The ‘what’, ‘how’, ‘why’, and‘where’ of writingSome personal reflectionsMurray HunterUniversity Malaysia Perlis
The beginning iseasy; what happensnext is much harder.- Anonymous
NovelFantasy Auto-Biography
NovelSemi-AutobiographyHistorical RealisticNarrative
NovelPolitical Thriller
BiographyAuthorized Unauthorized
MonographSpecialist SubjectNarrativeTechnical
MonographPictorial Reference Guide
MonographEdited Collection Practical Guide
MonographMixedHypothesis
TextbookSecondary School University
JournalAcademic Journal Industry Journal
E-books
Public literatureNewspaper Magazine
Self Publish - Kindle
LULU.com
Self-Publishing: The Way of the FutureAmazon KDP and print-on-demand (POD) services likeCreateSpace (an Amazon subsidiary)...
Has written 20 books not selling more than 1000 copies each
The days of publishingan author, as opposedto publishing abook, seem to be over.The death of bookshas been greatlyexaggera...
Internet – publishing
Need to use the correct style and content for specific websites
The process of writing a bookis infinitely more importantthan the book that iscompleted as a result of thewriting, let alo...
FantasyNovels BiographyTextbookMonograph
"From Perception to Metaphor."
PerfumerExcellenceKnowledge(vocabulary) ofodorous substancesKnowledge ofpotential strengths,weaknesses andapplications ofo...
Composition of Prior KnowledgeHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Short TermMemory (STM)Stimulation from theenvironment through oursensory systemsPrior KnowledgeCoded DomainImagery,Semanti...
EngagementPreparationPeriodFrustrationPeriodIncubationPeriodThe CreativeInsightVerificationPeriodElaborationPeriodSolution...
ing how much work can be done here…….
Most of my creativity develops here…sometimes faster than I can run
Even a toilet or a showercan be a very creativeplace………
KnowledgeCreativeThinking Skills CreativityMental MapsPrior KnowledgeExpertiseTechnical KnowledgePractical KnowledgeIntell...
Personal Mastery
CuriosityExplorationDiscoveryExcitementDedicationMasteryNew SkillsConfidence/Self EsteemSecurity &PurposeInsightPassion fo...
EgoConceptSense and view of theworld & realityInner drive- aggressive/destructive- sensitive/appreciativeObtainment strate...
Assumptionof“worthlessness” Person’s“Vision”Whereweare nowIncreaseofenergyPositiveEnergyExcitementSenseofChallengePassionN...
The motivation for the journey
The reason a writerwrites a book is toforget a book andthe reason a readerreads one is toremember it.- Thomas Wolfe
Susan Sontag
Stephen KingWill Self
This is very common and it works…………………………..
Where did Edward De Bono write “Six Thinking Hats”?On a flight from London to Melbourne……………
Make yourcontribution tothe world
Totally Dedicated and PassionateNo tears and thewriter, no tears and thereader. Robert Frost
UsefulnessHow to…..Seven secrets of…….8 tracks tosuccess…..
Right Story
The right publisherAcademic – semitechnicalAcademic high volumeQuality academicQuality academic
Mass market semiacademicMass market semiacademicSpecialist semiacademic
UniversityTextbooksBotton-endUniversityTextbooksAcademic books
Mass market semiacademic booksMass market semiacademic books
PlanningHow can I know what Ithink till I see what Isay?- E. M. Forster
I work every day - or atleast I force myself intooffice or room. I may getnothing done, but youdont earn bonuseswithout pu...
The first thing to do ……………………………See the big picture of what you want to doAs for my next book, I amgoing to hold myself f...
PublishersDon’t feel personal about it.Henry Mintzberg thoughthe could never get his firstbook published
Chapter 1IntroductionChapter 2The Industry Chapter 3Essential oilProductionChapter 4PhytochemistryChapter 5 ExtractionChap...
Chapter 3Production in S.E.Asian RegionAustraliaNew ZealandIndonesiaPhilippinesMalaysiaThailandCambodiaLaosVietnamPacific
AustraliaIntroductionSummaryEucalyptus OilTea tree OilCitrus OilsLavender OilLemon MyrtleOilLemon Tea treeThe Tasmanian Oi...
