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National Aeronautics Space Administration




    7-Step Project Management Process
    Mr. John Marinaro
    NASA Safety Center




    www.nasa.gov
Project Management – Two Options




2
Project Management Facts
All projects begin very successfully (meeting most or all
requirements, on cost, on schedule); but statistically many quickly
take a turn for the worse…

    Standish Group’s CHAOS 2009 Report
     Successful projects are defined as projects
       delivered on time, on budget, with required
       features and functions.
        Challenged projects are defined as late, over
         budget, and/or with less than the required
         features and functions.
        Failed projects are defined as cancelled prior to
         completion or delivered and never used.




And because of this –
        Each Project is a Career-defining Opportunity for the Project Manager and
        Team Leadership




3
Agenda
The NASA Safety Center Technical Excellence Office’s
7-Step Project Management Process:
       Establish your vision
       Describe the end result
       Use “backward planning”
       Use “forward action planning”
       Identify metrics
       Rely on your team
       Communicate frequently




4
STEP 1 – Establish Your Vision for the Project
       What it is              Why it’s Important                Sage Advice

"A project vision is the      No project can make          “Your Vision should fit
picturing of the              serious progress             on the back of your
project's deliverable as      without a clear              business card” (to be
the solution to the           understanding of where       clear and concise)
stated need or                it is going and what it is         – Professor Bart Timm,
problem.”                     trying to achieve.                  Georgetown University
                                                           Executive Leadership Program
Vision Statement:             It is too easy to start
 Should be forward-          developing the solution
  thinking and reflective
                              before you fully
 Provides a long-term view   understand the
 Used by the leader to       problem!
  communicate mission
  clarity & to help avoid
  misunderstandings by the
  team

  5
STEP 1 – Establish Your Vision for the Project
Methodology
 A project vision requires a mission that leads to goals
 Goals should be SMART
    – Simple, Measurable, Attainable, Realistic, and Time-bound
 Where does the project vision come from? Ideally, it should come from
  the project's sponsor, but doesn't always. Vision means leadership and
  leadership must come from the project manager. So it is up to the
  project manager to gain a proper understanding of the sponsor's intent
  and interpret that into the project vision. Clearly that requires access to
  all the relevant information.




6
STEP 1 – Establish Your Vision for the Project
STEP Example
    My Vision for STEP (SMA Technical Excellence Program):
    Create the NASA University for Safety and ultimately become the Harvard and MIT
    of NASA Safety.




Other Examples
     “I believe that this nation should commit itself to achieving the goal,
      before this decade is out, of landing a man on the moon and returning
      him safely to the earth.” – JFK, Moon Speech
     "I Have a Dream” – MLK, "I Have a Dream" speech



7
STEP 2 – Develop Project Success Criteria
        What it is                Why it’s important            Sage Advice
Statements that provide          NPR 7120.5 tells us:      “Begin with the end in
objectives, guidelines,
                                 “The Project Manager      mind”
procedures, and standards
that are to be used to execute   is then responsible for             – Stephen Covey
the development, design,                                            Author, 7 Habits of
                                 the evolution of the            Highly Effective People
and/or implementation
portions of a project.
                                 project concept and
                                 ultimate project
Project Success                  success.”                 Develop your project
Dimensions Include:
                                                           success criteria for all
  Accomplishing Minimum                                   four dimensions at the
   Science/Technical
                                                           beginning of the
   Objectives
                                                           project.
  Keeping On Cost
  Staying On Schedule
  Meeting Safety and Risk
   Factor Criteria

  8
STEP 2 – Develop Project Success Criteria
Methodology
     Project Success Criteria: Criteria that should be clearly defined and
      agreed before significant development is initiated.
     These may be defined in a number of ways such as:
      – Project Objectives (or goals)
      – Requirements – typically technical (performance) requirements
      – Critical Success Factors – typically measurable factors that, when present in
        the project's environment, are most conducive to the achievement of a
        successful project
      – Key Performance Indicators – typically measures upon which the project will
        be judged




9
STEP 2 – Develop Project Success Criteria

STEP Examples
      STEP Level 1 designed, developed, tested, and rolled out by Sept. 30, 2009
      Appropriate for everyone from the Administrative Assistant to the Administrator;
       focused on NASA Safety
      Approximately 25 hours in duration; all web-based
      Levels 2 – 4: 137 hours of coursework; courses to be available on SATERN as
       online learning by Oct 2010


