Social Media Overview

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This is an overview for those interested in integrating social media into your advertising and marketing strategy.

Published in: Business, Technology
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Social Media Overview

  1. 1. Connect, Engage and Sell. Social Media & Cable Advertising Sales
  2. 2. It’s $till TheTop Category •Facebook? •Twitter?
  3. 3. Symmetric “I am friends with you, then you are friends with me”. Transitive. “I can follow you and you don’t have to know me”.
  4. 4. Generationally Relevant • Gen X • Gen Y • Gen Z
  5. 5. • Communicate • Build Awareness • Build Brand • Build Trust • KeepTop-of-Mind • Call To Action Cable Advertising & Social Media Marketing
  6. 6. • Start Small, Start In-House • Get Everybody Involved - on a schedule. • Keep It Real - No Hype • Do a good-guy, community promotion. Best Practices
  7. 7. Best Practices • Social Media Marketing is anchored in common sense and basic customer service skills.
  8. 8. • Showcase your passion and expertise. • Use Video to show different aspects of operations. Video is a key ingredient. • Reward fans and followers with deals and opportunities. • Participate in the dialogue, see what people are saying about you and respond! • Keep customers in the loop about new products/services. • Leverage the social graphs of others to promote you. Social Media Marketing Ingredients
  9. 9. Thank You.
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