SectionParagraph No:Heading:Sentence No:No1234567
Every human being hashundreds of separate peopleliving under his skin. Thetalent of a writer is his abilityto give them th...
Plagiarism is defined as: the use or closeimitation of the language and thoughts ofanother author and the representation o...
Anything new in thisworld is acontribution ofknown elementsOur thinking isdominated by ourprior knowledge
PlagiarismI quote others in orderto better express myown self.- Michel de Montaigne
“Reading, after acertain age, divertsthe mind so muchfrom its creativepursuits. Any manwho reads toomuch and uses hisown b...
“The secret to creativity is knowing how to hide your sources”Albert Einstein
The most original thing awriter can do is write likehimself. It is also his mostdifficult task.- Robertson Davies
Your manuscript isboth good andoriginal; but theparts that are goodare not original, andthe parts that areoriginal are not...
We are as muchinformed of a writersgenius by what heselects as by what heoriginates.- Ralph Waldo Emerson
DraftsWrite the firstdraft with yourheart andsubsequentdrafts with yourhead
Alternative ways andplaces to writeTyping or talking onthe run………
The First DraftJust get it down onpaper, and then wellsee what to do with it.- Maxwell Perkins
If a man means his writingseriously, he must meanto write well. But how canhe write well until helearns to see what he has...
Writing is one of theeasiest things: erasing isone of the hardest.- Rabbi Israel Salanter
The most essential gift fora good writer is a built-in,shockproof shit detector.This is the writers radarand all great wri...
Writing: I certainly dorewrite my centralmyth in every book,and would never reador trust any writer whodid not also do so....
Vigorous writing is concise. A sentence shouldcontain no unnecessary words, a paragraphno unnecessary sentences, for the s...
Type of Writing No. DraftsA letter at work 1-3An essay at University 2-4A Journal Article 4-6A Technical Book 6-12A Novel ...
Peer Review and Editing“This morning I took out a commaand this afternoon I put it backagain.”- Oscar Wilde1. ReviewNot so...
Before and after peer review andediting is the difference betweensuffering and bliss…….
What I like in a goodauthor is not what hesays, but what hewhispers.- Logan Pearsall Smith
Murray Hunter has meticulously written a very useful work, examining the influences onentrepreneurial strategy from a numb...
Making the book Sell: GettingReviewsBook Review: Essential Oils: Art,Agriculture, Science, Industry andEntrepreneurship: F...
Life cannot defeat awriter who is in lovewith writing - for lifeitself is a writerslove until death.- Edna Ferber
What is writtenwithout effort isin general readwithout pleasure.- Samuel Johnson
5 Reasons why you don’t need to write a book1. People who have a lot ofideas need a blog, not abook.2. A book is an outdat...
Books are about challenge and passion
Others can be about ego and vanity
While others are about passing onknowledge and imagination
The life of a writer istragic: the more weadvance, the fartherthere is to go and themore there is tosay, the less time the...
