WWCMD?

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+ Mickipedia 7 months ago
I realize the slides are not that helpful without the notes. I’ve been trying to upload the version with notes but slideshare doesn’t seem to like it. So here is a link to download the keynote with notes: http://www.mickipedia.com/wp-content/uploads/2009/04/WWCMDwithnotes.key.zip

Notes on slide 1

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WWCMD? - Presentation Transcript

What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD
#WWCMD “Scenario: CEO has to do layoffs. #WWCMD”
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
Photo courtesy of World Bank Photo Collections http://www.ﬂickr.com/photos/10816734@N03/2766433018/
Photo by James Jyu http://www.ﬂickr.com/photos/32593095@N00/13042995/
Photo by Nathan Gibbs http://www.ﬂickr.com/photos/57954193@N00/301565217/
Photo by Nathan Gibbs http://www.ﬂickr.com/photos/57954193@N00/301564796/
Photo by Kalandrakas http://www.ﬂickr.com/photos/eelssej_/394781835/
creators empathizers pattern recognizers meaning makers
“Markets are Conversations”
?
? What is a Community Manager?
Web Strategy by Jeremiah web-strategist.com/blog The Four Tenets of the Community Manager Photo by Laughing Squid http://www.ﬂickr.com/photos/laughingsquid/462007028/
listening Community customer service solving needs Advocate true to vision
PR Brand events & panels participate Evangelist vision/personality
shape editorial new media tools Communication responsive 2 way street
actively seek input Gathers build relationships ask questions input report feedback
creators empathizers pattern recognizers meaning makers
community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
?
? How to Hire a Community Manager?
Your Biggest Fan
Autonomy Authority Agency Accountability
?
? What if Everone was a Community Manager?
“The Biggest Business Blunders Ever,” Forbes.com
WWCMD? Gather Input “The Biggest Business Blunders Ever,” Forbes.com
How can I: spread message? convince people? control message?
How can I: serve my community? discover what they want? include in success?
trashy dating site
trashy dating site
search.twitter.com #WWCMD What Would the Community Manager Do?
search.twitter.com #WWCMD What Would the Community Manager Do? community advocate empathizers brand evangelist meaning makers communication creators gathers input pattern recognizers
What Would the Community Manager Do? Web 2.0 Expo, SF April 1, 2009 Micki Krimmel @mickipedia #WWCMD