  • 51. Day-to-day Communication
  • 52. Interactive Features
  • 53. Easy Navigation
    View posts by categories:
    • Administrative
    • 54. Advocacy/Legislation
    • 55. At School
    • 56. Awareness
    • 57. Conventions
    • 58. Get Involved
    • 59. High School
    • 60. K-8
    • 61. IsPOD
    • 62. Leadership/Staff
    • 63. On themove
    • 64. PEA/Associations
    • 65. Professional Development
    Experience for yourself at:http://ncaahperdblog.wordpress.com/
  • 66. Questions?
    • Demo time –
    nathan@ncaahperd.org