Other Examples
     To meet the mission objective of landing on the moon with 99.7-percent
     probability of success, the guidance system had to be able to correct for off
     nominal initial-condition errors, for system errors during the descent, and for
     uncertainties of the lunar terrain on approach to the landing area – Apollo 11




10
STEP 3 – Apply the “Backward Planning Process”
       What it is            Why it’s important              Sage Advice

Starts with a critical      It’s often easier to view   “If you don't know
event or deliverable; all   a complicated project       where you are going,
of the major actions        when you start by           any road will get you
leading up to it are        visualizing the             there.”
planned in reverse          successful outcome.                        -Lewis Carroll
                                                                Alice in Wonderland
order based on time         This ensures that every
required to complete        intermediate action is
the action.                 focused on achieving
                            that final outcome.




  11
STEP 3 – Apply the “Backward Planning Process”
Methodology
Backward Planning Process
   Identify the critical event
   Identify all the preliminary actions
   Arrange the preliminary actions in chronological order
   Estimate the time needed for each action
   Schedule the critical event first and then all preliminary actions
   Check for feasibility

DON’T forget to do contingency planning and MAKE SURE that you factor
contingency into each element of the plan.

Recommendation -- Do this in a facilitated session, on a whiteboard, with
all of your key staff/team leads (and contractor leads, if possible) present.

12
STEP 3 – Apply the “Backward Planning Process”
STEP Example
     6. STEP Level 1 Rollout NLT Sept. 30, 2009.
     5. STEP Level 1 Operational Beta Test conducted at two operational Centers
     4. Internal Level 1 Curriculum Beta Test
     3. Unit/Module Level Test
     2. Level 1 Curriculum and Individual Module Development
     1. Level 1 Re-baseline and Scheduling Exercise


Other Examples
7120.5
     6. Launch Date (Not Later Than xx/xx/xxxx with contingency built in)
     5. Launch Readiness Review and Launch Preparations
     4. Initiate System Testing (NLT xx/xx/xx)                     Remember:
     3. Initiate Final Design and Fabrication                      80% on time is better
     2. Initiate Preliminary Design                                than 100% late.
     1. Initiate Concept and Technology Development
13
STEP 4 – Use “Forward Action Planning”
       What it is        Why it’s important               Sage Advice

“A formal action        It helps communicate         “Expect the best, plan
planning and tracking   the:                         for the worst, and
process”                     What                   prepare to be
                             Who                    surprised.”
                             When                               – Denis Waitley
                                                        Motivational Speaker and
                             Why
                                                                         Author

                        It helps prioritize and
                        balance the load across
                        the team.

                        It is a key contributor to
                        project success.



  14
STEP 4 – Use “Forward Action Planning”
Methodology
Forward Planning Process
        List all critical events (actions)
        Determine the performance outcomes
        Assign implementers and monitors for each item
        Estimate the time needed for each action
        Create a schedule with milestones for completion
        Maintain the plan and review periodically



Don’t forget to establish clear closure criteria for each action.



15
STEP 4 – Use “Forward Action Planning”
STEP Example




16
STEP 5 – Measure, Measure, Measure
       What it is            Why it’s important           Sage Advice

Identify specific metrics   Managers can and         “What you can measure,
to instill confidence and   should use performance   you can manage.”
to measure and              measures to evaluate,                  – unknown
communicate progress .      control, budget,
                            motivate, promote,
                            celebrate, learn, and
                            improve.




  17
STEP 5 – Measure, Measure, Measure
Methodology
      Determine what outcome and activity measures would tell the story
      In project management, performance metrics are used to assess the
       health of the project and consist of the measuring of six criteria:
       time, cost, resources, scope, quality, and actions.
                                    Neville Turbit, 2008 – Measuring Project Health
      Include customer success criteria in the performance measurements




18
STEP 5 – Measure, Measure, Measure
STEP Example




                                                                 Pre-STEP STEP

Other Examples
     Empire State building (ESB) specs:
        Exceed the height of the Chrysler Building
        Completion in one and a half years
     Empire State building (ESB) outcomes:
          Completed in one year and 45 days... (ahead of schedule);
          Cost $40,948,900 (including land) but under budget, due to depression
          Met the design specifications.
          Project was a success; building was a rental failure. Took 17 yrs to become
           profitable.

