2. BRAND PLATFORM
Heaven Resort

3. CONTENT LIST
• About Product/Service
• Customer Segment
• Competitor
• Brand Element

4. ABOUT SERVICE
• Great location in beautiful SWAT
• Luxury Accommodation
• Complimentary Pick 'n' Drop from SWAT Bus
stop
• Complimentary Indoor Games
• Facilities for meetings , workshops and seminars
• Large Zoo with a wide variety of birds &
animals
• Trout farm and hatchery, the largest in the
Northern Area

5. CUSTOMER SEGMENT
• Customer Target
• Demographic Factors

6. CUSTOMER TARGET
• Common peoples
• Tourists
• Officers / exécutives

7. DEMOGRAHIC FACTORS
1. AGE
From 15 to 60
2. SOCIAL CLASS
Rich
Upper middle class
3. INCOME LEVEL
From 25000-200000+
4. RELIGION
Muslim
Non-Muslim

8. COMPETITOR
• Hôtels
• Motel
• Restaurants
• And Other Resort

9. BRAND ELEMENTS
• Brand Name
• Logo
• Slogan
• Promis
• Jingle
• Color

10. BRAND NAME
Heaven Resort

11. LOGO

12. SLOGAN
“ Heaven on Earth ”

13. PROMIS
« Luxury accommodation at
economical Price in Peacefull
environment »

14. JINGLE

15. COLOR
Green & Brown

16. Any ?
THE END