Social Learning And The Recession Five Survival Tips

3,837 views
3,757 views

Published on

Published in: Education, Technology
1 Comment
6 Likes
Statistics
Notes
  • Thank you both for your comments. This is a fun and exciting topic and I really enjoy kicking it around. If you'd like to continue the discussion, I'd suggest following Social Learning Question of the Day (@slqotd) on Twitter. This is sort of like a Twitter listserv that I help moderate. I also record a weekly podcast called Social Learning Strategies and Trends that is available through iTunes. Thanks again for the kind comments.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
3,837
On SlideShare
0
From Embeds
0
Number of Embeds
67
Actions
Shares
0
Downloads
137
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide
  • Social Learning And The Recession Five Survival Tips

    1. 1. Presented by Dave Wilkins, Sr. Director of Product Strategy Moderated by Rusty Williams, Sr. VP Mzinga Moderated by Kevin Jones, President of Engaged Learning Social Learning & The Recession: 5 Survival Tips www.mzinga.com l February 2009
    2. 2. About Me <ul><li>Dave Wilkins </li></ul><ul><li>Senior Director, Product Strategy at Mzinga </li></ul><ul><li>National speaker at 40+ conferences </li></ul><ul><li>More than 12 years in the learning space </li></ul><ul><li>Strategy, design, development oversight for software sim, EPSS, KM products </li></ul><ul><li>Multiple years as a stand-up instructor and WBT developer </li></ul><ul><li>Published author </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @dwilkinsnh </li></ul><ul><li>Facebook, AIM, LinkedIn: dwilkinsnh </li></ul>
    3. 3. Supporting Cast Rusty Williams Senior Vice President, Mzinga [email_address] Twitter: @irusty Rusty will be monitoring and responding to the chat. We are leaving the chat open and would encourage you to participate there. We will be sending the chat, a PDF version of the deck, and a link to a SlideShare recorded version within a day or so of the session.
    4. 4. Supporting Cast <ul><li>Kevin Jones </li></ul><ul><li>President, Engaged Learning </li></ul><ul><li>Leads enterprise wide learning solutions </li></ul><ul><li>Develops Social Learning & eLearning solutions </li></ul><ul><li>Creates custom training </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @kevindjones </li></ul><ul><li>www.engagedlearning.net </li></ul><ul><li>Kevin will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga. </li></ul><ul><li>You should also follow Social Learning Question of the Day - @slqotd - a Twitter account that Kevin and I manage / moderate. </li></ul>
    5. 5. Logistics <ul><li>Use the chat – we have smart people on this webinar including industry analysts, thought leaders, and senior leaders from some big companies </li></ul><ul><li>Don’t expect me to use the chat – it hurts my brain </li></ul><ul><li>If you are a competitor, please don’t pitch, but do chime in and share your expertise </li></ul><ul><li>If you are looking for more on the basic idea of social learning as a concept, please go here: http://www.mzinga.com/en/AboutUs/Events/Archive/ and look for “Embracing Social Learning…” </li></ul>
    6. 6. Agenda <ul><li>Seeing the world through the right lens </li></ul><ul><li>Challenge #1 – Reduced throughput </li></ul><ul><li>Challenge #2 – You are a “tactical” asset </li></ul><ul><li>Challenge #3 – IT and Marketing are eating your cheese </li></ul><ul><li>Challenge #4 – You are in denial </li></ul><ul><li>Challenge #5 – Managing stuff ≠ big-time impact </li></ul><ul><li>Resources and additional info </li></ul>
    7. 7. Temporary downturn or paradigm shift? OR #1 #2
    8. 8. Temporary downturn or paradigm shift? OR #2
    9. 9. Temporary downturn or paradigm shift? OR
    10. 10. What do these things have in common?
    11. 11. What happened? = The Big Switch – Nicholas Carr
    12. 12. What’s happening? =
    13. 13. Multiple related shifts <ul><li>Hierarchies to Networks </li></ul><ul><li>Me to We </li></ul><ul><li>Training to Learning </li></ul><ul><li>Closed to Open </li></ul><ul><li>Individual & Local to Crowds & Clouds </li></ul>
    14. 14. A visual metaphor? Corporate Structures UGC Consumer Empowerment
    15. 15. A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession
    16. 16. A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession
    17. 17. A visual metaphor? Corporate Structures UGC Consumer Empowerment Recession
    18. 18. We all know that recessions introduce new challenges…
    19. 19. But challenges can also be new opportunities to work smarter.