19
STEP 6 – Rely on Your Team
       What it is         Why it’s important                Sage Advice

Team – group of people   A well constructed and       Teamwork is the ability
working toward a         well organized team of       to work together
common objective         competent individuals        toward a common
                         can accomplish much          vision. The ability to
                         more together than           direct individual
                         they could as                accomplishments
                         individuals working on       toward organizational
                         independent, loosely-        objectives. It is the fuel
                         coupled activities.          that allows common
                                                      people to attain
                         They are able to             uncommon results.”
                         provide real-time
                                                                   Andrew Carnegie
                         advice and peer review
                         capabilities for difficult
                         and complex activities.
  20
STEP 6 – Rely on Your Team
Methodology
A strong and sound team:
   Focuses on Stakeholder outcomes
   Applies “SMART” goals
   Has committed leadership
   Achieves mutual trust
   Collaborates to set direction and solve problems
   Obtains individual commitments
   Establishes discipline of personal accountability
   Identifies and removes barriers




21
STEP 6 – Rely on Your Team
STEP Example
      Organized the team around clear roles and responsibilities
      Implemented formal organizational development and teambuilding activities
      Facilitated Team meeting to focus on strategic planning, near-term activities, and
       individual common program standardization and functionality
      Balanced the Action item distribution and Task lead/monitoring
      Included our contractor leads in all key program decision-making sessions


Other Examples
      The Great Pyramid of Giza, constructed around 2,650 BC, represents a clear
       example of sustained high performance teamwork by an estimated 100,000
       workers over a span of 20 years.
      “It was the teamwork that had been forged in mission control over the years
       that helped make that rescue possible.” – Gene Krantz, Apollo 13


22
STEP 7 – Communicate Frequently
       What it is           Why it’s important                 Sage Advice
Communication not only   Many projects are short-        "Leaders who make it a
keeps everyone up-to-    term, and therefore             practice to draw out the
date on the project      project communication is        thoughts and ideas of
progress, but also       temporary. This means           their subordinates and
facilitates buy-in and   that communication              who are receptive even to
ownership of major       systems need to be              bad news will be properly
project decisions and    established quickly in          informed.
milestones.              shorter periods of time. It
                                                         Communicate downward
                         is just as important to
                                                         to subordinates with at
                         develop a communication
                                                         least the same care and
                         plan for the project as it is
                                                         attention as you
                         to develop task planning.
                                                         communicate upward to
                                                         superiors.”
                                                                        - L. B. Belker




  23
STEP 7 – Communicate Frequently
Methodology
      Communication not only keeps everyone up-to-date on the project
       progress, but also facilitates buy-in and ownership of major project
       decisions and milestones.
      To ensure the success of a project much information, including
       expectations, goals, needs, resources, status reports, budgets and
       purchase requests, needs to be communicated on a regular basis to all
       the major stakeholders.
      Another challenge is that projects often include cross-functional or
       inter-organizational teams. Project teams are not normally natural
       teams and sometimes do not even reside in the same geographic
       location.

http://www.corneliusassoc.com/CA/new/impact/April2002/pmcommun.htm



24
STEP 7 – Communicate Frequently
STEP Example
      Weekly PM Staff Meetings were established to communicate left/right and
       up/down – keep everyone informed and include contractors
      Focus sessions established for key programmatic elements
      Webcasts used to inform the customers and stakeholders simultaneously
      Visited every Center SMA Director personally prior to rollout and established
       Center SMA Liaisons amongst Team


Other Examples
The Latimer Group:
      As business gets more complex, great leadership is more dependent than ever
       on simple and clear communication.
      As we think about the examples of great leadership we have seen, the common
       denominator among them is always great communication.
      The realities of the 21st century place a disproportionate level of importance on
       communication skills.
25
In Closing

Remember                  Simple STEPs

A couple of other key considerations for new Project Managers:
      Disenfranchising a new team – discounting and trashing everything that they
       have worked hard on to date before you got there (Guaranteed to lose your
       team at the Starting Line)

      Lead the team –
         – Challenge them
         – Motivate them
         – Help them when they need it
         – Make the assignments, get out of the way, and let them do their jobs
         – Roll up your sleeves and get dirty with them
         – Don’t ask anyone to do anything you are not willing to do yourself
         – Cultivate them
         – Recognize them
         – Celebrate with them and let them recharge their batteries and sharpen their tools
           from time to time
         – Remind them to go home and enjoy their families
26