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
The what, how, why, and where of writing: A personal Reflection
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The what, how, why, and where of writing: A personal Reflection

  1. 1. The ‘what’, ‘how’, ‘why’, and‘where’ of writingSome personal reflectionsMurray HunterUniversity Malaysia Perlis
  2. 2. The beginning iseasy; what happensnext is much harder.- Anonymous
  3. 3. NovelFantasy Auto-Biography
  4. 4. NovelSemi-AutobiographyHistorical RealisticNarrative
  5. 5. NovelPolitical Thriller
  6. 6. BiographyAuthorized Unauthorized
  7. 7. MonographSpecialist SubjectNarrativeTechnical
  8. 8. MonographPictorial Reference Guide
  9. 9. MonographEdited Collection Practical Guide
  10. 10. MonographMixedHypothesis
  11. 11. TextbookSecondary School University
  12. 12. JournalAcademic Journal Industry Journal
  13. 13. E-books
  14. 14. Public literatureNewspaper Magazine
  15. 15. Self Publish - Kindle
  16. 16. LULU.com
  17. 17. Self-Publishing: The Way of the FutureAmazon KDP and print-on-demand (POD) services likeCreateSpace (an Amazon subsidiary) and Lulu havedemocratized access to the means of production, andeven to the readers themselves – and services likeKickStarter and IndieGoGo make it possible for you toget paid for your writing.Most New Authors Sell Fewer Than 100 Books
  18. 18. Has written 20 books not selling more than 1000 copies each
  19. 19. The days of publishingan author, as opposedto publishing abook, seem to be over.The death of bookshas been greatlyexaggeratedLloyd ShepherdTuesday 30 August 2011
  20. 20. Internet – publishing
  21. 21. Need to use the correct style and content for specific websites
  22. 22. The process of writing a bookis infinitely more importantthan the book that iscompleted as a result of thewriting, let alone the successor failure that book may haveafter it is written . . . the bookis merely a symbol of thewriting. In writing the book, Iam living. I am growing. I amtapping myself. I am changing.The process is the product.- Theodore Isaac Rubin
  23. 23. FantasyNovels BiographyTextbookMonograph
  24. 24. "From Perception to Metaphor."
  25. 25. PerfumerExcellenceKnowledge(vocabulary) ofodorous substancesKnowledge ofpotential strengths,weaknesses andapplications ofodorous materialsKnowledge ofoutstandingfragrance creationswithin the domainPractical knowledge& experienceOlfactorysensitivityTime, patience,perseveranceInterest andpassionImaginationKnowledge BaseEmotionCognitive SkillCreativity ToolProcess &ProductCuriosity, enquiryandexperimentationHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  26. 26. Composition of Prior KnowledgeHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  27. 27. Short TermMemory (STM)Stimulation from theenvironment through oursensory systemsPrior KnowledgeCoded DomainImagery,Semantics &SyntaxLong TermMemorySub-ConsciousnessSelfOrganizingSystemSub-consciousoperation creating freeassociations from bitsof random informationStill following patterns from learningDomains become morefluid and flexible allowingfor analogiesInsightImaginationHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  28. 28. EngagementPreparationPeriodFrustrationPeriodIncubationPeriodThe CreativeInsightVerificationPeriodElaborationPeriodSolution, concept,idea and eventualopportunityPuzzling situation, curiosity, questioningof something given or problem in theenvironment.Some parts of the elaboration processrequire further creativity like strategydevelopment.If flaws found with the insight, theremay be a return to frustration,preparation or incubation again. Insome cases there may be aquestioning of engagement.OpportunityInsightIf no flaws in insight found there willbe an advance to the elaborationperiod where the insight is developedinto a concept, idea and eventuallyinto a potential opportunityThis may be a processof creating a number ofinnovations so the ideawill be able to beexploited as anopportunity.Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  29. 29. ing how much work can be done here…….
  30. 30. Most of my creativity develops here…sometimes faster than I can run
  31. 31. Even a toilet or a showercan be a very creativeplace………
  32. 32. KnowledgeCreativeThinking Skills CreativityMental MapsPrior KnowledgeExpertiseTechnical KnowledgePractical KnowledgeIntellectual KnowledgeTacit KnowledgeExperience Assumptions,Beliefs, ValuesHeuristicsMotivationEgoPerceptionAttentionUnconsciousCognitiveProcessingCuriosityEnergyThe EnvironmentMotivationalTriggerSensitivityAttenuationEmotionHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  33. 33. Personal Mastery
  34. 34. CuriosityExplorationDiscoveryExcitementDedicationMasteryNew SkillsConfidence/Self EsteemSecurity &PurposeInsightPassion forthe domainOpenness toLearningObsessivePersistenceWisdomHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  35. 35. EgoConceptSense and view of theworld & realityInner drive- aggressive/destructive- sensitive/appreciativeObtainment strategiesLibidinal love for outsideworld/internal worldSelf confidenceResponsibilityAccountabilityDrive/CourageInfluencesAttentionPersonality Situation/LifeExperienceCapacity toSynthesizeMotivationThoughtsFeelings &Emotions DesiresDisciplineExternalStimuliFilterMechanismDefenseMechanismsHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  36. 36. Assumptionof“worthlessness” Person’s“Vision”Whereweare nowIncreaseofenergyPositiveEnergyExcitementSenseofChallengePassionNegativeEnergyLowselfEsteemAnxietyFeelingofPowerlessnessMovingforwardtowardssuccess“Beliefin SuccessGravity”Thingsnotgoingwell“WorthlessnessGravity”“Tension”Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  37. 37. The motivation for the journey
  38. 38. The reason a writerwrites a book is toforget a book andthe reason a readerreads one is toremember it.- Thomas Wolfe
  39. 39. Susan Sontag
  40. 40. Stephen KingWill Self
  41. 41. This is very common and it works…………………………..