    20. 20. Let’s consider think through some options…
    21. 21. Staff reductions threaten to limit training output while at the same time, significant expertise is walking out the door #1 CHALLENGE
    22. 22. You could… <ul><li>Deliver less training </li></ul><ul><li>Deliver less expensive training </li></ul><ul><li>Narrow eligibility requirements </li></ul>
    23. 23. Or you could expand your scope by… <ul><li>Including employees, customers, partners & suppliers in co-creating your learning programs </li></ul><ul><li>Rethink “content” to include blogs, discussions, wikis, comments, and empower employees, customers etc… to contribute and co-create </li></ul>
    24. 24. It’s a numbers game
    25. 25. It’s a numbers game
    26. 26. It’s a numbers game 50% reduction in team?
    27. 27. It’s a numbers game 500% increase in team?
    28. 28. It’s a numbers game 500% increase in team?
    29. 29. It’s a numbers game 5000% increase in team?
    30. 30. The Real End Game <ul><li>Organization data flows are a mix of formal, social, and personal </li></ul><ul><li>Connections between these nodes are the basis of actionable information </li></ul>Workplace Community Formal content Social content Social networking
    31. 31. The Real End Game <ul><li>Like data, organizations don’t exist in a vacuum </li></ul><ul><li>Orgs are tied to partners, suppliers, customers and public </li></ul><ul><li>Data and people live at the intersection points </li></ul>Workplace Community Partner Community Formal content Social content Social networking
    32. 32. The Real End Game Workplace Community Partner Community Customer Community Formal content Social content Social networking
    33. 33. The Real End Game Formal content Social content Social networking Workplace Community Partner Community Customer Community Public Community
    34. 34. Intel: Knowledge Sharing One of the world’s largest chip manufacturers Why Community? The Business Transformation
    35. 35. Ciena: Partner Community Company Overview: Ciena provide flexible platforms, intelligent software and professional services to help companies use their networks to fundamentally change the way they compete. <ul><li>Improve customer relationships </li></ul><ul><li>Improve channels relationships </li></ul><ul><li>Build market share </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Improve sales </li></ul><ul><li>Generate product ideas / improvements </li></ul><ul><li>Help identify emerging needs and markets </li></ul><ul><li>Create a private community for Ciena employees and partners to collaborate around best practices and product innovation </li></ul><ul><li>The solution includes Partner Ideashare, Blogs, Message Boards, Profiles, File Library, and Calendar. </li></ul>Project Overview Business Goals
    36. 36. Ciena: Partner Community Ciena engages partners directly in product development, training, and marketing initiatives.
    37. 37. Training isn’t always viewed strategically and executives may not recognize your value You are viewed as a trainer CHALLENGE #2
    38. 38. You could… Try to communicate the impact of your current & previous efforts Dot every “i” and cross every “t” Be the best “trainer” you can be
    39. 39. Or you could change your focus by… <ul><li>Becoming the plumber instead of the pipe </li></ul><ul><li>Teaching your organization to teach </li></ul><ul><li>Transforming how you are measured </li></ul><ul><li>Becoming a facilitator, producer & mentor </li></ul><ul><li>Influencing cross-functional communication & collaboration— the other 80% of how people work & learn </li></ul>
    40. 40. Guidepost #1 – News Media
    41. 41. Guidepost #2 -- Encyclopedias
    42. 42. Guidepost #3 – Cisco, P&G, Starbucks, Dell
    43. 43. Embedded Model <ul><li>Reintroduces social experiences to formal WBT courses </li></ul><ul><li>Provides opportunities for reflection, debrief, sharing, diversity of perspectives </li></ul>WBT Learning Object YouTube Video Blogs Discussions Comments Ratings
    44. 44. Amazon and Community Models Social Media *about* learning -- Put the “social” into any learning experience <ul><li>Share content updates via Blogs </li></ul><ul><li>User-generated content and ideas via Discussions and Comments </li></ul><ul><li>User perspective and opinions via Ratings </li></ul><ul><li>User connections via Social Networking </li></ul>
    45. 45. Amazon and Community Models Social Media *about* learning -- Put the “social” into any learning experience Social Media *as* learning -- Social exchanges and formal are the learning Ideas Blogs Discussions Chat Formal Learning Library Social Networking
