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SUCCESS ON FACEBOOK By: Nathan Rosa
DISNEY: SHARE YOUR EARS • Campaign created by Disney by pairing up with Make a Wish foundation • Set a limit of $1 million but ended up donating $3 million https://www.marion.com/10-most-effective-social-media- campaigns-of-all-time/ https://www.google.com/search?q=shareyourears+celebrity&tbm=isch&ved=2ahUKEwjv1qW28PrsAhUmT98KHfceA-sQ2- cCegQIABAA&oq=shareyourears+celebrity&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQQzoHCAAQsQMQQzoCCAA6BQgAELEDOgQI ABAeOgQIABAYOgYIABAKEBhQrUJY- 2VgtGdoAHAAeACAAV6IAYkOkgECMjOYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=1AysX-- cLqae_Qb3vYzYDg&bih=821&biw=1440&rlz=1C5CHFA_enUS866US866#imgrc=ie190SRQCgXbaM
DISNEY: SHARE YOUR EARS https://www.google.com/search?q=share+your+ears+campaign+instagram&tbm=isch&ved=2ahUKEwiP 2NH62PnsAhVLAN8KHSD4DRsQ2- cCegQIABAA&oq=share+your+ears+campaign+instagram&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQHjo GCAAQBRAeUL_TBFjF7QRg9u8EaABwAHgAgAFZiAHMBZIBAjEwmAEAoAEBqgELZ3dzLXdpei1pbWfAAQE &sclient=img&ei=AW6rX8_TNsuA_Aag8LfYAQ&bih=700&biw=737&rlz=1C5CHFA_enUS866US866#imgrc =AytyawBn1uOmxM
DISNEY: SHARE YOUR EARS • Fun, easy, and interactive way to create good will • Utilized peoples desire to raise money for a good cause • Celebrity endorsements • Sold $150,000 worth of mickey mouse ears • Granted more than 130,000 wishes since 1980 • Substantial increase in Facebook followers and engagements Other benefits ps://www.google.com/search?q=share+your+ears+campaign&tbm=isch&ve https://www.marion.com/10-most-effective-social-media-campaigns-of-all-time/
AIR ASIA: FRIENDSY • Created a Facebook campaign to “give away a free plane” • Contestants chose 302 of their friends and tagged them in a seating plan • Winner got to take those friends on a flight from Australia to Malaysia https://heyorca.com/blog/content-strategy/7-steps-social-media-contest/
AIR ASIA: FRIENDSY • Campaign sparked a viral trend receiving 12.5k entries • Raised their fan base by 30% reaching over 2 million people • Air Asia received 22,000 likes on Facebook after to the campaign Facebook Impact https://noblestudios.com/work/air-asia/
AIR ASIA: FRIENDSY https://theaseanpost.com/article/airasia-pushing-sustainable-tourism
AIR ASIA: FRIENDSY • Doubled number of flights booked through their airline • Generated approximately $1.5 million • Got them lots of attention at a very low cost Other benefits https://www.webceo.com/blog/3-social-media-marketing-success-stories/ https://www.google.com/search?q=air+asia+graphs&tbm=isch&ved=2ahUKEwjmiZexpPvsAhXuV98KHTu1BaEQ2- cCegQIABAA&oq=air+asia+graphs&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQQzoFCAAQsQM6BwgAELEDEEM6Cgg AELEDEIMBEEM6AggAOgQIABAYOgYIABAKEBhQqO4DWNSGBGDMhwRoAHAAeACAAW- IAZ0KkgEEMTEuNJgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=UEOsX- ahKe6v_Qa76paICg&bih=700&biw=737&rlz=1C5CHFA_enUS866US866#imgrc=9jCxCW-M49bKYM

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Social media success presentations

