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The what, how, why, and where of writing: A personal Reflection


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The what, how, why, and where of writing: A personal Reflection. How to write a blog, article, and book.

The what, how, why, and where of writing: A personal Reflection. How to write a blog, article, and book.

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  • 1. The ‘what’, ‘how’, ‘why’, and‘where’ of writingSome personal reflectionsMurray HunterUniversity Malaysia Perlis
  • 2. The beginning iseasy; what happensnext is much harder.- Anonymous
  • 3. NovelFantasy Auto-Biography
  • 4. NovelSemi-AutobiographyHistorical RealisticNarrative
  • 5. NovelPolitical Thriller
  • 6. BiographyAuthorized Unauthorized
  • 7. MonographSpecialist SubjectNarrativeTechnical
  • 8. MonographPictorial Reference Guide
  • 9. MonographEdited Collection Practical Guide
  • 10. MonographMixedHypothesis
  • 11. TextbookSecondary School University
  • 12. JournalAcademic Journal Industry Journal
  • 13. E-books
  • 14. Public literatureNewspaper Magazine
  • 15. Self Publish - Kindle
  • 16.
  • 17. Self-Publishing: The Way of the FutureAmazon KDP and print-on-demand (POD) services likeCreateSpace (an Amazon subsidiary) and Lulu havedemocratized access to the means of production, andeven to the readers themselves – and services likeKickStarter and IndieGoGo make it possible for you toget paid for your writing.Most New Authors Sell Fewer Than 100 Books
  • 18. Has written 20 books not selling more than 1000 copies each
  • 19. The days of publishingan author, as opposedto publishing abook, seem to be over.The death of bookshas been greatlyexaggeratedLloyd ShepherdTuesday 30 August 2011
  • 20. Internet – publishing
  • 21. Need to use the correct style and content for specific websites
  • 22. The process of writing a bookis infinitely more importantthan the book that iscompleted as a result of thewriting, let alone the successor failure that book may haveafter it is written . . . the bookis merely a symbol of thewriting. In writing the book, Iam living. I am growing. I amtapping myself. I am changing.The process is the product.- Theodore Isaac Rubin
  • 23. FantasyNovels BiographyTextbookMonograph
  • 24. "From Perception to Metaphor."
  • 25. PerfumerExcellenceKnowledge(vocabulary) ofodorous substancesKnowledge ofpotential strengths,weaknesses andapplications ofodorous materialsKnowledge ofoutstandingfragrance creationswithin the domainPractical knowledge& experienceOlfactorysensitivityTime, patience,perseveranceInterest andpassionImaginationKnowledge BaseEmotionCognitive SkillCreativity ToolProcess &ProductCuriosity, enquiryandexperimentationHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 26. Composition of Prior KnowledgeHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 27. Short TermMemory (STM)Stimulation from theenvironment through oursensory systemsPrior KnowledgeCoded DomainImagery,Semantics &SyntaxLong TermMemorySub-ConsciousnessSelfOrganizingSystemSub-consciousoperation creating freeassociations from bitsof random informationStill following patterns from learningDomains become morefluid and flexible allowingfor analogiesInsightImaginationHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 28. EngagementPreparationPeriodFrustrationPeriodIncubationPeriodThe CreativeInsightVerificationPeriodElaborationPeriodSolution, concept,idea and eventualopportunityPuzzling situation, curiosity, questioningof something given or problem in theenvironment.Some parts of the elaboration processrequire further creativity like strategydevelopment.If flaws found with the insight, theremay be a return to frustration,preparation or incubation again. Insome cases there may be aquestioning of engagement.OpportunityInsightIf no flaws in insight found there willbe an advance to the elaborationperiod where the insight is developedinto a concept, idea and eventuallyinto a potential opportunityThis may be a processof creating a number ofinnovations so the ideawill be able to beexploited as anopportunity.Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 29. ing how much work can be done here…….