  42. 42. Where did Edward De Bono write “Six Thinking Hats”?On a flight from London to Melbourne……………
  43. 43. Make yourcontribution tothe world
  44. 44. Totally Dedicated and PassionateNo tears and thewriter, no tears and thereader. Robert Frost
  45. 45. UsefulnessHow to…..Seven secrets of…….8 tracks tosuccess…..
  46. 46. Right Story
  47. 47. The right publisherAcademic – semitechnicalAcademic high volumeQuality academicQuality academic
  48. 48. Mass market semiacademicMass market semiacademicSpecialist semiacademic
  49. 49. UniversityTextbooksBotton-endUniversityTextbooksAcademic books
  50. 50. Mass market semiacademic booksMass market semiacademic books
  51. 51. PlanningHow can I know what Ithink till I see what Isay?- E. M. Forster
  52. 52. I work every day - or atleast I force myself intooffice or room. I may getnothing done, but youdont earn bonuseswithout putting in time.Nothing may come forthree months, but youdont earn the fourthwithout it.- Mordecai Richler
  53. 53. The first thing to do ……………………………See the big picture of what you want to doAs for my next book, I amgoing to hold myself fromwriting it till I have itimpending in me: grownheavy in my mind like a ripepear, pendant, gravid, askingto be cut or it will fall.- Virginia Woolf
  54. 54. PublishersDon’t feel personal about it.Henry Mintzberg thoughthe could never get his firstbook published
  55. 55. Chapter 1IntroductionChapter 2The Industry Chapter 3Essential oilProductionChapter 4PhytochemistryChapter 5 ExtractionChapters 6-8PlanningChapter 9AgricultureOrganicChapter 11 ApplicationBookOverview
  56. 56. Chapter 3Production in S.E.Asian RegionAustraliaNew ZealandIndonesiaPhilippinesMalaysiaThailandCambodiaLaosVietnamPacific
  57. 57. AustraliaIntroductionSummaryEucalyptus OilTea tree OilCitrus OilsLavender OilLemon MyrtleOilLemon Tea treeThe Tasmanian OilsResearch
  58. 58. SectionParagraph No:Heading:Sentence No:No1234567
  59. 59. Every human being hashundreds of separate peopleliving under his skin. Thetalent of a writer is his abilityto give them their separatenames, identities, personalities and have them relate toother characters living withhim.- Mel Brooks
  60. 60. Plagiarism is defined as: the use or closeimitation of the language and thoughts ofanother author and the representation ofthem as one’s own original work.
