The document outlines a planning model for projects consisting of three phases - Plan, Develop, and Execute. It then provides examples of how to apply this model to both a general project and a specific project involving developing fundraising software. The planning model emphasizes establishing clear intent, requirements, timelines, and risk analysis in the Plan phase. It stresses mapping out the intent, gathering resources, and creating a written strategy in the Develop phase. Finally, it notes the importance of adhering to the plan while allowing for adaptation, and debriefing after project execution in the Execute phase. Applying this model and prioritizing security from the beginning is positioned as a foundation for success.