Social Learning And The Recession Five Survival Tips

Presented by Dave Wilkins, Sr. Director of Product Strategy Moderated by Rusty Williams, Sr. VP Mzinga Moderated by Kevin Jones, President of Engaged Learning Social Learning & The Recession: 5 Survival Tips www.mzinga.com l February 2009

About Me
Dave Wilkins
Senior Director, Product Strategy at Mzinga
National speaker at 40+ conferences
More than 12 years in the learning space
Strategy, design, development oversight for software sim, EPSS, KM products
Multiple years as a stand-up instructor and WBT developer
Published author
[email_address]
Twitter: @dwilkinsnh
Facebook, AIM, LinkedIn: dwilkinsnh

Supporting Cast Rusty Williams Senior Vice President, Mzinga [email_address] Twitter: @irusty Rusty will be monitoring and responding to the chat. We are leaving the chat open and would encourage you to participate there. We will be sending the chat, a PDF version of the deck, and a link to a SlideShare recorded version within a day or so of the session.

Supporting Cast
Kevin Jones
President, Engaged Learning
Leads enterprise wide learning solutions
Develops Social Learning & eLearning solutions
Creates custom training
[email_address]
Twitter: @kevindjones
www.engagedlearning.net
Kevin will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
You should also follow Social Learning Question of the Day - @slqotd - a Twitter account that Kevin and I manage / moderate.

Logistics
Use the chat – we have smart people on this webinar including industry analysts, thought leaders, and senior leaders from some big companies
Don’t expect me to use the chat – it hurts my brain
If you are a competitor, please don’t pitch, but do chime in and share your expertise
If you are looking for more on the basic idea of social learning as a concept, please go here: http://www.mzinga.com/en/AboutUs/Events/Archive/ and look for “Embracing Social Learning…”

Agenda
Seeing the world through the right lens
Challenge #1 – Reduced throughput
Challenge #2 – You are a “tactical” asset
Challenge #3 – IT and Marketing are eating your cheese
Challenge #4 – You are in denial
Challenge #5 – Managing stuff ≠ big-time impact
Resources and additional info

Temporary downturn or paradigm shift? OR #1 #2

Temporary downturn or paradigm shift? OR #2

Temporary downturn or paradigm shift? OR

What do these things have in common?

What happened? = The Big Switch – Nicholas Carr

What’s happening? =

Multiple related shifts
Hierarchies to Networks
Me to We
Training to Learning
Closed to Open
Individual & Local to Crowds & Clouds

A visual metaphor? Corporate Structures UGC Consumer Empowerment

A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession

We all know that recessions introduce new challenges…

But challenges can also be new opportunities to work smarter.

Let’s consider think through some options…

Staff reductions threaten to limit training output while at the same time, significant expertise is walking out the door #1 CHALLENGE

You could…
Deliver less training
Deliver less expensive training
Narrow eligibility requirements

Or you could expand your scope by…
Including employees, customers, partners & suppliers in co-creating your learning programs
Rethink “content” to include blogs, discussions, wikis, comments, and empower employees, customers etc… to contribute and co-create

It’s a numbers game

It’s a numbers game 50% reduction in team?

It’s a numbers game 500% increase in team?

It’s a numbers game 5000% increase in team?

The Real End Game
Organization data flows are a mix of formal, social, and personal
Connections between these nodes are the basis of actionable information
Workplace Community Formal content Social content Social networking

The Real End Game
Like data, organizations don’t exist in a vacuum
Orgs are tied to partners, suppliers, customers and public
Data and people live at the intersection points
Workplace Community Partner Community Formal content Social content Social networking

The Real End Game Workplace Community Partner Community Customer Community Formal content Social content Social networking

The Real End Game Formal content Social content Social networking Workplace Community Partner Community Customer Community Public Community

Intel: Knowledge Sharing One of the world’s largest chip manufacturers Why Community? The Business Transformation

Ciena: Partner Community Company Overview: Ciena provide flexible platforms, intelligent software and professional services to help companies use their networks to fundamentally change the way they compete.
Improve customer relationships
Improve channels relationships
Build market share
Build brand awareness
Improve sales
Generate product ideas / improvements
Help identify emerging needs and markets
Create a private community for Ciena employees and partners to collaborate around best practices and product innovation
The solution includes Partner Ideashare, Blogs, Message Boards, Profiles, File Library, and Calendar.
Project Overview Business Goals

Ciena: Partner Community Ciena engages partners directly in product development, training, and marketing initiatives.