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John marinaro pm_process

  • 1. National Aeronautics Space Administration 7-Step Project Management Process Mr. John Marinaro NASA Safety Center www.nasa.gov
  • 2. Project Management – Two Options 2
  • 3. Project Management Facts All projects begin very successfully (meeting most or all requirements, on cost, on schedule); but statistically many quickly take a turn for the worse… Standish Group’s CHAOS 2009 Report  Successful projects are defined as projects delivered on time, on budget, with required features and functions.  Challenged projects are defined as late, over budget, and/or with less than the required features and functions.  Failed projects are defined as cancelled prior to completion or delivered and never used. And because of this – Each Project is a Career-defining Opportunity for the Project Manager and Team Leadership 3
  • 4. Agenda The NASA Safety Center Technical Excellence Office’s 7-Step Project Management Process:  Establish your vision  Describe the end result  Use “backward planning”  Use “forward action planning”  Identify metrics  Rely on your team  Communicate frequently 4
  • 5. STEP 1 – Establish Your Vision for the Project What it is Why it’s Important Sage Advice "A project vision is the No project can make “Your Vision should fit picturing of the serious progress on the back of your project's deliverable as without a clear business card” (to be the solution to the understanding of where clear and concise) stated need or it is going and what it is – Professor Bart Timm, problem.” trying to achieve. Georgetown University Executive Leadership Program Vision Statement: It is too easy to start  Should be forward- developing the solution thinking and reflective before you fully  Provides a long-term view understand the  Used by the leader to problem! communicate mission clarity & to help avoid misunderstandings by the team 5
  • 6. STEP 1 – Establish Your Vision for the Project Methodology  A project vision requires a mission that leads to goals  Goals should be SMART – Simple, Measurable, Attainable, Realistic, and Time-bound  Where does the project vision come from? Ideally, it should come from the project's sponsor, but doesn't always. Vision means leadership and leadership must come from the project manager. So it is up to the project manager to gain a proper understanding of the sponsor's intent and interpret that into the project vision. Clearly that requires access to all the relevant information. 6
  • 7. STEP 1 – Establish Your Vision for the Project STEP Example My Vision for STEP (SMA Technical Excellence Program): Create the NASA University for Safety and ultimately become the Harvard and MIT of NASA Safety. Other Examples  “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” – JFK, Moon Speech  "I Have a Dream” – MLK, "I Have a Dream" speech 7
  • 8. STEP 2 – Develop Project Success Criteria What it is Why it’s important Sage Advice Statements that provide NPR 7120.5 tells us: “Begin with the end in objectives, guidelines, “The Project Manager mind” procedures, and standards that are to be used to execute is then responsible for – Stephen Covey the development, design, Author, 7 Habits of the evolution of the Highly Effective People and/or implementation portions of a project. project concept and ultimate project Project Success success.” Develop your project Dimensions Include: success criteria for all  Accomplishing Minimum four dimensions at the Science/Technical beginning of the Objectives project.  Keeping On Cost  Staying On Schedule  Meeting Safety and Risk Factor Criteria 8
  • 9. STEP 2 – Develop Project Success Criteria Methodology  Project Success Criteria: Criteria that should be clearly defined and agreed before significant development is initiated.  These may be defined in a number of ways such as: – Project Objectives (or goals) – Requirements – typically technical (performance) requirements – Critical Success Factors – typically measurable factors that, when present in the project's environment, are most conducive to the achievement of a successful project – Key Performance Indicators – typically measures upon which the project will be judged 9
  • 10. STEP 2 – Develop Project Success Criteria STEP Examples  STEP Level 1 designed, developed, tested, and rolled out by Sept. 30, 2009  Appropriate for everyone from the Administrative Assistant to the Administrator; focused on NASA Safety  Approximately 25 hours in duration; all web-based  Levels 2 – 4: 137 hours of coursework; courses to be available on SATERN as online learning by Oct 2010 Other Examples To meet the mission objective of landing on the moon with 99.7-percent probability of success, the guidance system had to be able to correct for off nominal initial-condition errors, for system errors during the descent, and for uncertainties of the lunar terrain on approach to the landing area – Apollo 11 10
  • 11. STEP 3 – Apply the “Backward Planning Process” What it is Why it’s important Sage Advice Starts with a critical It’s often easier to view “If you don't know event or deliverable; all a complicated project where you are going, of the major actions when you start by any road will get you leading up to it are visualizing the there.” planned in reverse successful outcome. -Lewis Carroll Alice in Wonderland order based on time This ensures that every required to complete intermediate action is the action. focused on achieving that final outcome. 11
  • 12. STEP 3 – Apply the “Backward Planning Process” Methodology Backward Planning Process  Identify the critical event  Identify all the preliminary actions  Arrange the preliminary actions in chronological order  Estimate the time needed for each action  Schedule the critical event first and then all preliminary actions  Check for feasibility DON’T forget to do contingency planning and MAKE SURE that you factor contingency into each element of the plan. Recommendation -- Do this in a facilitated session, on a whiteboard, with all of your key staff/team leads (and contractor leads, if possible) present. 12
  • 13. STEP 3 – Apply the “Backward Planning Process” STEP Example 6. STEP Level 1 Rollout NLT Sept. 30, 2009. 5. STEP Level 1 Operational Beta Test conducted at two operational Centers 4. Internal Level 1 Curriculum Beta Test 3. Unit/Module Level Test 2. Level 1 Curriculum and Individual Module Development 1. Level 1 Re-baseline and Scheduling Exercise Other Examples 7120.5 6. Launch Date (Not Later Than xx/xx/xxxx with contingency built in) 5. Launch Readiness Review and Launch Preparations 4. Initiate System Testing (NLT xx/xx/xx) Remember: 3. Initiate Final Design and Fabrication 80% on time is better 2. Initiate Preliminary Design than 100% late. 1. Initiate Concept and Technology Development 13