    46. 46. Amazon and Community Models Social Media *as* learning -- Social exchanges and formal are the learning <ul><li>Previous investments don’t go away </li></ul><ul><li>Embedded model can be part of an Amazon model </li></ul><ul><li>Amazon model can be part of Community model </li></ul><ul><li>Organizations can start where they are ready </li></ul><ul><li>And migrate forward with no loss to existing investments </li></ul>Ideas Blogs Discussions Chat Formal Learning Library Social Networking
    47. 47. Three paradigms of social learning Models Approach Top-down – socialize existing formal learning models Embedded Models Amazon Models Bottoms-up – empower learners to co-create and initiate topics of discussion Embedded Models Amazon Models Community Models Side-to-side – sharing best practices, expert location, collaboration Community Models
    48. 48. Other departments are “eating your cheese” CHALLENGE #3
    49. 49. You could… Start a turf war laying claim to this new world
    50. 50. Or you could lead the change by… <ul><li>Realizing that corporate walls are melting </li></ul><ul><li>Moving the cheese first and eating it yourself </li></ul><ul><li>Partnering with others to define strategies </li></ul><ul><li>Sharing your learning expertise </li></ul><ul><li>Developing new standards and models </li></ul>
    51. 51. So you think I’m crazy… <ul><li>David Mallon – Bersin & Associates </li></ul><ul><li>“ In the span of two weeks five separate companies ranging from a small boutique professional services firm to a couple of the largest and most familiar technology companies around today have essentially asked the same two questions: </li></ul><ul><ul><li>Do any existing LMS providers integrate with SharePoint - such that my learners can take care of all of their learning transactional needs (e.g., finding learning content or events, seeing their upcoming events or assigned content, viewing transcripts, etc.) in SharePoint without having to enter the LMS environment? </li></ul></ul><ul><ul><li>Has anyone (e.g, Microsoft , 3rd Parties, Open Source) created plug-ins or custom additions to SharePoint such that we could use SharePoint as our LMS?” </li></ul></ul>
    52. 52. It’s happening already… Carol Rozwell
    53. 53. Stuff that makes me sweat… Training groups “own” this Who owns this? So… if IT ends up owning the biggest piece of the pie, shouldn’t formal training roll up into IT?
    54. 54. Whoops, you haven’t invested in your own professional development! CHALLENGE #4
    55. 55. You could… Assume this is a fad (you know, like that whole WBT thing) and wait for the good old days to return
    56. 56. Or you could get real and… <ul><li>Start experimenting with new technologies in your personal life </li></ul><ul><li>Ning, Delicious, Twitter, Blogger, Facebook, and on and on and on… </li></ul>
    57. 57. What not to do <ul><li>Don’t turn your experiments into formal strategies </li></ul><ul><li>Great to use Ning or Wetpaint or MediaWiki to get “gut” feel for the tech, but not so great over long haul </li></ul><ul><li>Moderation? </li></ul><ul><li>Reporting and analytics? </li></ul><ul><li>Administration? </li></ul><ul><li>Seamless and consistent user experience? </li></ul><ul><li>Single-sign on </li></ul><ul><li>Data feeds… </li></ul>
    58. 58. You’ve been investing in “low return” efforts CHALLENGE #5
    59. 59. You could… Keep spending vast sums of money on initiatives to manage, proscribe, and measure
    60. 60. Or you could start spending money to <ul><li>Collaborate, listen, and empower </li></ul><ul><li>Improve communication, drive deeper sharing, and capture expertise </li></ul>
    61. 61. Let’s get real <ul><li>From a recent Wall St. Journal article </li></ul><ul><li>&quot;Rob Cross, a University of Virginia management professor, says the [social network] maps help firms uncover work-force dynamics hidden by organizational charts and performance reviews. ... He recently asked employees of about 20 companies to identify colleagues who have helped them perform better; about two-thirds of the names weren't on the firms' previous lists of top performers , Mr. Cross says.&quot; </li></ul>
    62. 62. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
    63. 63. Time for a conversation?
    64. 64. Recommended Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com mzinga.com Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones, @irusty Podcasts or through iTunes www.sociallearning.ning.com
    65. 65. Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh

    ×