  61. 61. Anything new in thisworld is acontribution ofknown elementsOur thinking isdominated by ourprior knowledge
  62. 62. PlagiarismI quote others in orderto better express myown self.- Michel de Montaigne
  63. 63. “Reading, after acertain age, divertsthe mind so muchfrom its creativepursuits. Any manwho reads toomuch and uses hisown brain too littlefalls into lazy habitsof thinking”Albert Einstein
  64. 64. “The secret to creativity is knowing how to hide your sources”Albert Einstein
  65. 65. The most original thing awriter can do is write likehimself. It is also his mostdifficult task.- Robertson Davies
  66. 66. Your manuscript isboth good andoriginal; but theparts that are goodare not original, andthe parts that areoriginal are notgood.- Samuel Johnson
  67. 67. We are as muchinformed of a writersgenius by what heselects as by what heoriginates.- Ralph Waldo Emerson
  68. 68. DraftsWrite the firstdraft with yourheart andsubsequentdrafts with yourhead
  69. 69. Alternative ways andplaces to writeTyping or talking onthe run………
  70. 70. The First DraftJust get it down onpaper, and then wellsee what to do with it.- Maxwell Perkins
  71. 71. If a man means his writingseriously, he must meanto write well. But how canhe write well until helearns to see what he haswritten badly. His progresstoward good writing andhis recognition of badwriting are bound tounfold at something likethe same rate.- John Ciardi
  72. 72. Writing is one of theeasiest things: erasing isone of the hardest.- Rabbi Israel Salanter
  73. 73. The most essential gift fora good writer is a built-in,shockproof shit detector.This is the writers radarand all great writers havehad it.- Ernest Hemingway
  74. 74. Writing: I certainly dorewrite my centralmyth in every book,and would never reador trust any writer whodid not also do so.- Northrop Frye
  75. 75. Vigorous writing is concise. A sentence shouldcontain no unnecessary words, a paragraphno unnecessary sentences, for the samereason that a drawing should have nounnecessary lines and a machine nounnecessary parts. This requires not that thewriter make all his sentences short, or that heavoid all detail and treat his subjects only inoutline, but that every word tell.- William Strunk
  76. 76. Type of Writing No. DraftsA letter at work 1-3An essay at University 2-4A Journal Article 4-6A Technical Book 6-12A Novel 8-16James Michener “Hawaii” 25* A Book especially technical book may require 1 or 2 revisions
  77. 77. Peer Review and Editing“This morning I took out a commaand this afternoon I put it backagain.”- Oscar Wilde1. ReviewNot someone who wants to please youSomeone who knows the area2. EditingSomeone who knows the languageSomeone who is willing to give the time and extensivefeedback
  78. 78. Before and after peer review andediting is the difference betweensuffering and bliss…….
  79. 79. What I like in a goodauthor is not what hesays, but what hewhispers.- Logan Pearsall Smith
  80. 80. Murray Hunter has meticulously written a very useful work, examining the influences onentrepreneurial strategy from a number of different paradigms. He argues that opportunity is asmuch a product of our mental schema as it is from the external commercial and socialenvironment. He concludes that strategy should be opportunity, rather than firm-based andpresents a relevant opportunity meta-theory to the socio-economic conditions of this newmillennium.--Amar BhidéThomas Schmidheiny ProfessorFletcher School of Law and DiplomacyTufts UniversityMurray Hunters book has put opportunity at the centre of strategy. He has been able to blendcontemporary strategic theory with the wisdom of the east in a meta-theory that extends ourunderstanding of opportunity. Murray stresses the perceptive and interpretive issues aroundunderstanding the environment and forming strategy, which is a timely reminder for firms facingthe turbulent markets of today.--Hermawan Kartajaya,Founder and CEO of MarkPlus Inc.Co-author with ProfessorPhilip Kotler of five books, including:Think ASEAN & Marketing 3.0President of World Marketing Association.
  81. 81. Making the book Sell: GettingReviewsBook Review: Essential Oils: Art,Agriculture, Science, Industry andEntrepreneurship: Focus on theAsia-pacific Region by MurrayHunterbyAnya McCoyPublished on 15th July 2010 09:55 AM
  82. 82. Life cannot defeat awriter who is in lovewith writing - for lifeitself is a writerslove until death.- Edna Ferber
  83. 83. What is writtenwithout effort isin general readwithout pleasure.- Samuel Johnson
  84. 84. 5 Reasons why you don’t need to write a book1. People who have a lot ofideas need a blog, not abook.2. A book is an outdated wayto gain authority.3. Books lead to speakingcareers, but speaking careersoften lead nowhere.4. You’ll make more moneyper hour flipping burgersthan writing a book.5. When you’re feelinglost, a book won’t saveyou.
  85. 85. Books are about challenge and passion
  86. 86. Others can be about ego and vanity
  87. 87. While others are about passing onknowledge and imagination
  88. 88. The life of a writer istragic: the more weadvance, the fartherthere is to go and themore there is tosay, the less time thereis to say it.- Gabrielle Roy
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