  • 30. Most of my creativity develops here…sometimes faster than I can run
  • 31. Even a toilet or a showercan be a very creativeplace………
  • 32. KnowledgeCreativeThinking Skills CreativityMental MapsPrior KnowledgeExpertiseTechnical KnowledgePractical KnowledgeIntellectual KnowledgeTacit KnowledgeExperience Assumptions,Beliefs, ValuesHeuristicsMotivationEgoPerceptionAttentionUnconsciousCognitiveProcessingCuriosityEnergyThe EnvironmentMotivationalTriggerSensitivityAttenuationEmotionHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 33. Personal Mastery
  • 34. CuriosityExplorationDiscoveryExcitementDedicationMasteryNew SkillsConfidence/Self EsteemSecurity &PurposeInsightPassion forthe domainOpenness toLearningObsessivePersistenceWisdomHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 35. EgoConceptSense and view of theworld & realityInner drive- aggressive/destructive- sensitive/appreciativeObtainment strategiesLibidinal love for outsideworld/internal worldSelf confidenceResponsibilityAccountabilityDrive/CourageInfluencesAttentionPersonality Situation/LifeExperienceCapacity toSynthesizeMotivationThoughtsFeelings &Emotions DesiresDisciplineExternalStimuliFilterMechanismDefenseMechanismsHunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 36. Assumptionof“worthlessness” Person’s“Vision”Whereweare nowIncreaseofenergyPositiveEnergyExcitementSenseofChallengePassionNegativeEnergyLowselfEsteemAnxietyFeelingofPowerlessnessMovingforwardtowardssuccess“Beliefin SuccessGravity”Thingsnotgoingwell“WorthlessnessGravity”“Tension”Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
  • 37. The motivation for the journey
  • 38. The reason a writerwrites a book is toforget a book andthe reason a readerreads one is toremember it.- Thomas Wolfe
  • 39. Susan Sontag
  • 40. Stephen KingWill Self
  • 41. This is very common and it works…………………………..
  • 42. Where did Edward De Bono write “Six Thinking Hats”?On a flight from London to Melbourne……………
  • 43. Make yourcontribution tothe world
  • 44. Totally Dedicated and PassionateNo tears and thewriter, no tears and thereader. Robert Frost
  • 45. UsefulnessHow to…..Seven secrets of…….8 tracks tosuccess…..
  • 46. Right Story
  • 47. The right publisherAcademic – semitechnicalAcademic high volumeQuality academicQuality academic
  • 48. Mass market semiacademicMass market semiacademicSpecialist semiacademic
  • 49. UniversityTextbooksBotton-endUniversityTextbooksAcademic books
  • 50. Mass market semiacademic booksMass market semiacademic books
  • 51. PlanningHow can I know what Ithink till I see what Isay?- E. M. Forster
  • 52. I work every day - or atleast I force myself intooffice or room. I may getnothing done, but youdont earn bonuseswithout putting in time.Nothing may come forthree months, but youdont earn the fourthwithout it.- Mordecai Richler
  • 53. The first thing to do ……………………………See the big picture of what you want to doAs for my next book, I amgoing to hold myself fromwriting it till I have itimpending in me: grownheavy in my mind like a ripepear, pendant, gravid, askingto be cut or it will fall.- Virginia Woolf
  • 54. PublishersDon’t feel personal about it.Henry Mintzberg thoughthe could never get his firstbook published
  • 55. Chapter 1IntroductionChapter 2The Industry Chapter 3Essential oilProductionChapter 4PhytochemistryChapter 5 ExtractionChapters 6-8PlanningChapter 9AgricultureOrganicChapter 11 ApplicationBookOverview
  • 56. Chapter 3Production in S.E.Asian RegionAustraliaNew ZealandIndonesiaPhilippinesMalaysiaThailandCambodiaLaosVietnamPacific
  • 57. AustraliaIntroductionSummaryEucalyptus OilTea tree OilCitrus OilsLavender OilLemon MyrtleOilLemon Tea treeThe Tasmanian OilsResearch
  • 58. SectionParagraph No:Heading:Sentence No:No1234567
  • 59. Every human being hashundreds of separate peopleliving under his skin. Thetalent of a writer is his abilityto give them their separatenames, identities, personalities and have them relate toother characters living withhim.- Mel Brooks
  • 60. Plagiarism is defined as: the use or closeimitation of the language and thoughts ofanother author and the representation ofthem as one’s own original work.