  • 14. STEP 4 – Use “Forward Action Planning” What it is Why it’s important Sage Advice “A formal action It helps communicate “Expect the best, plan planning and tracking the: for the worst, and process”  What prepare to be  Who surprised.”  When – Denis Waitley Motivational Speaker and  Why Author It helps prioritize and balance the load across the team. It is a key contributor to project success. 14
  • 15. STEP 4 – Use “Forward Action Planning” Methodology Forward Planning Process  List all critical events (actions)  Determine the performance outcomes  Assign implementers and monitors for each item  Estimate the time needed for each action  Create a schedule with milestones for completion  Maintain the plan and review periodically Don’t forget to establish clear closure criteria for each action. 15
  • 16. STEP 4 – Use “Forward Action Planning” STEP Example 16
  • 17. STEP 5 – Measure, Measure, Measure What it is Why it’s important Sage Advice Identify specific metrics Managers can and “What you can measure, to instill confidence and should use performance you can manage.” to measure and measures to evaluate, – unknown communicate progress . control, budget, motivate, promote, celebrate, learn, and improve. 17
  • 18. STEP 5 – Measure, Measure, Measure Methodology  Determine what outcome and activity measures would tell the story  In project management, performance metrics are used to assess the health of the project and consist of the measuring of six criteria: time, cost, resources, scope, quality, and actions.  Neville Turbit, 2008 – Measuring Project Health  Include customer success criteria in the performance measurements 18
  • 19. STEP 5 – Measure, Measure, Measure STEP Example Pre-STEP STEP Other Examples Empire State building (ESB) specs:  Exceed the height of the Chrysler Building  Completion in one and a half years Empire State building (ESB) outcomes:  Completed in one year and 45 days... (ahead of schedule);  Cost $40,948,900 (including land) but under budget, due to depression  Met the design specifications.  Project was a success; building was a rental failure. Took 17 yrs to become profitable. 19
  • 20. STEP 6 – Rely on Your Team What it is Why it’s important Sage Advice Team – group of people A well constructed and Teamwork is the ability working toward a well organized team of to work together common objective competent individuals toward a common can accomplish much vision. The ability to more together than direct individual they could as accomplishments individuals working on toward organizational independent, loosely- objectives. It is the fuel coupled activities. that allows common people to attain They are able to uncommon results.” provide real-time Andrew Carnegie advice and peer review capabilities for difficult and complex activities. 20
  • 21. STEP 6 – Rely on Your Team Methodology A strong and sound team:  Focuses on Stakeholder outcomes  Applies “SMART” goals  Has committed leadership  Achieves mutual trust  Collaborates to set direction and solve problems  Obtains individual commitments  Establishes discipline of personal accountability  Identifies and removes barriers 21
  • 22. STEP 6 – Rely on Your Team STEP Example  Organized the team around clear roles and responsibilities  Implemented formal organizational development and teambuilding activities  Facilitated Team meeting to focus on strategic planning, near-term activities, and individual common program standardization and functionality  Balanced the Action item distribution and Task lead/monitoring  Included our contractor leads in all key program decision-making sessions Other Examples  The Great Pyramid of Giza, constructed around 2,650 BC, represents a clear example of sustained high performance teamwork by an estimated 100,000 workers over a span of 20 years.  “It was the teamwork that had been forged in mission control over the years that helped make that rescue possible.” – Gene Krantz, Apollo 13 22
  • 23. STEP 7 – Communicate Frequently What it is Why it’s important Sage Advice Communication not only Many projects are short- "Leaders who make it a keeps everyone up-to- term, and therefore practice to draw out the date on the project project communication is thoughts and ideas of progress, but also temporary. This means their subordinates and facilitates buy-in and that communication who are receptive even to ownership of major systems need to be bad news will be properly project decisions and established quickly in informed. milestones. shorter periods of time. It Communicate downward is just as important to to subordinates with at develop a communication least the same care and plan for the project as it is attention as you to develop task planning. communicate upward to superiors.” - L. B. Belker 23
  • 24. STEP 7 – Communicate Frequently Methodology  Communication not only keeps everyone up-to-date on the project progress, but also facilitates buy-in and ownership of major project decisions and milestones.  To ensure the success of a project much information, including expectations, goals, needs, resources, status reports, budgets and purchase requests, needs to be communicated on a regular basis to all the major stakeholders.  Another challenge is that projects often include cross-functional or inter-organizational teams. Project teams are not normally natural teams and sometimes do not even reside in the same geographic location. http://www.corneliusassoc.com/CA/new/impact/April2002/pmcommun.htm 24
  • 25. STEP 7 – Communicate Frequently STEP Example  Weekly PM Staff Meetings were established to communicate left/right and up/down – keep everyone informed and include contractors  Focus sessions established for key programmatic elements  Webcasts used to inform the customers and stakeholders simultaneously  Visited every Center SMA Director personally prior to rollout and established Center SMA Liaisons amongst Team Other Examples The Latimer Group:  As business gets more complex, great leadership is more dependent than ever on simple and clear communication.  As we think about the examples of great leadership we have seen, the common denominator among them is always great communication.  The realities of the 21st century place a disproportionate level of importance on communication skills. 25
  • 26. In Closing Remember Simple STEPs A couple of other key considerations for new Project Managers:  Disenfranchising a new team – discounting and trashing everything that they have worked hard on to date before you got there (Guaranteed to lose your team at the Starting Line)  Lead the team – – Challenge them – Motivate them – Help them when they need it – Make the assignments, get out of the way, and let them do their jobs – Roll up your sleeves and get dirty with them – Don’t ask anyone to do anything you are not willing to do yourself – Cultivate them – Recognize them – Celebrate with them and let them recharge their batteries and sharpen their tools from time to time – Remind them to go home and enjoy their families 26

