The document discusses Internet marketing and new product development processes that can be digitized. It outlines several key topics related to speeding up new product development, including the importance of rapid prototyping and testing, getting early customer feedback, setting industry standards, and leveraging alliances to bring products to market quickly. Modular design approaches that allow parallel development help reduce time to market.

1. Internet Marketing New Product Development and the Net

2. Marketing Processes That Can Be Digitized Understand Markets & Customers Involve Customers in Design Process Market & Sell Products & Services Deliver Value Through Distribution Provide Customer Care Manage Customer Information

4. High-Tech Battles The Browser Wars The browser battles started with a strong showing from Netscape . From a startup in 1995, Netscape became a billion-dollar company, the fastest-growing software company ever . Four generations of browser technology took Microsoft … from sideline player to browser lead. The battles also led to controversy, anti-Microsoft newspaper editorials, and governmental antitrust attention.

19. Creation of an Open Internet Standard Figure 8.9

21. Standards Competition Leading to Domination Figure 8.12

26. Headline Insert excerpts from a current article out of the business press (e.g. Wall Street Journal, Wired News, Business 2.0, or Fast Company) that talks about the importance of online customer support. I usually take excerpts out of the lead paragraph, and highlight keywords. There have been a number of articles talking about increased investments in online customer support. Name of Publication - Date