  • 61. Anything new in thisworld is acontribution ofknown elementsOur thinking isdominated by ourprior knowledge
  • 62. PlagiarismI quote others in orderto better express myown self.- Michel de Montaigne
  • 63. “Reading, after acertain age, divertsthe mind so muchfrom its creativepursuits. Any manwho reads toomuch and uses hisown brain too littlefalls into lazy habitsof thinking”Albert Einstein
  • 64. “The secret to creativity is knowing how to hide your sources”Albert Einstein
  • 65. The most original thing awriter can do is write likehimself. It is also his mostdifficult task.- Robertson Davies
  • 66. Your manuscript isboth good andoriginal; but theparts that are goodare not original, andthe parts that areoriginal are notgood.- Samuel Johnson
  • 67. We are as muchinformed of a writersgenius by what heselects as by what heoriginates.- Ralph Waldo Emerson
  • 68. DraftsWrite the firstdraft with yourheart andsubsequentdrafts with yourhead
  • 69. Alternative ways andplaces to writeTyping or talking onthe run………
  • 70. The First DraftJust get it down onpaper, and then wellsee what to do with it.- Maxwell Perkins
  • 71. If a man means his writingseriously, he must meanto write well. But how canhe write well until helearns to see what he haswritten badly. His progresstoward good writing andhis recognition of badwriting are bound tounfold at something likethe same rate.- John Ciardi
  • 72. Writing is one of theeasiest things: erasing isone of the hardest.- Rabbi Israel Salanter
  • 73. The most essential gift fora good writer is a built-in,shockproof shit detector.This is the writers radarand all great writers havehad it.- Ernest Hemingway
  • 74. Writing: I certainly dorewrite my centralmyth in every book,and would never reador trust any writer whodid not also do so.- Northrop Frye
  • 75. Vigorous writing is concise. A sentence shouldcontain no unnecessary words, a paragraphno unnecessary sentences, for the samereason that a drawing should have nounnecessary lines and a machine nounnecessary parts. This requires not that thewriter make all his sentences short, or that heavoid all detail and treat his subjects only inoutline, but that every word tell.- William Strunk
  • 76. Type of Writing No. DraftsA letter at work 1-3An essay at University 2-4A Journal Article 4-6A Technical Book 6-12A Novel 8-16James Michener “Hawaii” 25* A Book especially technical book may require 1 or 2 revisions
  • 77. Peer Review and Editing“This morning I took out a commaand this afternoon I put it backagain.”- Oscar Wilde1. ReviewNot someone who wants to please youSomeone who knows the area2. EditingSomeone who knows the languageSomeone who is willing to give the time and extensivefeedback
  • 78. Before and after peer review andediting is the difference betweensuffering and bliss…….
  • 79. What I like in a goodauthor is not what hesays, but what hewhispers.- Logan Pearsall Smith
  • 80. Murray Hunter has meticulously written a very useful work, examining the influences onentrepreneurial strategy from a number of different paradigms. He argues that opportunity is asmuch a product of our mental schema as it is from the external commercial and socialenvironment. He concludes that strategy should be opportunity, rather than firm-based andpresents a relevant opportunity meta-theory to the socio-economic conditions of this newmillennium.--Amar BhidéThomas Schmidheiny ProfessorFletcher School of Law and DiplomacyTufts UniversityMurray Hunters book has put opportunity at the centre of strategy. He has been able to blendcontemporary strategic theory with the wisdom of the east in a meta-theory that extends ourunderstanding of opportunity. Murray stresses the perceptive and interpretive issues aroundunderstanding the environment and forming strategy, which is a timely reminder for firms facingthe turbulent markets of today.--Hermawan Kartajaya,Founder and CEO of MarkPlus Inc.Co-author with ProfessorPhilip Kotler of five books, including:Think ASEAN & Marketing 3.0President of World Marketing Association.
  • 81. Making the book Sell: GettingReviewsBook Review: Essential Oils: Art,Agriculture, Science, Industry andEntrepreneurship: Focus on theAsia-pacific Region by MurrayHunterbyAnya McCoyPublished on 15th July 2010 09:55 AM
  • 82. Life cannot defeat awriter who is in lovewith writing - for lifeitself is a writerslove until death.- Edna Ferber
  • 83. What is writtenwithout effort isin general readwithout pleasure.- Samuel Johnson
  • 84. 5 Reasons why you don’t need to write a book1. People who have a lot ofideas need a blog, not abook.2. A book is an outdated wayto gain authority.3. Books lead to speakingcareers, but speaking careersoften lead nowhere.4. You’ll make more moneyper hour flipping burgersthan writing a book.5. When you’re feelinglost, a book won’t saveyou.
  • 85. Books are about challenge and passion
  • 86. Others can be about ego and vanity
  • 87. While others are about passing onknowledge and imagination
  • 88. The life of a writer istragic: the more weadvance, the fartherthere is to go and themore there is tosay, the less time thereis to say it.- Gabrielle Roy