Editor's Notes

  1. (Day 1 - beginning to accomplish the technical objectives, on cost, and schedule)
  2. To illustrate how time plays a part in reflecting holistic project success/failure metrics, consider the track record of the Empire State building (ESB)."The building was the brain-child of John J. Raskob, the vice-president of General Motors, who wanted this new building to exceed the height of the rival car manufacturer's Chrysler Building, still under construction when the plans were released on August 29, 1929. The program given to the architects called for a tight schedule of completion one and a half years after the start of the project."[34] "The Empire State Building in New York City was completed '[in] One year and 45 days... (ahead of schedule); Cost $40,948,900 (including land). The Building Alone [cost] $24,718,000 (the onset of the depression halved the anticipate cost of the building.)'"[35] So the ESB was completed ahead of schedule, under budget, and was to the specifications as designed. If the measurement were to be done on traditional PM metrics the project would be a complete success! However, if the metrics also looked at rented space, it would tell a completely different story. For the very reason that it came in at half the production cost (the great depression), rental rates at the building's opening was a meager 20%. In fact it was nicknamed the "Empty State Building." So if measured on rented space on completion of the project, it would be a failure. But let's expand the time-line. You have to go to 1948 or 17 years later for the building to have enough tenants to turn a profit. Yet, today it is again the tallest building in New York, has always been the icon for New York and, as of 2002, was 97% occupied.