This is an overview for those interested in integrating social media into your advertising and marketing strategy.

1. Connect, Engage and Sell.
Social Media & Cable Advertising Sales

2. It’s $till TheTop Category
•Facebook?
•Twitter?

3. Symmetric
“I am friends with
you, then you are
friends with me”.
Transitive.
“I can follow you
and you don’t have
to know me”.

4. Generationally Relevant
• Gen X
• Gen Y
• Gen Z

6. • Communicate
• Build Awareness
• Build Brand
• Build Trust
• KeepTop-of-Mind
• Call To Action
Cable Advertising & Social Media Marketing

7. • Start Small, Start In-House
• Get Everybody Involved - on a schedule.
• Keep It Real - No Hype
• Do a good-guy, community promotion.
Best Practices

8. Best Practices
• Social Media Marketing is anchored in
common sense and basic customer service
skills.

9. • Showcase your passion and expertise.
• Use Video to show different aspects of operations. Video
is a key ingredient.
• Reward fans and followers with deals and opportunities.
• Participate in the dialogue, see what people are saying
about you and respond!
• Keep customers in the loop about new products/services.
• Leverage the social graphs of others to promote you.
Social Media Marketing Ingredients

14. Thank You.