  • 2. DISNEY: SHARE YOUR EARS • Campaign created by Disney by pairing up with Make a Wish foundation • Set a limit of $1 million but ended up donating $3 million https://www.marion.com/10-most-effective-social-media- campaigns-of-all-time/ https://www.google.com/search?q=shareyourears+celebrity&tbm=isch&ved=2ahUKEwjv1qW28PrsAhUmT98KHfceA-sQ2- cCegQIABAA&oq=shareyourears+celebrity&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQQzoHCAAQsQMQQzoCCAA6BQgAELEDOgQI ABAeOgQIABAYOgYIABAKEBhQrUJY- 2VgtGdoAHAAeACAAV6IAYkOkgECMjOYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=1AysX-- cLqae_Qb3vYzYDg&bih=821&biw=1440&rlz=1C5CHFA_enUS866US866#imgrc=ie190SRQCgXbaM
  • 3. DISNEY: SHARE YOUR EARS https://www.google.com/search?q=share+your+ears+campaign+instagram&tbm=isch&ved=2ahUKEwiP 2NH62PnsAhVLAN8KHSD4DRsQ2- cCegQIABAA&oq=share+your+ears+campaign+instagram&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQHjo GCAAQBRAeUL_TBFjF7QRg9u8EaABwAHgAgAFZiAHMBZIBAjEwmAEAoAEBqgELZ3dzLXdpei1pbWfAAQE &sclient=img&ei=AW6rX8_TNsuA_Aag8LfYAQ&bih=700&biw=737&rlz=1C5CHFA_enUS866US866#imgrc =AytyawBn1uOmxM
  • 4. DISNEY: SHARE YOUR EARS • Fun, easy, and interactive way to create good will • Utilized peoples desire to raise money for a good cause • Celebrity endorsements • Sold $150,000 worth of mickey mouse ears • Granted more than 130,000 wishes since 1980 • Substantial increase in Facebook followers and engagements Other benefits ps://www.google.com/search?q=share+your+ears+campaign&tbm=isch&ve https://www.marion.com/10-most-effective-social-media-campaigns-of-all-time/
  • 5. AIR ASIA: FRIENDSY • Created a Facebook campaign to “give away a free plane” • Contestants chose 302 of their friends and tagged them in a seating plan • Winner got to take those friends on a flight from Australia to Malaysia https://heyorca.com/blog/content-strategy/7-steps-social-media-contest/
  • 6. AIR ASIA: FRIENDSY • Campaign sparked a viral trend receiving 12.5k entries • Raised their fan base by 30% reaching over 2 million people • Air Asia received 22,000 likes on Facebook after to the campaign Facebook Impact https://noblestudios.com/work/air-asia/
  • 8. AIR ASIA: FRIENDSY • Doubled number of flights booked through their airline • Generated approximately $1.5 million • Got them lots of attention at a very low cost Other benefits https://www.webceo.com/blog/3-social-media-marketing-success-stories/ https://www.google.com/search?q=air+asia+graphs&tbm=isch&ved=2ahUKEwjmiZexpPvsAhXuV98KHTu1BaEQ2- cCegQIABAA&oq=air+asia+graphs&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQQzoFCAAQsQM6BwgAELEDEEM6Cgg AELEDEIMBEEM6AggAOgQIABAYOgYIABAKEBhQqO4DWNSGBGDMhwRoAHAAeACAAW- IAZ0KkgEEMTEuNJgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=UEOsX- ahKe6v_Qa76paICg&bih=700&biw=737&rlz=1C5CHFA_enUS866US866#imgrc=9jCxCW-M49bKYM

Editor's Notes

  1. https://www.google.com/search?q=shareyourears+campaign+instagram&rlz=1C5CHFA_enUS866US866&sxsrf=ALeKk03UnHIwAKgs6V4ArYC-bpJ3Rp_dJQ:1605070771418&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiMq63J2vnsAhXNmVkKHSCRA18Q_AUoAXoECAcQAw&biw=1440&bih=821#imgrc=ryTNaZKGG1PqmM&imgdii=hVcPVMOx0PGYQM https://www.marion.com/10-most-effective-social-media-campaigns-of-all-time/