Training isn’t always viewed strategically and executives may not recognize your value You are viewed as a trainer CHALLENGE #2

You could… Try to communicate the impact of your current & previous efforts Dot every “i” and cross every “t” Be the best “trainer” you can be

Or you could change your focus by…
Becoming the plumber instead of the pipe
Teaching your organization to teach
Transforming how you are measured
Becoming a facilitator, producer & mentor
Influencing cross-functional communication & collaboration— the other 80% of how people work & learn

Guidepost #1 – News Media

Guidepost #2 -- Encyclopedias

Guidepost #3 – Cisco, P&G, Starbucks, Dell

Embedded Model
Reintroduces social experiences to formal WBT courses
Provides opportunities for reflection, debrief, sharing, diversity of perspectives
WBT Learning Object YouTube Video Blogs Discussions Comments Ratings

Amazon and Community Models Social Media *about* learning -- Put the “social” into any learning experience
Share content updates via Blogs
User-generated content and ideas via Discussions and Comments
User perspective and opinions via Ratings
User connections via Social Networking

Amazon and Community Models Social Media *about* learning -- Put the “social” into any learning experience Social Media *as* learning -- Social exchanges and formal are the learning Ideas Blogs Discussions Chat Formal Learning Library Social Networking

Amazon and Community Models Social Media *as* learning -- Social exchanges and formal are the learning
Previous investments don’t go away
Embedded model can be part of an Amazon model
Amazon model can be part of Community model
Organizations can start where they are ready
And migrate forward with no loss to existing investments
Ideas Blogs Discussions Chat Formal Learning Library Social Networking

Three paradigms of social learning Models Approach Top-down – socialize existing formal learning models Embedded Models Amazon Models Bottoms-up – empower learners to co-create and initiate topics of discussion Embedded Models Amazon Models Community Models Side-to-side – sharing best practices, expert location, collaboration Community Models

Other departments are “eating your cheese” CHALLENGE #3

You could… Start a turf war laying claim to this new world

Or you could lead the change by…
Realizing that corporate walls are melting
Moving the cheese first and eating it yourself
Partnering with others to define strategies
Sharing your learning expertise
Developing new standards and models

So you think I’m crazy…
David Mallon – Bersin & Associates
“ In the span of two weeks five separate companies ranging from a small boutique professional services firm to a couple of the largest and most familiar technology companies around today have essentially asked the same two questions:
Do any existing LMS providers integrate with SharePoint - such that my learners can take care of all of their learning transactional needs (e.g., finding learning content or events, seeing their upcoming events or assigned content, viewing transcripts, etc.) in SharePoint without having to enter the LMS environment?
Has anyone (e.g, Microsoft , 3rd Parties, Open Source) created plug-ins or custom additions to SharePoint such that we could use SharePoint as our LMS?”

It’s happening already… Carol Rozwell

Stuff that makes me sweat… Training groups “own” this Who owns this? So… if IT ends up owning the biggest piece of the pie, shouldn’t formal training roll up into IT?

Whoops, you haven’t invested in your own professional development! CHALLENGE #4

You could… Assume this is a fad (you know, like that whole WBT thing) and wait for the good old days to return

Or you could get real and…
Start experimenting with new technologies in your personal life
Ning, Delicious, Twitter, Blogger, Facebook, and on and on and on…

What not to do
Don’t turn your experiments into formal strategies
Great to use Ning or Wetpaint or MediaWiki to get “gut” feel for the tech, but not so great over long haul
Moderation?
Reporting and analytics?
Administration?
Seamless and consistent user experience?
Single-sign on
Data feeds…

You’ve been investing in “low return” efforts CHALLENGE #5

You could… Keep spending vast sums of money on initiatives to manage, proscribe, and measure

Or you could start spending money to
Collaborate, listen, and empower
Improve communication, drive deeper sharing, and capture expertise

Let’s get real
From a recent Wall St. Journal article
"Rob Cross, a University of Virginia management professor, says the [social network] maps help firms uncover work-force dynamics hidden by organizational charts and performance reviews. ... He recently asked employees of about 20 companies to identify colleagues who have helped them perform better; about two-thirds of the names weren't on the firms' previous lists of top performers , Mr. Cross says."

Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years

Time for a conversation?

Recommended Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com mzinga.com Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones, @irusty Podcasts or through iTunes www.sociallearning.ning.com

Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh

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Social Learning And The Recession Five Survival Tips

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Social Learning And The Recession Five Survival Tips Webinar Transcript